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1.0 SURVEY INSTRUMENT A national survey of current agency practices was conducted to examine some of the areas where transportation and tourism interface. The following questionnaire was distributed to 53 AASHTO-member transportation deparDnents. A second version, not provided in this report, was distributed to the 53 state travel offices in corresponding states. Essentially, the two questionnaires are the same, with only minor wording differences. l
Be* Please complete this seen *~. star. Respondent: Title: Agency.. Address: Telephone: Survey of State Transportation Agency CURRENT PRACTICES IN ADDRESSING THE TRANSPORTATION NEEDS OF TOURISM The following questions are designed to assess statewide planning practices for incorporating the transportation needs of tourism. Your responses win help guide the crafting of recommen- cations on institutional conditions, technical requirements and administrative strategies which will support the ISTEA requirements for a transportation-tourism interface. DIRECTIONS: Please indicate your answers to these questions by either placing an ~ in the spacers) provided or by supplying a brief response, as directed. If you do not see an answer category that describes your agency's operation, please write in "N/A" to the right of that item. PART 1: OVERALL POI ICY AND INS TI[VTIONAL COORDINAT ON Does your state have a written policy (e.g., from the GoverIIor~s office or smte economic offices that is intended to coordinate the activities of state agencies In the area of Purism? Yes ~ ~ ~ No ~ ~ 2 In progress Don't know ~ ~ g 2. Are there state statutes or adminismffve laws which mandate support for specific tounsm-related activities by your state transportation agency? Yes ~ ~ ~ No ~ ~ 2 In progress ~ ~ 3 Don't know ~ ~ g 3. What is the name of the agency primarily responsible for encouraging tourism in your state? 1-!
State Transportation Agency Survey for_ 7. If you or a representative of your agency has ever held discussions with the state agency responsible for encouraging tourism, have these discussions relay to any of the following tounsm-related projects? Yes No Don't Know a Highway Welcome Centers ~ ~ ~ ~ 2 b. Scenic Byways [ ~ ~1 ~ 2 c Tourist-Oriented Highway Signage [ 1 1 ~ 1 2 d. Tounst Inforrnat~on Maps 1 1 1 1 ~ 2 e. Roadside Rest Areas ~ ~ ~ ~ 2 £ Scenicl~nouts ~ ~ ~ ~ 2 g. Special Events Traffic Control ~ ~ ~ ~ 2 h. Seasonal Maintenance Requirements (e.g., snow plo - ng to recreational arm) ~ I I ~ ] 2 i. Other (please Danube) 3 ~9 19 1 ]9 ~9 ~9 ~9 ~9 ~9 S. For those ~ur~sm-related projects which you have planned with the state tourism agency' please estimate what proportion of the project constructioDImaintenance/ operation costs were MOST OFTEN funded by your agency (this includes Federal funds administered by your agent)? Less About More Don't None than 5~0 50% than 50~0 All Know a Highway Welcome Centers b. Scenic Byways [ c Tourist-Onented Highway S~gnage d. Tourist Info'~,ation maps [ ) e. Roadside Rest Areas [ f. Scenic Turnouts ]2[ ]3 [ ]d [ ]2[ ]3 [ ]4 ]l[ ]2 ]3 [ ]4 ~ ]2~ 13 [ 14 [ ]2[ ]3 [ ]4 [ ]2~ ]3 [ ]4 J 3 [ ]5 1 ]9 [ ] 5 [ ]9 [ IS [ 19 J 5 1 ~ 1 is [ ]9 [ ]5 [ 19 [ IS ~ lg
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State Transportation Agency Surge' for _ __ 11. List any other public or private boards, commissions, intergovernmental organizations, and inter-agengy groups with an interest in tourism in your state (other than thme which you listed in Question 4~. (1) If there are connicts, bamers or impasses for the types of projects listed below, at what level of the executive branch would they most likely be resoldered? Commission Cabinet Operating Level Office Dept. Don't Governor (if any) Level Level Know a Highway Welcome Centem ~ ~ ~ ~ 2 ~ ~ 3 ~ ~ ~ ~ 9 b. Scenic Byways ~ ~ 1 ~ ~ 2 ~ ~ 3 ~ ~ ~1 ~ 9 c Tour~st~nented Highway Signage ~ ~ ~ ~ 2 ~ ~ 3 ~ ~ ~ ~ 9 Tourist Information Maps ~ ~ ~ ~ 2 ~ ~ 3 ~ ~ ~ ~ 9 e. Roadside Rest Areas ~ ]! ~ j2 ~ ]3 ~ ]4 ~ ]9 f. Scenic Turnouts ~ ~ ~ ~ 2 ~ ~ 3 ~ ~ 4 ~ ~ 9 g. Special Events Traffic Control ~ ~ ~[ ~ 2 ~ ~ 3 ~ ~ 4 h. Seasonal Maintenance Requirements (e.g., snow plowing to recreational areas) | ] ~| ] 2 | ~ 3 ~ ~ 4 i. Other (please describe) [ 1l 1 ]2 1 ]3 ~ 14 1 -4 ~ ]9 S
State Transportation Agency Survey for ~ PART 2: CONSrDERAT ON OF 70UR1SM llV STATEWIDE PLANNING AND PROGRAMMING 6 L3. Does your agency have its own written policy, or has it incorporated a statement into its overall transportation policy, on the importance of tourism in guiding transportation nves~anent? Yesi I' No ~ i2 In progress [ ~ 3 Don't Now ~ ~ g 14. Are the inveshnents associated with maintaining, enhancing or enonura~ng tourism in your state explicitly considered in your statets transportation planing process? Ye'; [ ~ 1 No [ ~ 2 In progress 1 13 Don't know 1 ~ 9 15. ISrEA requires that investment strategies to improve state and local roads that support rural economic growth and tourism development be explicitly considered in the state transportation planning process. How do you anticipate this law m11 Sect your current practice? (If you need more space, continue on the back of this page.) 16. What of the following tour~st-related data do you use in your planning? Yes No Don't Knower a Data on tourists entenng/leaving the state ~ ~ ~ ~ ~ ~ g b. Origin~estination data for tourist travel ~ ~ ~ ~ 2 ~ ~ 9 Tourist visits to recreation sites in the state ~ ~ ~ ~ 2 ~ ~ g Origin~es~ation data for major transportation tenninals (e.g.,airports, railstations,etc) ~ ~ ~ ~ 2 ~ ~ 9 e. Estimated tourism dollars spent in regions of state (through surveys of tourists) ~ ~ ~ J 2 ~ ~ g £ Estimated tourism dollars spent in state (through surveys of tourists) ~ ~ ~ ~ ~ ~ g g. Tourism-related business receipts ~ ~ ~ J 2 ~ ~ 9 h. Tounsm-related employment ~ ~ ~ ~ ~ ~ g i. Other (one response limit)
State Transposition Agency SurYey [or 17. If you wants to better mco~orate tourism trave! needs ink statewide transportation planning, which of the above data items would you consider to be the most important? Please rank the items Mom ~ to 9, where "by is the most important and "9" is the least important. a. Data on tourists entenog/leaving the state b. Ongin~estination data for tourist travel c. Tourist visits to recreation sites in the state d. Ongin~estination data for major transportation terminals (e.`, airports, rail stations, etc.) Estimated tourism dollars spent in regions of state (through surveys of tourists) f. Estimated tourism dollam spent in state (through surveys of tourists) g. Tounsm-related business receipts h. Tounsm-related employment i. 18. 7 Other (descnbed ~ Question 16) Have the economic benefits of tourism been explicitly considered when establishing transportation prolect priorities in your sate? Yes ~ ~ ~ (GO TO QUESTION 19) No ~ ~ 2 (SKIP TO QUESTION 20) In progress ~ ~ 3 (SKIP TO QUESTION 20) Don't know [ ] g (SKIP TO QLJE=ION 20) 19e If eyes," check below all the different methods that are used to assess tourism benefits in the pnor'!ization process. a. Estimated tourism economic UIlp3Ct (e.g., jobs, dollam, etch b. Benefit/cost for tourism projects c. Subjective ratings (e.g., high, medium, low) d. Higher priorities for projects with other-than-state (e.g., federal, privates funding contributions e. Ad hoc judgment based on what is considered good for the state f. Judgment influenced by state and local officials requests g. Other 1 -6 1 ] [ ) 1 ] (please describe) 1 1 [ 1 [ 1 1 1
State Transportation Agency Survey for 20. Please indicate which of the following statements best describes the type of analysis capability that is available in your agency when oonsider~ng tourism benefits. You may select more than one statement. a. We use a STATEWIDE ECONOMIC MODEL that considers tourism benefits as they relate to stat~level transportation investment b. We use CORRIDOR OR SUBREGIONAL MODEM that can be used to estimate economic benefits associated with tourism c We use DEFAULT VALUES, rules of thumb, etc. to assess the economic benefits of tourism in transportation projects d. We hire OUTSII)E CONSULTAN~i who estimate economic impacts of tourism projects, of which one category is transportation e. We DO NOT USE a model or analysis proms that allows us to estimate the tourism benefits of transportation projects 21. If you use any of the models referenced above, please identify the name and phone number of the individual who is most familiar with the models. 8 [ ] [ ] [ ] [ ] [ ] name phone number title agency 1 -7
State Transportation Agency Survey for g PART 3: TRAVELER INFORMATION SERVICES Traveler information services" refers to the wide range of communication devices that could be used to guide travelers and camera through the transportation network to tounsm sites. These services could range from terminal information displays/reception centers, road signing, welcome centers, historic markers, scenic overlooks, promotional brochures, and dedicated radio channels to broadcast status reports on weather and other tounst-related conditions (e.g., ski, foliage, and special events). 22. To what extent does your agency implement, organize, or regulate the following traveler information services, either alone or jointly with another state agency? Done Often Sometimes Never Know Information displays at transportation terminals b. Tounst~riented road signage ~Historical markers d. Highway welcome centers e. Promotiona~nformational brochures f. 7'ounst~nented road maps g. Dedicated tourist~riented radio channels h. In-vehicle tourist infonnation i. Billboards Specific information ·logo. signs Ic Vanable/changeable message signs 1. Special condition maps/adwsories (e.g., construction delay directions) Interactive video kiosks n. Other _ _ _ (please describe) ~ ]1 ]] ]! ~ ]! [ ]! r 1 [ ]1 l ]1 ~ ll l it ~ 1 J 1 [ ]2 ~ l2 ]2 ]2 ]2 1 12 [ ]2 l ]2 l ]2 l ]2 l ]2 ] ~[ ]2 l ] 1 [ ]2 1 ]1 1 ]2 1 -8 [ ]3 [ ]9 [ ]3 1 ]9 [ ] 3 1 ] 9 [ ] 3 1 ] 9 [ ]3 l ]3 [ ]3 [ ]3 l ]3 l ]3 l ]3 1 ]9 [ ]9 [ ]9 1 ]9 [ ]9 1 ]9 ]9 ]31 ]9 1 ] 3[ ] 9 [ ]3[ ]9
State Transportation Agency Sure for 23. For the types of traveler information services list In Question 22, please place an AXE in those columns where your ageng (either individually or jointly) has planned, designed, funded or approved these services. Check all categories that apply. Planned Designed Funded Approved No Activin~r a. Information display at transportation terminals 1 ] 1 1 12 [ ] 3 h Tourist~nented road signage [ ] l 1 ] 2 1 ] 3 1 ] Historical markers [ ] I [ ] 2 [ ] 3 1 ] ~1 ]5 Highway welcome centers 1 ] I 1 1 2 1 ] 3 1 ] ~l IS a. Promotiona~lnformational brochures 1 1 1 [ ] 2 [ 1 3 [ 1 ~l IS f. Tourist~nented road maps [ ] I [ 1 2 [ 13 [ 1 ~[ IS g. Dedicated tou~t~nented radio channels l ] l [ ] 2 1 ] 3 1 ] ~ 15 h. In-vehicle tourist information 1 ~ 1 [ ] 2 [ ] 3 [ ] ~[ IS i. Billboards 1 ] ~[ ] 2 [ ] 3 [ ] ~[ IS i. Specific information ~logo. signs [ ] 1 [ ] 2 [ ] 3 [ ] ~[ IS ~Vanable/changeable message signs [ ] 1 [ ] 2 [ ] 3 [ ] ~1 IS 1. Special condition maps/advisones (~.g.,construction delay directions) ~ ] ~[ ~ 2 Interactive video kiosks ~ ] ~ ] 2 ]3 ~ ]4 ~ ]5 ]3 ~ ]4 ~ ]5 n. Other ~ ] ~ ~ ] 2 ~ ] 3 [ ] 4 ~ ~ ~ I\ ~ ]2 ~ ]3 ~ ]4 [ IS (Please describe 24. Has the implementation of these information services programs involved special strategies, innovative approaches to shared responsibilities with other agencies, or joint efforts between private and public or quasi-public agencies? Yes f 1 1 (GO TO QUESTION 25) No [ ] 2 (SKIP TO QUESTION 26) Don't know ~ ] g (SKIP TO QUESTION 26) 1 -9 10
State Transportation Ageng S~ey for Where you have used a special strategy or innovative approach to implement traveler information services, which of the following strategies were used? Referring to the list pronded below, please indicate the letter or letters that correspond to the type of implementation strategy used and provide a beef description. For Sample: | h In-vehicle tourist infonnation B. C. G New PubliclPrivate corporation with AAA | B. C. D. F. G. r'. a Information displays at transportation terminals b. d. h. 1. 11 Joint funding with other agencies Joint funding with private organizations Creating near quasi-governmental entities Funding combined with ~n-kind services Privatization of sernces Special dedicating funding dences tied to the services Use of volunteer organizations Other (please describe in the space pronded or on a separate sheet) Tounst~riented road signage Histoncal markers Highway welcome centers Promotional brochures Tounst~nented road maps Dedicated tounst~nented radio channels In-vehicle tourist information Billboards - Specific information ~logo. signs Variablelchangeable message signs Special condition maps/advisories (e.g.,construction delay directions) In Interactive video kiosks n. Other (as identified in Question 23) 1-10
State Transportation Agency Survey for 26. lIas your agent engaged in any special efforts or adaptations for providing traveler information services to the following groups in your state? Don't Yet; No Know Elderly visitors a Drivers ~ ] ~ ~ 2 ~ ]9 b. Non4nvers ~ ~ ~ ~ 2 ~ ]9 Foreign visitors c Drivers ~ ]I ~ ]2 1 ]9 d. Non~nvers [ ] ~ ] 2 [ ]9 Disabled visitors e. Dnvers ~ ] ~1 ] 2 ~ ]9 f. Non~nvers ~ ] ~ ] 2 1 ]9 27. If "yeses is answer for any category in Question 26, please describe below what special effort was undertaken. Otherwise, skip to Question 28. 1' . . 28. For the different categories mentioned in Question 26, please indicate how important you think it mI] be in the future to provide special traveler information services for each group in your state. Very Somewhat Not Don't Important Important Important Know Elderly visitors a. Dnvers b. Nondrivers Foreign visitors ~ Dnvers d. Non~nvers Disabled visitors e. Davers f. Nondrivers ~2 ~2 ~2 ~2 ~2 ~2 1 - 1 1 ]3 ~ ]9 ]3 ~ ]9 ~]3 ~]9 [ ~3 [~9 ~3 . ~ 19 ]3 ~ ]9
State Transportation Agency Survey for Does your state have effective tourist oriented traveler information services that could serve as good case studies to illustrate to other states how such sentences can be implemented? Yes ~ ~ ~ (GO TO QUESTION 30' No ~ ~ 2 (SKIP To QUESTION 31' Don ~ Know ~ ~ g (SKIP TO QUESTION 31) 13 30. If the ansvrer to Question 29 is slyest describe the type(s) of traveler information service you are suggesting as possible case studies. (Continue on back of this page if necessary.) 31. Have you or any other agency, private or public, performed an appraisal of the adequacy of total available information services for Quests? Yes ~ ~ ~ No ~ ~ 2 In progress ~ ~ 3 Don ~ know ~ ~ g 32. Under ISTEA, a 10~o enhancement fund is set aside to be expended in a number of select areas which may include tour~st-related activities. In your state have these ISTEA enhancement funds been used so far to produce specific tourism benefits? Yes ~ ~ ~ No ~ 3 2 In progress ~ 3 3 Don't know ~ 3 g 33. If there are any other comments you would like to make on the topics covered above, please write them below: (Use back of page as necessary.) I-12
State Transportation Agency Survey for 29. Does your state have effective tourist oriented traveler information services that could serve as good case studies to illustrate to other states how such services can be implemented? Yes ~ ~ ~ (GO TO QUESTION 30) No ~ ~ 2 (SKIP TO QUESTION 31) Don't Know ~ ~ g (SKIP TO QUESTION 31) 30. If the answer to Question 29 is "yes," describe the type(s) of traveler information service you are suggesting as possible case studies. (Continue on back of this page if necessary.) 13 lIave you or any other agency, private or public, performed an appraisal of the adequacy of total available information services for tourists? Yes ~ ~ ~ No ~ ~ 2 In progress ~ ~ 3 Don't know ~ ~ g Under ISTEA, a logo enhancement fund is set aside to be expended in a number of selected areas which may include tourist-related activities. In your state have these ISTEA enhancement funds been used so far to produce specific tourism benefits? Yes ~ ~ ~ No ~ ~ 2 In progress ~ ~ 3 Don't know ~ ~ g 33. If there are any other comments you would like to make on the topics covered above. please write them below: (Use back of page as necessary.) 1-13
State Transportation Agency Survey for Thank you for your assistance on this survey. Please return this form no later than December 23, 1993 to: Ms. Barbara Barnow Sunrey Coordinator Greenhorne & OtMara, Inc. 9001 Edmonston Road Greenbell, MD 20770 Questions: (301) 220-2612 14 1-14
