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Additional Perspective:
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W. Doug Davidson
Director of Communications
Foundation for Accountability
Portland, Oregon
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9:45 a.m.
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Panel: Issues in Marketing to Medicare Beneficiaries
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Who is likely to "change" and take advantage of the new options? How will the private sector market to these groups? How should you market to subgroups of the elderly? What are or will be the likely segmentation strategies? What influences "choice" from a marketing perspective?
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Moderator:
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Harry P. Cain II, Ph.D.
Executive Vice President, Business Alliances
Blue Cross and Blue Shield Association
Chicago, Illinois
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Frederick S. Adler
President and CEO
The Senior Network, Inc.
Stamford, Connecticut
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Tom L. Anderson
Vice President, Medicare
United HealthCare
Edina, Minnesota
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Bruce Clark, Dr.P.H.
Senior Vice President/Co-founder
Age Wave Health Services
Emeryville, California
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Martin Rosen
Senior Vice President
NYLCare
New York, New York
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Jack Tighe
Senior Vice President for Government Programs
Independence Blue Cross
Philadelphia, Pennsylvania
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