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OCR for page R5
Contents
Managing Innovation in Services ......
James Brian Quinn and Bruce R. Guile
Services Technology and Manufacturing:
Cornerstones of the U.S. Economy
James Brian Quinn
Pictures and Parts: Delivering an Automated Automotive
Parts Catalog ...............
Frederick A. Fellowes and Donald N. Frey
Custodial Package Tracking at Federal Express
Car! Nehis
Electronic Automation at the New York Stock Exchange
Christopher Keith and Alian Groggy
Using Technology for Competitive Advantage:
The ATM Experience at Citicorp
Paul F. Glaser
Operations Research and the Services Industries
Richard C. Larson
Cellular Mobile Telephone Services
John H. Davis
. . .
Modern Bridge Construction and Engineering Services
Juan A. Murillo
. 36
. 57
. 82
108
· ~ 15
i
.165
OCR for page R6
V1
Professional Services Firms and information Technology:
Ongoing Search for Sustained Competitive Advantage
Thomas H. Dooriey, Alison Gregg, and
Christopher Gagnon
Advisory Committee
Contributors
Index
CONTENTS
175
.195
197
.201
OCR for page R7
Managing
Innovation
OCR for page R8