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and to challenge (with these guides, not in a confrontational way) conventional wisdom about the purposes of doing things and the way needed things are done now.

Guide 10—Persevere in Seeking Change; It Takes a Long Time

The necessary cultural change in the Navy can take 5 to 7 years or longer. Installation of smaller system changes may also take many months to 1 to 2 years. Persevere, persevere, persevere should be the motto. It is critical to seek continuous, evolutionary—rather than only revolutionary—changes.

“Communicate” is a secondary mantra in this guide. Upward communication of needs and issues to higher levels of the Navy is often as important as the constant motivational and substantive messages to those below.