formation technology, and swine, are highly organized, with powerful producers' organizations which provide key technical services to members.

The last category that arose during a discussion precisely of Silicon Valley in the course of this Knowledge Assessment was the question of message. The participants in the virtual case study on electronic commerce were led by the foreign visitors to consider a consistent theme for a set of commercial activities that would unify them and anchor them to the charm and reputation of Prince Edward Island, that of Anne of Green Gables, a concept explored further in the Recommendations section below. The idea of a trademark for PEI has its dangers, such as the vulnerability of the reputation of all parties to poor quality products by one. Overall, the risk would seem to be minimal and the benefit great, and it is suggested that more consideration be given to developing a "PEI brand" for the province's products and services.

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