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NCHRP Web Doc 18 Tourism Travel Contributions to Economic Development, Volume II: Supporting Materials and References, Final Report (1997)
Transportation Research Board (TRB)

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2.0 STATISTICAL SURVEY OF SURVEY RESULTS The following section provides a statistical breakdown for all questionnaire responses that can be quantified from the national survey of DOTs and STOs. The question numbers shown correspond to those in the questionnaire. The data provided here can help DOTs and STOs evaluate their own transportation-tourism interface practices in relation to like agencies as well as counterpart agencies. A complete analysis of the survey results is available in a document entitled, "Current Practices in Addressing the Transportation Needs of Tourism: Analysis of Survey Results," which can be borrowed from the Transportation Research Board.

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Survey on CURRENT PRACTICES IN ADDRESSING TO TRANSPORTATION NEEDS OF TOURISM 1. Does your state have a written policy (e.g., from the Governor's office or state economic offices that is intended to coordinate the activities of state agencies in the area of tourism? ALL DOT STO Yes 29 1514 No 53 2231 In progress 8 35 2. Are there state statutes or administrative laws which mandate support for specific tourism- related activities by your agency? ALL DOT STO Yes3718 19 No3621 15 In progress10 1 5. Does your agency have lead responsibility for PLANNING the following tourism-related facilities and services that include a transportation element? ALL DOT Yes No Yes No STO Yes No Highway Welcome Centers 63 34 33 1530 19 Scenic Byways 51 46 43 68 40 Tourist-Oriented Highway Signage 53 43 46 27 41 Tourist Information Maps 66 31 36 1230 19 Roadside Rest Areas 50 45 46 14 44 Scenic Turnouts 44 47 44 20 45 Bicycle Paths 39 53 37 102 43 2-1

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6. Which of the following statements best describes the relationship between you and the counterpart agency (DOT or STO) in your state? ALL DOT STO Many discussions 58 24 34 Few discussions 37 25 12 No discussions 2 0 2 7. If you or a representative of your agency has ever held discussions with the state agency responsible for transportation, have these discussions related to any of the following tourism- related projects? ("Yes" responses tabulated below) ALL DOT STO Highway Welcome Centers 89 42 47 Scenic Byways 80 41 39 Tourist-Oriented Highway Signage 92 45 47 Tourist Information Maps 91 44 47 Roadside Rest Areas 64 31 33 Scenic Turnouts 36 22 14 Special Events Traffic Control 49 30 19 Seasonal Maintenance Requirements (e.g., snow plowing to recreational areas) 38 19 19 2-2

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8. For those tourism-related projects which you have planned with the state transportation agency/state travel office, please estimate what proportion of the project construction/ maintenance/operation costs was MOST OFTEN funded by your agency (this includes Federal funds administered by your agency)? ALL Less About More None than S0% 50% than 50% Highway Welcome Centers 16 20 10 25 19 Scenic Byways 32 13 6 10 23 Tourist-Oriented Highway Signage 39 11 1 8 28 Tourist Information Maps 22 16 9 19 29 Roadside Rest Areas 39 6 2 4 38 Scenic Turnouts 46 3 0 7 29 DOT Less About More None than 50% 50% than 50% All Highway Welcome Centers 3 4 4 13 17 Scenic Byways 1 4 2 10 23 Tourist-Oriented Highway Signage 2 4 1 8 28 Tourist Information Maps 5 7 6 7 21 Roadside Rest Areas 2 1 1 4 37 Scenic Turnouts 5 2 0 7 28 2-3

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STO Less About More None than 50% 50% than 50% All Highway Welcome Centers 13 16 6 12 2 Scenic Byways 31 9 4 0 0 Tourist-Oriented Highway Signage 37 7 0 0 0 Tourist Information Maps 17 9 3 12 8 Roadside Rest Areas 37 5 1 0 Scenic Turnouts 41 1 0 0 9. For those projects which have been planned with your counterpart agency, which statement below best describes the degree of formal relationship that exists? ALL DOT STO General Interagency Memorandum of Agreement or Policy 13 3 10 Project-Related Memorandum of Agreement 15 8 7 Ad hoc Process 67 37 30 2-4

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10. Please rank how often the following groups are typically involved in your agency's planning of transportation projects related to tourism? ALL Frequently Sometimes Never Park and recreation agencies (State and local) 38 487 Tourism industry 32 565 Historic preservation 28 586 Special interest groups (e.g., environmental preservation groups, bicycle associations, trail associations) 39 485 Elected officials 53 383 Chambers of Commerce (state and local) 26 605 Local community groups 38 513 Metropolitanlregional planning agencies 46 365 Private transportation providers (e.g., tour bus operators) 13 4523 2-5

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DOT Frequently Sometimes Never Park and recreation agencies (State and local)24 25 0 Tourism industry11 33 2 Historic preservation19 26 3 Special interest groups (e.g., environmental preservation groups, bicycle associations, trail associations)27 21 1 Elected officials38 11 0 Chambers of Commerce (state and local)14 33 1 Local community groups27 22 0 Metropolitan/regional planning agencies34 11 2 Private transportation providers (e.g., tour bus operators)5 23 12 2-6

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STO Frequently Sometimes Never Park and recreation agencies (State and local)14 23 Tourism industry21 23 3 Historic preservation9 32 3 Special interest groups (e.g., environmental preservation groups, bicycle association trail associations)12 27 Elected officials15 27 3 Chambers of Commerce (state and local)12 27 4 Local community groups11 29 3 Metropolitanlregional planning agencies12 25 3 Private transportation providers (e.g., tour bus operators)8 22 11 2-7

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12. If there are conflicts, barriers or impasses for the types of projects listed below, at what level would they most likely be resolved? ALL Commission Cabinet Operating Level Office Dept. Governor (if any) Level Level Highway Welcome Centers 7 13 34 41 Scenic Byways 2 15 27 36 Tourist-oriented Highway Signage 2 9 35 47 Tourist Information Maps 1 5 26 58 Roadside Rest Areas 1 12 29 45 Scenic Turnouts 0 9 26 40 Special Events Traffic Control 0 8 25 51 Seasonal Maintenance Requirements (e.g., snow plowing to recreational areas) 0 6 22 60 2-8

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DOT Commission Cabinet Operating Level Office Dept. Governor (if any) Level Level Highway Welcome Centers 2 10 20 16 Scenic Byways 2 10 18 16 Tourist-oriented Highway Signage 0 5 18 26 Tourist Information Maps 1 3 17 25 Roadside Rest Areas 0 9 15 24 Scenic Turnouts 0 7 14 25 Special Events Traffic Control 0 5 15 27 Seasonal Maintenance Requirements (e.g., snow plowing to recreational areas) 0 3 9 33 STO Commission Cabinet Operating Level Office Dept. Governor (if any) Level Level Highway Welcome Centers 5 3 14 25 Scenic Byways 0 5 9 20 Tourist-oriented Highway Signage 2 4 17 21 Tourist Information Maps 0 2 9 33 Roadside Rest Areas 1 3 14 21 Scenic Turnouts 0 2 12 15 Special Events Traffic Control 0 3 10 24 Seasonal Maintenance Requirements (e.g., snow plowing to recreational areas) 0 3 13 27 2-9

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STO No Planned Designed Funded Approved Activity Transportation terminal information displays 19 13 1411 22 Tourist-oriented road signage 25 10 411 17 Historical markers 12 6 88 25 Highway welcome centers 35 25 2623 6 Promotional/informational brochures 44 40 4235 Tourist-oriented road maps 33 31 3230 3 Tourist-oriented radio channels In-vehicle tourist information (IVHS technology) s 7 6 6 33 5 6 4 36 Billboards 14 11 12 14 26 Specific information "logo" signs 15 Variable/changeable message signs 10 7 10 23 4 7 4 39 Special condition maps/advisories (e.g.,construction delay directions) ~5 5 7 32 Interactive video kiosks 23 16 16 15 17 Has the implementation of these information services programs involved special strategies, innovative approaches to shared responsibilities with other agencies, or joint efforts between private and public or quasi-public agencies? ALL DOT STO Yes 70 29 41 No 19 13 6 2-18

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25a. Have you used a special strategy or innovative approach to implement information displays at transportation fenninals? ('Yes" responses tabulated below) ALL POT STO Joint Finding with other agencies Joint funding with private organizations Creating new quasi-governmental entities Funding combined with in-kind services Privatization of services Special dedicating funding devices tied to the services Use of volunteer organizations 17 7 10 0 1 9 2 0 2 9 1 8 1 6 1 s 1 0 ~1 7 0 7 25b. Have you used a special strategy or innovative approach to implement tour~st-orcented road signage? (~tYest' responses tabulated below) ALL DOT STO Joint funding with other agencies Joint funding with private organizations Creating new quasi-governmental entities Funding combined with in-kind services Privatization of services Special dedicating funding devices tied to the services Use of volunteer organizations 18 10 8 13 8 5 1 0 4 8 J s 3 3 0 o 2-19 1

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25c. Have you used a special strategy or innovative approach to implement historic markers? ("Yes" responses tabulated below) ALL DOT STO Joint funding with other agencies Joint funding with private organizations Creating new quasi-governmental entities Funding combined with in-kind services Privatization of services Special dedicating funding devices tied to the services Use of volunteer organizations 21 12 9 8 ~ 3 2 3 6 4 2 o ~2 3 2 25d. Have you used a special strategy or innovative approach to implement highway welcome centers? ("Yes" responses tabulated below) ALL DOT STO Joint funding with other agencies Joint funding with private organizations Creating new quasi-governmental entities Funding combined with in-kind services Privatization of services Special dedicating finding devices tied to the services Use of volunteer organizations 47 18 29 16 6 10 4 0 4 7 ~5 I ~ 9 3 6 4 0 4 9 5 4 J 2-20

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25e. Have you used a special strategy or innovative approach to implement promotional/inforrrwional brochures? ("Yes" responses tabulated below) Joint funding with other agencies Joint funding with private organizations Creating new quasi-governmental entities Funding combined with in-kind services Privatization of services Special dedicating funding devices tied to the services Use of volunteer organizations ALL DOT STO 33 10 23 32 5 27 4 0 4 8 1 7 _ 2 3 - n ~ ~V o 25f. Have you used a special strategy or innovative approach to implement tour~st-orcented road maps? ("Yes" responses tabulated below) ALL DOT STO Joint funding with other agencies Joint funding with private organizations Creating new quasi-governmental entities Funding combined with in-kind services Privatization of services Special dedicating funding devices tied to the services Use of volunteer organizations 32 13 19 10 1 9 O O O o 1 ~ 0 3 O O O 2-21

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25g. Have you used a special strategy or innovative approach to implement dedicated tounst- onented radio channels? ("Yes" responses tabulated below) ALL DOT STO Joint funding with other agencies Joint funding with private organizations Creating new quasi-governmental entities Funding combined with in-kind services Privatization of services Special dedicating funding devices tied to the services Use of volunteer organizations 2 2 0 1 0 o 2 0 2 o ,, ~ u '/ O O O 25h. Have you used a special strategy or innovative approach to implement irciormadon displays at transportation terminals? (it Yes t' responses tabulated below) ALL DOT STO Joint funding with other agencies Joint funding with private organizations Creating new quasi-governmental entities Funding combined with in-kind services Privatization of services Special dedicating funding devices tied to the services Use of volunteer organizations 2 1 ~1 1 1 0 o o 2 0 2 O O O 2-22

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25i. Have you used a special strategy or innovative approach to implement billboards? ("Yes" responses tabulated below) ALL DOT STO Joint funding with other agencies Joint funding with private organizations Creating new quasi-governmental entities Funding combined with in-kind services Privatization of services Special dedicating funding devices tied to the services Use of volunteer organizations s _ 2 4 O O O o o 2 0 2 O O O 25j. Have you used a special strategy or innovative approach to implement special information logo signs? ("Yes" responses tabulated below) ALL DOT STO Joint funding with other agencies Joint funding with private organizations Creating new quasi-governmental entities Funding combined with in-kind services Privatization of services Special dedicating funding devices tied to the services Use of volunteer organizations 9 4 5 6 5 4 3 3 1 2 9 5 4 3 2 o 2-23

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25k. Have you used a special strategy or innovative approach to implement i~zfonrwion displays at transportation terminals? (it Yes t' responses tabulated below) ALL DOT STO Joint funding with other agencies Joint Ending with private organizations Creating new quasi-governmental entities Funding combined with in-kind services Privatization of services Special dedicating funding devices tied to the services Use of volunteer organizations O O O O O O o O O O O O O O O O 251. Have you used a special strategy or innovative approach to implement special condition maps/advisorzes? ("Yes" responses tabulated below) ALL DOT STO Joint funding with other agencies Joint Finding with private organizations Creating new quasi-governmental entities Funding combined with in-kind services Privatization of services Special dedicating funding devices tied to the services Use of volunteer organizations 3 1 2 1 1 0 O O O 3 2 o 3 0 3 ~O 2-24

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25m. Have you used a special strategy or innovative approach to implement interactive video kiosks? (it Yes t' responses tabulated below) ALL DOT STO Joint funding with other agencies Joint funding with private organizations Creating new quasi-governmental entities Funding combined with in-kind services 10 2 8 11 2 9 o 1 4 1 3 Privatization of services 6 2 Special dedicating funding devices tied to the services Use of volunteer organizations 4 ~n _ v 3 3 1 2 26. Has your agency engaged in any special efforts or adaptations for providing traveler information services to the following groups in your state? ("Yes" responses tabulated below) ALL DOT STO Elderly visitors Drivers 15 8 7 Non-drivers 7 4 3 Foreign visitors Drivers 29 11 18 Non-drivers 25 7 18 Disabled visitors Drivers 37 18 19 Non-drivers 41 19 22 2-25

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28. For the different categories mentioned in Question 24, please rank how important you think it will be in the future to provide special traveler information services for each group in your state. ALL Very Somewhat Not Important Important Important Elderly visitors Drivers 46 39 1 Non-drivers 35 37 6 Foreign visitors Drivers 45 34 7 Non-drivers 36 36 7 Disabled visitors Drivers 49 34 2 Non-drivers 42 35 2 DOT Very Somewhat Not Important Important Important Elderly visitors Drivers 25 18 0 Non-drivers 18 17 3 Foreign visitors Drivers 17 20 5 Non-drivers 13 19 6 Disabled visitors Drivers 22 18 1 Non-drivers 19 18 1 2-26

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STO Very Somewhat Not Important Important Important Elderly visitors Drivers 21 21 Non-drivers 17 20 Foreign visitors 3 Drivers 28 14 2 Non-drivers 23 17 1 Disabled visitors Drivers 27 16 Non-drivers 23 17 l 29. Does your state have effective tourist oriented traveler information services that could serve as good case studies to illustrate to other states how such services can be implemented? ALL DOT STO Yes No 29 10 19 36 16 20 31. Have you or any other agency, private or public, performed an appraisal of the adequacy of total available information services for tourists? Yes No ALL DOT STO 14 7 7 39 12 27 In progress 13 4 5 Under ISTEA, a 10% enhancement fund is set aside to be expended in a nwnber of selected areas, including tourist-related activities. In your state have these ISTEA enhancement funds been used so far for tourism-related activities? ALL DOT STO Yes 43 24 19 No 17 10 7 In progress 24 13 11 2-27

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Representative terms from entire chapter:

welcome centers