Additional Perspective:

W. Doug Davidson

Director of Communications

Foundation for Accountability

Portland, Oregon

9:45 a.m.

Panel: Issues in Marketing to Medicare Beneficiaries


Who is likely to "change" and take advantage of the new options? How will the private sector market to these groups? How should you market to subgroups of the elderly? What are or will be the likely segmentation strategies? What influences "choice" from a marketing perspective?


Harry P. Cain II, Ph.D.

Executive Vice President, Business Alliances

Blue Cross and Blue Shield Association

Chicago, Illinois


Frederick S. Adler

President and CEO

The Senior Network, Inc.

Stamford, Connecticut


Tom L. Anderson

Vice President, Medicare

United HealthCare

Edina, Minnesota


Bruce Clark, Dr.P.H.

Senior Vice President/Co-founder

Age Wave Health Services

Emeryville, California


Martin Rosen

Senior Vice President


New York, New York


Jack Tighe

Senior Vice President for Government Programs

Independence Blue Cross

Philadelphia, Pennsylvania

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