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OCR for page 121
Ind ex
A
Accidents, 15, 96
automobile, 15, 32-34, 72-73,
87, 106, 108
celebrity victims, 87
residential fires, 96-97
Adolescent drinking, 26, 70-81
minimum drinking ages, 25,
40-41, 47, 48, 56, 72-74, 106
parental responsibilities, 76-77
reasons for, 70-72
schools' role, 74-76, 78-81,
107
traffic accident statistics, 72-73
See also Drinking
Advertising, 48, 65, 107
beer and wine, 85, 88
distilled liquor, 83, 85
expenditures, 93-94
industry restraint, 88
strategies and effects, 84-86
taxation of expenditures, 94
See also Mass media; Television
programming and advertis-
~ng
Age. See Drinking age
Air bags, 43, 96, 108
Alcohol Act of 1969 (Finland),
57-58
121
Alcohol and Drug Abuse Com-
mittee, 87
Alcohol availability and price, 25,
26, 45-61
consumption relationship, 46-
47, 49-53, 106-107
drunk driving relationship, 40-
41
government regulation, 47-49
limits on availability, 56-59
political considerations, 59-61
price decline, 45-46
tax increases, 53-56
Alcohol Beverage Control (ABC)
boards, 49
Alcohol consumption. See Drink-
ing
Alcohol, Drug Abuse, and Men-
tal Health Administration, 8
Alcohol Safety Action Projects,
36, 38
Alcoholic beverage industry, 18,
59-60
Alcoholics, discrimination
against, 102
Alcoholics Anonymous, 8
Alcoholism, 8-10, 74
Anti-Saloon League, 6-7
Attitude changes
OCR for page 122
122 / ALCOHOL IN AMERICA
public drunkenness, 101
toward drinking, 4-9, 102-103
toward drunk driving, 38-39
Automobile accidents, 15, 32-34,
72-73, 87, 106, 108
Automobile protective devices,
42-43, 96, 98, 99, 108
air bags, 43, 96, 108
seat belts, 43, 96, 108
B
Bartender training, 63-65, 79
See also Server intervention
Beer
advertisements, 85
ethyl alcohol content, 10
taxes on, 45, 53-54
Blood alcohol concentration
(BAC), 11, 15, 96, 100
legal intoxication, 11, 34
Blue Cross/Blue Shield, 102
British Road Safety Act, 35-36
Bureau of Alcohol, Tobacco, and
Firearms, 48, 88
C
California, 63-65, 68, 76, 88, 90,
102, 109
Cancer, 16
Cardiovascular diseases, 16
Caucus of Producers, Writers,
and Directors, 87, 94
Cigarettes. See Smoking
Cirrhosis, 14-15, 51-53, 55
Coast Guard, 99
Coca-Cola Co., 85
Code of Advertising Standards,
88
College programs, 78-81
Colonial period, 4-5, 9
Commercial servers. See Server
intervention
Consumer Product Safety Com-
mission, 97, 98
Consumption of alcohol. See
Drinking
D
Decriminalization of public
drunkenness, 100-102
Defense Department, 30, 48
Demonstration Alcohol Educa-
tion Project, 78-81
Denmark, 51
de Tocqueville, Alexis, 5
Diabetes, 16
District of Columbia, 48, 65, 72
Dramshop laws, 41, 62-63, 67-
68, 107
Drinking
alcohol availability and price
effects on, 46-47, 49-53
changes in drinking practices,
3
consumption measurement,
10-13
distribution of alcohol-related
problems, 21-24
emotional effects of, 17-18
fatalities related to, 13-18, 87,
96-98
health care costs, 17
health, effects on, 14-15, 16,
17, 19, 51-53, 55
historical and contemporary
perspectives, 1, 4-9, 18-19
income-level relationship, 56
metabolism rates, 11
per capita consumption, 2, 13,
46, 50, 106
positive effects, 18-19
See also Adolescent drinking
Drinking age, 25, 40-41, 47, 48,
56, 72-74, 106
Drug abuse, 15, 75
Drunk driving, 32-44, 106
alcohol availability effect on,
40-41
alcohol price effect on, 40, 52
OCR for page 123
INDEX / 123
arrests effect on, 34-38, 106
automobile protective devices,
42-43
educational campaigns, 41-42
fatality statistics, 15, 32-34,
72-73, 87, 106, 108
penalties effect on, 38-40
E
Education programs, 25-26
mass media campaigns, 41-42,
88-94, 108
school programs, 74-76, 78-
81, 107
Eighteenth Amendment, 1, 6
Environmental changes, 26, 95-
103, 108
automobile protective devices.
42-43, 96, 98, 99, 108
government role, 98-100
location and design of drink-
ing establishments, 65-67
Environmental Protection
Agency, 98
Ethyl alcohol, 10
F
Federal Aviation Administration,
99
Fetal alcohol syndrome, 16
Finland, 57-58
Fires, residential, 96-97
Food and Drug Administration,
98
G
Government regulation, 27, 30-
31, 69
of alcohol sales, 47-49
Prohibition era, 1-3, 6-8
safety requirements, 98-100
See also Taxation of alcohol
HHappy hours, 65
Health, 14-15, 16, 17, 19, 51-53,
55
Health and Human Services,
Department of, 30
Health Education Foundation, 65
Homicide, 15
Hours of sale, 47, 48, 56
I
Illinois, 109
Insurance policies, 67-68, 102
Internal Revenue Service, 30, 48
Intoxicated customers. See Server
intervention
Iowa, 63
Ischemic heart disease, 19
L
Legal actions, 25
arrests and penalties for drunk
driving, 34-40, 106
dramshop laws, 41, 62-63, 67-
68, 107
drinking age, 40-41, 47, 48,
56, 72-74, 106
public drunkenness, 100-102
See also Alcohol availability and
price
Liability. See Server intervention
Liability insurance, 67-68
Licensing systems, 48-49
Liquor, distilled
advertisements, 83, 85
ethyl alcohol content, 10
taxes on, 45, 53-54
Liver disease (cirrhosis), 14-15,
51-53, 55
Liver metabolism, 11
M
Maryland, 97
Mass media, 24, 26, 39, 82-94
OCR for page 124
124 / ALCOHOL IN AMERICA
and adolescent drinking, 71-72
advertising strategies and ef-
fects, 84-86
conflicting messages, 93-94
drinking images presented by,
82-84, 107
education programs, 41-42,
88-93, 108
industry restraints, 86-88
See also Advertising; Television
programming and advertis-
~ng
Massachusetts, 65
Massachusetts University, 78-81
Minimum drinking age. See
Drinking age
Minnesota University, 65
Mothers Against Drunk Driving
(MADD), 30, 64, 65, 73, 109
N
National Center for Alcohol Edu-
cation, 75
National Clearinghouse for Alco-
hol Information, 75
National Highway Traffic Safety
Administration, 64, 73-74,
98
National Institute on Alcohol
Abuse and Alcoholism, 8,
69, 74-75, 93, 100, 110
National Park Service, 30
National Transportation Safety
Board, 98, 100
New York, 60, 65, 109
Noncommercial servers, 62
Nuclear Regulatory Commission,
98
o
Occupational Safety and Health
Administration, 98
Organic brain syndromes, 17
Overdose of alcohol, 15
p
Parental responsibilities, 76-77
Pregnancy, and excessive alcohol
consumption, 16
Presidential Commission on
Drunk Driving, 30
Presidential Task Force on Drunk
Driving, 64
Prevention policies, 20-31, 104-
112
current initiatives, 29-31, 109-
112
focus of, 3-4, 20-24, 104-106
objections and barriers to, 27-
29
program elements, 24-26, 106-
109
Price of alcohol. See Alcohol
availability and price
Prohibition period, 1-3, 6-8, 49,
51, 104
Public drunkenness, 25, 100-102
Pure Food and Drug Act of 1906,
98
R
Remove Intoxicated Drivers
(RID), 30, 73
Residential fires, 96-97
Road Safety Act of 1967 (Britain),
35-36
S
SEA Restaurant Corporation,
68-69
Safety Action Program, 79
San Francisco, 102, 109
School programs, 74-76, 78-81,
107
Seat belts, 43, 96, 108
Server intervention, 25, 62-69
bartender training, 63-65, 79
dramshop laws, 41, 62-63, 67-
68, 107
OCR for page 125
INDEX / 125
drunk driving relationship, 41
liability, 67-68
program strategies, 65-69
Shalom program, 76
Small Business Administration,
48
Smoking, 17
cigarette tax, 59
residential fires, 96-97
Social relationships, 18
Spirits. See Liquor, distilled
Stanford University, 90
Strokes, 16
Student Opportunity Program,
79
Students Against Drunk Driving
(SADD), 30, 73
Suicide, 15
T
Taxation of alcohol
alcohol consumption relation-
ship, 51-53, 106
as major source of government W
revenue, 47-48
political considerations, 59-61 Wine
static level of, 45, 50
tax increases, 53-56
taxation of advertising expen-
ditures, 94
See also Government regulation
Teenage drinking. See Adoles-
cent drinking
Television programming and ad-
vertising, 82-84, 86-88, 93,
107
See also Advertising; Mass
media
Temperance societies and theo-
ries, 5-6
Three Community Study, 90-91
Transportation
automobile protective devices,
42-43, 96, 98, 99, 108
government role in safety, 99
traffic accident statistics, 15,
32-34, 72-73, 106, 108
Transportation Department, 36,
99
Treatment programs, 24
health insurance, 102
Twenty-first Amendment, 2, 8,
48
V
Volstead Act, 7
advertisements, 85, 88
ethyl alcohol content, 10
taxes on, 45, 53-54
Wine Institute, 88, 94
Wisconsin, 64, 67
z
Zoning laws, 57
OCR for page 126
Representative terms from entire chapter:
protective devices