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Securing America's Industrial Strength (1999)

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Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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EXECUTIVE SUMMARY

Through the 1980s a series of studies portrayed the technological leadership and international competitiveness of U.S. manufacturing industries as imperiled and probably on the decline. Only a decade later, trends seem to have been reversed and the prospects for continued strong U.S. economic performance appear bright. Were American industries and firms really doing that poorly and foreign competitors that well a decade ago? Is the apparent reversal an accurate picture and will U.S. technological leadership and competitive strength across a broad range of industries be sustained?

To help answer these questions, the National Research Council's Science, Technology, and Economic Policy (STEP) Board commissioned studies of eleven industries, including so-called ''service'' industries that were overlooked in the competitiveness debate because manufacturing was considered to be the backbone of the economy and more vulnerable. Today, services generate three-quarters of the gross domestic product, employ eighty percent or more of the workforce, and consume much of manufacturing output (e.g., commercial aircraft, medical products, and computers). The industries that the Board examined are steel, chemicals, pharmaceuticals and biotechnology, banking, trucking, food retailing, power metallurgy parts, apparel, computing, semiconductors, and computer disk drives. These studies appear in a companion STEP Board volume, U.S. Industry in 2000: Studies in Competitive Performance , with an introduction by David Mowery, University of California Haas School of Business.

Pessimistic analysts in the 1980s almost certainly mistook adverse macro-

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×

economic trends—in particular, the high valuation of the dollar—for much more fundamental signs of structural deterioration. Nevertheless, the general picture is one of stronger performance in the 1990s on a variety of dimensions, among them investment, export market share, R&D spending, and profitability. Although not universal and not without dislocations to particular firms, groups of workers, and regions, this improvement is true of much of the service sector as well as manufacturing. Foreign competition has been a driver of change in some cases but not in all. Domestic competition, often from new entrants, has played an important role. In trucking, banking, food retailing, and most manufacturing industries, applications of information technology have enabled the introduction of new products and services and recasting of logistics and other processes to be more efficient.

Although precise causal relationships and rankings cannot be determined, in the 1990s the U.S. government followed a supportive mix of macroeconomic and microeconomic policies—deficit reduction, conservative monetary policy, scaling back of economic regulation of transportation, finance, and communications, trade liberalization, relatively permissive antitrust enforcement, and strengthening of intellectual property rights. As it had in previous decades, the federal government continued to support research across a broad range of scientific and engineering fields, although the 1990s saw the beginning of a change in the research portfolio that may not bode well for the future—in particular, a decline in support of several physical science and engineering fields.

Improved U.S. industrial performance also reflects a variety of private sector strategies—repositioning, product specialization, firm consolidation, internationalization of operations, manufacturing process improvement, and cost reduction—that were market driven, not guided by public policies. These benefited some established firms at the expense of others and in many industries opened opportunities for new entrants. As a result, on the eve of 2000 the structure of most industries looks very different than it did even 15 years ago.

Several enduring characteristics of the American political system and economy bode well for the future—the sheer size of the domestic market, encouragement of experimentation, and relatively little protection accorded enterprises resistant to change. Indeed, contrary to recent conventional wisdom about investors' myopia, U.S. capital markets over time do a reasonably good job of favoring firms with high growth prospects.

Nevertheless, in the long run international shifts in comparative advantage are inevitable, as a result of changes in national political, legal, educational, and capital market institutions, wars and other destabilizing events. Today, Americans should be wary of assuming that the 1990s marked an enduring turnaround in U.S. industry performance.

Despite its general satisfaction with the progress of the last decade and guarded optimism about the future, the STEP Board concludes from its investigations that there are four policy concerns that need to be addressed:

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×
  • Carefully selected indicators and data collected nationally on a recurring basis are needed to help discern and track changes in industry structure and innovation processes and to help design and evaluate public policies affecting innovation. Current science and technology indicators and data fall woefully short of illuminating changes that are known or believed to have occurred in the 1980s and 1990s. Although questions of feasibility, reporting burden, and cost need to be examined, the STEP Board believes that, in principle, a number of steps should be taken to improve the information base for microeconomic policy design and evaluation. These include collecting data at the business-unit level of the firm, conducting innovation and technology adoption surveys, linking datasets to one another, exploiting data on the training, career paths, and work of technically trained people, and exploring public-private partnerships to produce information useful to both corporate managers and public policymakers.
  • Lack of an adequate, well-trained workforce—particularly those skilled in creating, developing, and deploying information technologies—may inhibit the capacity of the United States to remain prosperous and a locus of innovation. Immigration quotas have been raised, some states, educational institutions, and firms are expanding degree and training programs, and companies are paying higher premiums for skilled labor or seeking it abroad. What is not clear is whether, despite these measures, there will remain a growth-limiting shortfall between supply and demand and what additional steps, if any, should be taken to alleviate it.
  • Strengthening and extending intellectual property rights (IPRs)—conferred by patents, copyrights, and penalties for misappropriating trade secrets—are appropriate policies for advanced industrial economies where intellectual assets are the principal source of growth. It may be that in some respects these processes should be taken further than the many steps accomplished in the past 25 years. On the other hand, there is growing friction over the assertion and exercise of IPRs and claims that in some circumstances they may be discouraging research, its communication, and use. The question arises whether in some respects IPR strengthening and extension have proceeded too far.
  • The Board's case studies and limited national data suggest that the improved competitive performance of at least some of the industries reliant on the physical and information sciences, engineering, and mathematics—electronics, software, networking, and materials processing—has come about in the face of reductions in industry-funded longer-range research. Since 1992, public investment in research in several of these fields has also declined as a result of budget reduction pressures and changing
Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×
  • federal agency missions. These trends are of sufficient concern to merit a careful assessment of their long-term implications and what steps, if any, should be taken to change them.

FROM "PERVASIVE DECLINE" IN THE 1980s TO "RESURGENCE" IN THE 1990s

In the 1980s a series of studies portrayed the technological leadership and international competitiveness of U.S. manufacturing industries as imperiled and probably on the decline. While acknowledging U.S. strengths in academic research, the education of scientists and engineers, technological development, and venture capital financing of technology-based start-up firms, the studies observed serious weaknesses in the capacity of American corporations, compared with their Japanese competitors, to turn these first-class assets into advanced processes and commercially successful products. One study went so far as to characterize the decline of U.S. manufacturing as "systematic and pervasive" (Dertouzos et al., 1989), another as "a major historical development for this country" (Eckstein et al., 1984). The studies made several diagnoses, not mutually exclusive.

It was widely believed that, despite exceptional cases such as biotechnology, U.S. firms were underinvesting in general and, in particular, shying away from new ventures with longer time horizons but the promise of eventual competitive advantage, market share gains, higher returns, and even the creation of new industries. Different analysts emphasized different sources of this risk-averse behavior—among them, low national saving rates and a higher cost of capital or required return on investments ("hurdle rates") than faced by competitors in other countries. Others decried Wall Street's dictate that corporate managers show quarterly growth in profits to maintain stock prices, a lack of "patient" capital available to Japanese or German competitors through the substantial bank holdings in industrial corporations, and the inability of managers in some U.S. industries such as semiconductors to spread the risk of new technology development across the range of businesses allied in the typical Japanese keiretsu or Korean chaebol.

There was a great deal of concern that barriers to foreign market access and investment, dumping of products in third markets, public subsidies to firms and consortia engaged in technology development, and protection of mature industries from competition put U.S. companies at a serious competitive disadvantage.

A perceived neglect of process research and development (R&D) and product quality by U.S. firms was attributed to poor management education and technical training as well as to investment disincentives. As a result, many observers claimed, quality across a range of products from automobiles to semiconductors was suffering and customers were turning to more reliable non-U.S. sources.

Inferior precollege public education, preparation of school-leavers for work,

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×

and career-long training and simply the lack of culturally ingrained habits of cooperation were cited as long-term U.S. disadvantages.

Only a decade after the last of these reports, the public mood and tone of academic analysis of the American economy are generally upbeat, buoyed by seven years of uninterrupted growth, low inflation, record job creation, low unemployment, and the first federal budget surplus in more than 30 years. Concerns about the competitiveness of American industries have receded even further as a result of the prolonged stagnation of the Japanese economy and the ensuing crisis slowing the economies of Korea, Singapore, Taiwan, and other Asian countries. In the rush to find fault with the Asian countries' economic and political systems, their remarkable growth performance over a generation is subordinated to their current economic problems.

Striking examples of this reversal in thinking since the late 1980s are the industry-by-industry assessments of the Massachusetts Institute of Technology's (MIT) Commission on Industrial Productivity, Data Resources, Inc. (DRI), and the National Academy of Engineering (NAE) contrasted with contemporary studies of the same industries under the auspices of the STEP Board:

Pharmaceuticals. . .

The. . . industry has maintained an image of immunity from the deterioration of competitive advantage besetting many sectors of the American economy, such as automobiles, steel, textiles and consumer electronics. Unfortunately, this image is apparently exaggerated and probably false. Data compiled by this study indicate a clear relative deterioration in the foundation of pharmaceutical competitive positions—the research efforts necessary for discovery and introduction of new patented drugs. . . .A declining U.S. share of a growing industry is as much a concern for U.S. industrial policy as a declining share of an industry undergoing retrenchment. (NAE, 1983)

. . .The industry has been by almost any measure outstandingly successful. . .one of the few industries that American firms have dominated almost since its inception, and one in which American firms continue to have an indisputable lead. During the 1980s and 1990s double digit rates of growth in earnings and return on equity were the norm for most pharmaceutical companies. . .(Cockburn et al., 1999)

Semiconductors. . .

The traditional structure and institutions of the U.S. industry appear to be inappropriate for meeting the challenge of the much stronger and better organized Japanese competition. . . . The technological edge that once enabled innovative American companies to excel despite their lack of financial and market clout has disappeared, and the Japanese have gained the lead (Dertouzos et al., 1989).

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×

Since 1989 the market position and profitability of U.S. firms have improved, especially relative to those of Japanese firms. Stronger U.S. performance is revealed in gains in global market share that rest in part on improvements in product quality and manufacturing process yields. Improved performance also reflects the withdrawal of most U.S. firms from the fiercely competitive DRAM segment and shift to logic and micromponent products where they could pursue new product opportunities. . . . The so-called "fabless" semiconductor firms have entered the industry successfully as specialists in innovative device designs (Macher et al., 1999).

Chemicals. . .

The international trade position of the chemical industry is eroding due to several factors. U.S. raw materials prices are rising to reach parity with the rest of the world. . . .With the decontrol of oil and rising prices of natural gas, the cost advantage of U.S. petrochemical producers has gradually disappeared. Further, the chemical industry is losing markets because of the rising volume of imports of finished goods that are major chemical markets (automobiles, consumer electronics, and apparel). Finally, the decision of several OPEC countries. . . to develop basic petrochemical capacity will make a glut of capacity for some chemical commodities, such as methanol, ammonia, and ethylene, a very likely prospect (Eckstein et al., 1984).

In the 1980s, a far-reaching restructuring in the industry, consisting of divestitures and actions to focus firms on a narrower line of products and processes, contributed to improved results in many U.S. chemical firms. This restructuring process began earlier and has proceeded further in the U.S. chemical industry than in those of continental Europe and Japan (Arora et al., 1999).

Computers. . .

Although the U.S. computer industry remains strong, the outlook will not continue to be bright without strong initiatives. Computer builders in Japan, South Korea, and Taiwan are gaining the research and development, market research services, and technical skills they need to be strong international competitors. To ensure that the U.S. industry remains competitive as the challengers gain strength, production facilities need to be retained and upgraded. . . .U. S. computer makers must also work cooperatively with domestic chip suppliers to ensure access to the latest microcircuit technologies. . . .Software leadership is another important requirement, especially as Japan develops "software factories" and improves the programming tools that can make software development faster and more efficient (Dertouzos et al., 1989).

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×

Despite all the change, one element of continuity is remarkable. Despite the decline of once-dominant IBM, U.S. firms continue to dominate the rent-generating portions of the industry, such as packaged software, microprocessors, and networking. Although the U.S. share of overall industry revenue is slowly falling, rents are staying put. Consider Microsoft, Intel, and Cisco, a troika that is small in revenue but very large in rents and influence (Bresnahan, 1999).

Were U.S. industries and firms really doing that badly and foreign competitors performing that well a decade ago? Is the apparent reversal today an accurate picture? Although related, distinguishing macroeconomic fluctuations and generally slower moving microeconomic or structural changes is a difficult but necessary task. The tendency is to read the cyclical set of signals for the structural trends, especially when the macroeconomic environment is especially negative, as it was in the early 1980s, or positive, as in the late 1990s.

As for the future, will American industrial resurgence be sustained? Does the recent performance of a number of industries signify that they have permanently improved their comparative advantage and long-term growth prospects? Almost certainly the answer is that growth will not continue indefinitely in its current configuration or at its current rate. But even if we knew how to sustain resurgence and avoid recession, should we be satisfied with the status quo or should we aspire to a higher growth trajectory? What public policies and private-sector strategies would help achieve it? What current microeconomic trends may undermine it? What areas of ignorance need to be addressed?

THE STEP BOARD'S ANALYSIS

To help answer these questions, the National Research Council's Board on Science, Technology, and Economic Policy (STEP) undertook an analysis in 1997 that had an ambitious objective and involved several components. The goal was to understand the role of technological and nontechnological factors in the generally improved performance and competitive status of American industries and the public policies contributing to that improvement on the assumption that such understanding could both help sustain growth and anticipate any extensive deterioration in performance.

The "technological versus nontechnological" distinction is a crude but useful way to underscore that technology and innovation, broadly conceived to include translation of prototypes into manufactured products and services, adoption of technologies from sources external to a firm, diffusion of incremental improvements in products and services, and investment in science and engineering talent and technical skills, as well as R&D, are responsible for perhaps one-quarter of economic growth in the postwar period. At the same time there are many other influences on economic performance—macroeconomic conditions; tax, regula-

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×

tory, and other policies that affect industry sectors differently; education; legal institutions; corporate governance; and industryand firm-level strategies. In the long run, these factors condition one another.

With respect to technological factors, of particular interest is the relationship of apparent changes in public and private investment to current and future economic performance. Among the changes frequently cited are the following:

  • There has been a marked change in the public and private shares of research expenditures, from parity in 1980 to a ratio of more than twice as much industry as federal government investment today.
  • Largely as a byproduct of the end of the cold war there has been a change in the defense and nondefense shares of the federal government's R&D portfolio, resulting in less support for most fields of the physical sciences and engineering absolutely and relative to the biological and medical sciences.
  • At the same time changes in the composition and orientation of private-sector research and innovation are believed to include an apparent shortening of the time horizon of corporate planning, focus on incremental improvements in technology, greater corporate reliance on external sources of technology and collaborative arrangements with public and private institutions, domestic and foreign, and movement of R&D activity off-shore or into regional concentrations of technology-intensive enterprises.
  • In some sectors, goods production and service delivery have grown more dependent on technology and highly skilled labor but without an increase in formal R&D investment or much R&D activity at all.

Nontechnological influences on performance, too, have changed in greater or lesser degree in the past decade.

  • Firms engaged primarily in the delivery of goods and services have come to dominate the economy, accounting for approximately three-quarters of the GDP and employment.
  • Trade has become an integral part of the U.S. economy; exports and imports have increased from approximately 14 percent of GDP in 1980 to 25 percent in 1997.
  • The occupational structure of the economy has changed with growth at both ends of the scale—managerial and professional jobs on the one hand and low-wage, low-skilled jobs on the other hand—while the share of mid-level skilled and paid jobs has declined.

The STEP Board has approached the tall order of sorting out these influences and effects from several different angles, including industry-level analysis, an examination of policy influences on corporate behavior, a review of trends in new

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×

venture financing, and an assessment of the adequacy of aggregate data, especially that relating to industrial innovation.

Industry Studies

Like the authors of the 1980s studies mentioned earlier, the Board concluded that God as well as the devil is in the details of changes at the industry and, necessarily, firm levels. Under the leadership of STEP member Ralph Landau, the Board identified a number of centers of sectoral expertise that included studies of industry performance and innovation as a principal element. For the most part these are multidisciplinary research projects sponsored by the Alfred P. Sloan Foundation at various universities.

To try to standardize these case studies, the Board asked David Mowery of the Haas School of Business faculty at the University of California at Berkeley to develop a general framework to analyze the determinants of performance over the past 15 to 20 years. An exception was a study of the chemical industry, over 150 years and four countries, by Landau and Ashish Arora.1 The shorter time period was chosen to frame the change in performance and also for reasons of economy, although we acknowledge, as the chemical industry study illustrates, that the analysis would benefit from a longer horizon. The Board then convened two workshops that included the investigators selected along with industry analysts from the U.S. Departments of Commerce and Energy, the U.S. International Trade Commission, trade associations, and other organizations. The resulting commissioned papers were presented at a conference in December 1997 at the National Academy of Sciences, where they were discussed with representatives of the subject industries, interested government officials, and other scholars. Revised versions of these papers appear in a companion volume to this report, U.S. Industry in 2000: Studies in Competitive Performance.

The group of industries examined (see Table 1) does not represent a sample carefully chosen to be representative of all major sectors of the economy. We were unable to recruit participants with the appropriate range of expertise to assess changes in the resource extraction industries—petroleum and mining—agriculture and forestry, and automobiles, the source of much of the initial concern about declining U.S. competitiveness in the 1970s. Individually and collectively, however, the industries are good candidates for studying transitions in performance among American firms over the past 20 years. Furthermore, they enabled us to capitalize on the cumulative work of analysts informed by close relations with firms in their subject industries and, in some cases, access to proprietary data.

1  

R. Landau and A. Arora, "The Dynamics of Long-Term Growth: Gaining and Losing Advantage in the Chemical Industry," in D. Mowery, ed., 1999. The authors adapted this chapter from their book-length study, Chemical and Long-Term Economic Growth, edited with Nathan Rosenberg (1998).

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×

TABLE 1 Industry Studies

 

Segments

Materials processing

 

Chemicals

Commodity

 

Specialty

Steel

Integrated

 

Nonintegrated (minimills)

Powder metallurgy parts

 

Services

 

Trucking

Truckload (TL)

 

Less than truckload (LTL)

 

Package express

Food retailing

 

Retail banking

 

Fabrication and Assembly

 

Computing

Mainframes

 

Minicomputers

 

Microcomputers (PCs)

 

Software

 

Networking

Hard disk drives

 

Semiconductors

"Fabless" design

 

Memory devices

 

Microprocessors and customized devices

Apparel

Men's

 

Women's

Pharmaceuticals

 

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×

In contrast to the MIT, DRI, and NAE studies, our selection includes three ''service'' industries—banking, trucking, and food retailing. Although the 1990s proved unfounded the fear that U.S. manufacturing as a whole is endangered and in need of rescue, it no longer makes sense to focus exclusively on manufacturing industries, ignoring by far the largest, increasingly international, and knowledge-intensive sector of the economy. Not only are services the dominant sector of the U.S. economy, generating three-quarters of the gross domestic product (GDP) and employing 80 percent of the work force—90 percent if service functions in the manufacturing sector are included (Survey of Current Business, 1998; U.S. Department of Labor, 1998), they are a major customer for manufacturers in general and the sole customers of products such as aircraft, pharmaceuticals, and medical equipment. Conversely, information technology as well as traditional services represent a critical part of the foundation for production of high-value-added manufactured goods. In any case, it is increasingly difficult to classify as manufacturing or services a significant range of economic activities, as many companies perform functions and pursue markets in both sectors. For example, contrast the MIT commission's characterization of the computer industry of the 1980s as composed of "makers" of mainframe computers, minicomputers, and microcomputers (with software as an afterthought) with the contemporary description by Timothy Bresnahan, author of the STEP Board's computing industry case study:

A few pioneering firms once supplied computers; now there are hundreds of successful suppliers of components, software, systems, services, and networks. Performance increases and price decreases, dramatic improvements in all different complementary technologies, and considerable innovation and learning-by-using by customers, all woven together by firm, market, and other institutions for coordination, have built a multi-billion dollar worldwide industry (Bresnahan, 1999).

Industry analysts were asked, among other tasks, to identify and discuss the public policies that over the past two decades most strongly affected the structural evolution, technological development, and performance of the industry sectors they studied. Some of their findings are presented below.

Other Study Elements

Other principal elements of the project included policy analysis, review of the financing of new firms, and evaluation of research and innovation indicators. The STEP Board decided to extend some of its earliest work on tax policy and corporate investment (National Research Council, 1994) to consider how incentives for R&D and U.S. tax rules governing international activities affect the investment behavior of technology-based multinational companies. Former STEP

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×

member James Poterba chaired a steering committee that commissioned papers from leading international tax scholars, practitioners, and policymakers and convened a conference in February 1997 to discuss the results. The papers have been published in Borderline Case: International Tax Policy, Corporate Research and Development, and Investment (Board on Science, Technology, and Economic Policy, 1997).

The Board collaborated with the National Academies' Committee on Science, Engineering, and Public Policy in organizing a workshop to examine the viability of capital, management expertise, and other assistance to technology-oriented entrepreneurs from "angel" financiers and organized venture capital funds. In addition to assessing the prospects for continued growth of venture capital markets, the workshop considered the fluctuations in investment in different technologies, especially information technology, biotechnology, and medical services. Former STEP member Burton J. McMurtry organized and co-chaired the meeting.

Finally, a steering committee chaired by Dale Jorgenson conducted a workshop to assess the adequacy, utility, and policy relevance of the government's data on industrial research and innovation. At the request of the National Science Foundation's Science Resources Studies (SRS) division, the workshop was also designed to generate suggestions for improving this information base. A report of the workshop, including participants' recommendations, Industrial Research and Innovation Indicators was published in 1997 (Cooper and Merrill, 1997).

SUMMARY FINDINGS

Before describing the collective lessons of our industry studies, the Board concedes that it is incomplete and may be misleading to compare all but the newest industries' performance over two or three decades rather than across generations and across countries. From the Landau and Arora account of the American, German, British and Japanese chemical industries since the mid-nineteenth century it is apparent that competitive advantage has shifted from time to time from one country to another and short-term strong or weak performance does not necessarily signify a long-term trend unless basic structural conditions remain the same.

First, history matters. Wars and economic upheavals have unpredictable but long-lasting effects. During the decades after the second world war, the U.S. chemical industry grew at twice the growth rate of the economy as a whole. It thus contributed to growth at the macroeconomic level, a role recently assumed by the information industries. This was only partly the result of the destruction of much of the German and Japanese industries and the damage inflicted upon the British. To a greater degree it was attributable to robust innovation, especially in petrochemicals technology.

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×

Second, the size of the national market and the national political and social environment matter. In a peaceful world where natural resources can be shipped around the world, know-how and economies of scale can be decisive factors in maintaining competitive advantages. The "environment" encompasses a complex mix of institutions and policies, not only government macro- and microeconomic policies but also durable national institutions. These include university systems both performing research and training scientists and engineers, legal systems protecting property (including intellectual) and promoting competi-

Gaining and Losing Advantage in the Chemical Industry: The Dynamics of Long-Term Growth

A historical survey of the chemical industry shows that competitive strength in the long run as well as in the short run rests on a robust institutional infrastructure and supportive government policies that are general rather than highly sector-specific in their focus and intent. A well-functioning, growing economy depends on

  • a complex mix of institutions and policies that extend beyond the legal system and fiscal and monetary policies to include such items as national systems of higher education, regulation, and trade policy;
  • market-based policies that support the interaction of social institutions and policies to generate high economic growth within a relatively stable, predictable, macroeconomic environment that favors investment; and
  • the size of the market, its historical development, and the political and social environment of the country in question.

A long-term view highlights the central importance of technological innovation for the growth of the chemical industry and for industrial societies as a whole. But technological innovation must be defined to include the broader constellation of risk-taking activities entailed in commercializing the technology and underlying science subject to the influence of economic policies and social institutions such as national research and teaching institutions. Compared to these conditions, targeted government science and technology policies do not matter very much.

—Ralph Landau, Stanford University and Ashish Arora, Carnegie Mellon University

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×

tion, labor markets, capital markets and institutions transferring capital from savers to investors and allocating it among competing firms and governments, and corporate governance systems providing incentives to managers for investment and risk-taking and dividing profits between owners of companies and other stake-holders. None of these factors is fixed; all of them are changing but at various rates. A factor that may serve a country's industries well at one time may not at another. An example is Japan's low cost of capital, contributing first to an investment boom and then a bust.

Third, technological innovation matters, but in the broad context of human capital development and commercialization and diffusion of know-how, not simply research and invention.

With the benefit of this perspective, it becomes more feasible to summarize the findings of the other 10 commissioned industry studies, limited as they are to a period of only a few decades, primarily from an American point of view. Even though more or less enduring national system differences do not figure prominently in these explanations of industries' improved performance, the two perspectives are quite complementary. Competitive strength in the long run rests on a robust institutional infrastructure and a stable, predictable macroeconomic environment rather than on policies that are targeted on particular industries and firms.

The industries that the Board examined exhibit enormous diversity in structure. Some, such as chemicals, are highly concentrated, with a small number of global firms dominating international trade, capital investment, and R&D spending. Others, such as powder metallurgy and apparel, are populated by small firms with modest technical capabilities. In semiconductors, pharmaceuticals, computer software, and computer peripheral equipment, large and small firms appear to complement each other and sometimes collaborate. Food retailing, trucking, and banking exhibit some regionally based concentrations of small and mediumsized firms but also an increasing number of large national and international enterprises.

The structure of very few industries has remained stable in the past 20 years. In several cases leading firms have been displaced by second-tier firms or even new entrants. In other cases considerable consolidation has occurred. These structural changes are just the tip of the enormous "churning" that has affected regions of the country, customers and suppliers, and, of course, workers, often adversely. This churning has taken a variety of forms—employment downsizing by major companies, shifts in the location of operations both within the United States and abroad, and changing the skill requirements of many jobs, leaving many workers with minimal basic skills and unable to meet required competence levels.2

2  

See pp. 49–50.

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
×

Although many people have not benefited, restructuring combined with continuous innovation, especially by smaller newer firms, has been accompanied by a steady decline in the unemployment rate in this country to levels not seen in decades. Moreover, the overall picture presented by the industry studies is one of stronger performance, both in mature lines of business and through proliferation of new products, processes, and services. Not all studies used the same measures of performance but frequently cited quantitative and qualitative indicators of improvement include increased market share, usually global market share vis-à-vis foreign-based producers and suppliers; growth in output; growth in productivity, sometimes measured as traditional labor or total factor productivity, but often framed in terms of industry-specific measures of productivity; and opening markets for new products and services.

Some preeminent U.S. industries, among them computers, pharmaceuticals, and chemicals, remain in world leadership positions although challenged by foreign competition. That does not necessarily signify stability and continuity. In most cases it means that U.S.-based firms, some but not all of them industry leaders in the 1980s, have capitalized successfully on innovation processes that have changed radically or are in the process of changing. In contrast to suppliers of other peripheral equipment and electronic components, U.S. hard disk drive producers have steadily increased their world market share by linking U.S.-based technical and design resources to low-cost efficient Asian production.

Another high-technology industry, semiconductors, has recovered from competitive decline, regaining its formerly dominant market share, apparently through a combination of product specialization and manufacturing process improvement. The steel industry has also recovered from a low point in the early 1980s.

Perhaps the most surprising cases, the powder metallurgy parts and apparel industries, have held on, even accommodating new entrants, through a combination of process improvements and responsiveness to customers. The recovery of the automobile industry has contributed to the relative prosperity of steel manufacturers and metal parts suppliers—just one example of a virtuous cycle of growth.

Finally, the banking, trucking, and food retailing industries are being transformed, primarily by the lowering of regulatory barriers to expanding product lines and geographic scope and by the incorporation of information technologies enabling the design and delivery of new services. But in these cases innovation has also been driven by domestic competitors nominally outside the industries—nonbank financial service companies (insurers, brokerages, etc.), railroads and airlines, and the ubiquitous Wal-Mart and warehouse stores.

SOURCES OF STRONGER PERFORMANCE

Landau, Taylor, and Wright (1996) have argued that to explain shifting patterns of industrial performance across nations, it is essential to systematically

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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Product Specialization and Process Improvement in the Semiconductor Industry

The performance of the U.S. semiconductor industry during the 1980-1997 period reflected shifts in both product and process technology management. In contrast with the Japanese firms that during the mid-1980s appeared to pose a serious competitive threat, U.S. firms proved to be relatively agile in repositioning their product portfolios to emphasize new products that were relatively design intensive. At the same time, however, U.S. firms improved their manufacturing performance, which enabled them to exploit their long-standing strengths in product innovation more effectively. From a position of substantial inferiority in the development and management of semiconductor process technologies in the early 1980s, U.S. chipmakers narrowed the gap between U.S. and Japanese manufacturing capability and productivity in some product lines by the end of the decade.

Both repositioning and improved manufacturing performance almost certainly were necessary; neither was sufficient. Improvements in both of these dimensions of performance reflected improved technology management practices, where these practices are defined to include management of process technologies on the shop floor as well as improvements in the development and adoption of new process and product technologies. In addition to these changes in their internal management of innovation and production, U.S. firms expanded collaboration among one another, with equipment firms, and with non-U.S. firms. Finally, the entry of specialized design firms into the U.S. semiconductor industry signaled the development of new approaches to the organization of the innovation process that involved greater reliance on specialization and arms-length arrangements.

—Jeffrey Macher, David Mowery, and David Hodges, University of California at Berkeley

examine the context in which firms operate, starting at the most general national characteristics of industrial countries and proceeding through various levels of governmental, institutional and social factors, and macroeconomic and microeconomic policies to the characteristics of particular industries and firms. The synthesis here follows this analytical framework, termed "levels of comparative advantage," which represent higher and lower levels of aggregation (see Table 2).

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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TABLE 2 Levels of Comparative Advantage

National Governance

Socio-Political Climate

Macro Policies

Fiscal

Monetary

Trade

Tax

Institutional Setting

Financial

Legal (including torts, antitrust, and intellectual property)

Corporate governance

Professional bodies

Intermediating institutions

Structural and Supportive Policies

Education (including university-industry relations)

Labor

Tax

Science and technology (including role of engineers and scientists)

Regulatory and environmental

The Industry Collectively

Companies Within the Industry

A Virtuous Cycle of Growth in the Powder Metallurgy Parts Industry

The $1.8 billion North American powder metallurgy parts industry currently includes approximately 213 companies competing at various levels in the manufacture of P/M structural parts, powder forging, bearings, friction materials, and metal injection molded products. More than two-thirds of part sales are automotive applications, the most significant growth segment since 1980. The industry has responded to several years of real growth that, while currently moderating, is expected to continue. While some managers and analysts have suggested less reliance on automotive parts, these parts continue to exhibit strong growth as auto producers continue to use new P/M applications at the same rate as the industry diversifies into new applications. They are attractive for parts

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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producers because of the large volumes that come with a successful contract. Automotive applications have increased from 15 pounds per U.S.-made auto/light truck in 1988 to 29.5 pounds in 1996. Recent forecasts suggest that this volume will increase to 32.5 pounds in 1998.

Auto company captive P/M plants became the first large-scale P/M operations, but they began to increase their outsourcing during the 1970s, and many of the P/M divisions were divested during the 1980s. This did not change the P/M industry's dependence on the automobile, but it caused major changes in the supply chain and in the industry's pattern of technological innovation and economic performance during the early 1970s. This period saw the auto industry, and thereby the P/M industry, struggle through the energy crisis and the onslaught of foreign competition, "auto transplants" (domestic production facilities of foreign owned auto producers), and auto imports. Earlier strong demands and tight powder supply were followed during this period by falling P/M part sales and even auto industry restrictions on new P/M parts developments.

Current P/M industry prosperity is based on the success of auto industry restructuring. Longer production runs, lower cost energy and labor; and cost reduction programs initiated by suppliers in response to automotive customers, have made the North American P/M industry the most competitive in the world, with a cost advantage in 1996 of about 20–30 percent over Japanese parts producers. Strengthening of the dollar since then has reduced this advantage, but competition with overseas firms has yet to become a major issue in the North American P/M industry.

Powder metallurgy has thus played a very substantial role in re-engineering powertrain components and has successfully converted other engine parts. This success, in turn, continues to drive P/M growth for automotive and other customers. Much technical innovation in applications originates in the U.S. auto industry with its ongoing acceptance of P/M as a solution in their search for more cost effective net shape manufacturing technologies.

—Diran Appelian, J. Healy, P. U. Gummeson, and C. Kasouf, Worcester Polytechnic Institute

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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Figure 1

Consumer price index (percent change from year ago).

Source: Federal Reserve Bank of St. Louis (1998).

Stable and Supportive Macroeconomic Policies

A clear difference between the period of apparent decline of U.S. industrial competitiveness in the 1980s and the current period of sustained growth is the macroeconomic policy environment—the collection of actions taken by government to keep inflation low and business cycle fluctuations in output and employment small. Macroeconomic policy includes both monetary policy and fiscal policy. It also includes exchange rate policy and the coordination of national macroeconomic policies that affect international transactions.

Figures 1 through 7 show a strong correlation between a combination of steady and conservative fiscal policy emphasizing federal budget deficit reduction and cautious monetary policy emphasizing stabilization and low domestic inflation, interest, and exchange rates since the late 1980s.

Note that for the past several years not only have inflation and interest rates and the value of the dollar been low compared to their levels for much of the 1980s, but they have also been quite stable, avoiding for the most part the sharp ups and downs that characterized even the 1960s and 1970s. Instability in these market factors tends to discourage investment, which contributes to growth.3

Not surprisingly, this favorable combination of circumstances appears to have been beneficial to output and exports, and to a lesser extent, investment. Bernard and Jensen (1998) examined various explanations for the U.S. export boom in the 1990s and concluded that depreciation of the dollar coupled with increases in foreign income accounts were largely responsible.

Improved productivity—the key to rising real income and increased industrial competitiveness—is less easy to discern. As is well known, in the early 1970s, productivity slowed dramatically across the entire industrial world and has not since achieved the rates recorded in the 1950s and 1960s. The reasons for this

3  

For a discussion of the relationship between short-term macroeconomic stabilization policy and long-term economic growth, see Taylor, 1998.

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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Figure 2 Bank prime loan rate (%).

Source: Bos (1998).

Figure 3 Trade-weighted exchange index of the U.S. dollar.

Source: Bos (1998).

Figure 4

Real investment (percent of the GDP).

Source: Federal Reserve Bank of St. Louis (1998).

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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Figure 5 Industrial production.

Source: Bos (1998).

Figure 6

NIPA-real exports-chain weighted4 (billions of 1992 dollars).

Source: Bos (1998).

4  

The chain weighted procedure uses each year and the preceding year as a basis for computing growth rates. It thus eliminates the problems associated with using a fixed base year.

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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Figure 7

Productivity (yearly percent change in four-quarter average).

Source: Yardeni (1998).

slowdown have been analyzed and debated extensively and still are not a matter of consensus among economists. What is generally accepted is that in the 1990s U.S. productivity growth in the manufacturing sector, where output is easier to measure, accelerated, albeit not to pre-1970 levels, along with improvements in other economic indicators. In the now-dominant service industries, no significant improvement is discernible despite large investments in presumably efficiency-enhancing information technologies, but that may be a function of inadequate measures of output and overreliance on aggregate data (The Conference Board, 1998).

A growing body of empirical evidence at the establishment or firm level, much of it presented to a STEP-sponsored international research conference in 19955 confirms that adoption of new process technologies, especially when preceded or accompanied by worker training and managerial improvements, has spurred productivity growth in many industries. Many of these information technologies have also supported development of new products and the appearance of new services, especially in the service industries. The only thing that aggregate data measure more poorly than improvements are the efficiency and quality of existing services.

5  

Conference on the Effects of Technology and Innovation on Firm Performance and Employment, May 1–2, 1995. Papers from the conference appear in The Journal of the Economics of Innovation and New Technology , vol. 5, pp. 99–343, 1998.

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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Favorable Microeconomic Policies

Macroeconomic policy is not the only arena in which the U.S. government, frequently criticized for politically expedient economic policy vacillation within as well as between administrations, steered a steady policy course in the 1980s and 1990s with important consequences for innovation and performance in a number of industrial sectors. The following microeconomic policies also exhibit a high degree of consistency.

Economic Deregulation

Beginning with the airlines in 1978, successive administrations and congresses have scaled back government control of exit and entry and services and prices in a series of major industrial sectors: trucking, railroad, energy/natural gas. And the process of deregulation is progressing in telecommunications, electric power, and banking.

Deregulation is enormously disruptive of established industry structures and has contributed significantly to the ''churning'' phenomenon that has characterized the economy over the past two decades, with both positive and negative consequences. Moreover, the effects tend to ripple out well beyond the deregulated sector. For example, trucking deregulation has affected food retailing; and the ongoing restructuring of the U.S. telecommunications industry encourages the entry and growth of firms providing specialized hardware, software, and networking to manufacturing and service industries of all sorts. The benefit of deregulation is to open up new market opportunities and release competitive pressures on established and new firms to exploit them. This appears to be a relatively slow process, however, with deregulated firms growing in efficiency only gradually. The good news for economic performance is that the benefits of deregulation are not a one-shot occurrence but extend over a period of time (Winston, 1998).

Antitrust Enforcement

In antitrust policy the Reagan, Bush, and Clinton administrations adopted a substantially more lenient enforcement posture than their predecessors, apparently convinced by the argument that vigorous pursuit of limitations on domestic market power could impede U.S. firms in international competition. Justice Department guidelines and review procedures for mergers were relaxed somewhat, and major suits against some high-technology firms were settled or dropped in the early 1980s. In 1984 the White House also supported legislation, the National Cooperative Research Act, limiting antitrust penalties for collaboration among firms in precommercial research. Subsequent amendments extended the same treatment to some cooperative production activities. As a result of the gen-

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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erally permissive policy, the entries and exits, mergers and acquisitions, and cooperative ventures that characterized the restructuring of many industrial sectors in the 1980s and 1990s were largely unimpeded. Of course, the ongoing antitrust action against Microsoft and the recently settled Federal Trade Commission proceeding against Intel signal strong concerns on the part of antitrust officials about competition in the information technology sector.

Intellectual Property Protection

Beginning in 1980, a series of legislative actions, judicial decisions, executive branch initiatives, and international agreements spearheaded by the United States ostensibly strengthened the rights of intellectual property owners and extended IPRs into new areas of technology.6

  • The Bayh-Dole Patent and Trademark Amendments Act of 1980 enabled universities, other nonprofit organizations, and small businesses to acquire exclusive rights to inventions developed with federal support. In 1984 some restrictions on the kinds of inventions that universities could own were removed. Gradually, this policy was extended to federal contractors and research grantees, regardless of size in most circumstances, eventually reversing the previous pattern of federal agency assumption of patent rights and nonexclusive licensing.
  • In Diamond v Chakrabarty (1980) the Supreme Court allowed patenting of organisms with artificially engineered genetic characteristics. Subsequently, the Patent and Trademark Office granted innumerable biotechnology product and process patents.
  • In 1982 Congress established the Federal Circuit Court of Appeals to handle patent litigation appeals, limiting the wide variation in circuit appeals courts' treatment of patent infringement cases and generally strengthening the position of patent holders.
  • The 1984 Hatch-Waxman Act extended the patent terms on regulated pharmaceuticals.
  • The Semiconductor Chip Protection Act of 1984 established a sui generis mode of protecting the design or mask work used in semiconductor manufacturing—a form of protection combining elements of patents and copyrights with elements of unfair trade competition and trade secrecy law. Semiconductor firms' reliance on traditional patents and trade secret protection has also increased.

6  

The characterization of these steps as strengthening intellectual property protection does not mean that they were uniformly supported by individuals and firms relying on intellectual property rights. Frequently, there have been differences between individual inventors and firms, between large and small firms, and among industries.

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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  • The 1988 Process Patent Amendments Act enabled U.S. process patent holders to block the import of foreign products produced by methods infringing their patents.
  • The U.S.-spearheaded multilateral negotiations under the auspices of the GATT Uruguay Round resulted in the 1994 TRIPS (Trade-Related Aspects of Intellectual Property Rights) Agreement, setting minimum standards of IPR protection and enforceability among World Trade Organization members and requiring protection of certain integrated circuit designs, plants and microorganisms, and trade secrets. At the same time, the U.S. government pursued stronger IPR protection in a series of bilateral venues.
  • The 1996 Economic Espionage Act, a law primarily aimed at foreign industrial espionage for the first time subjected domestic trade secret theft to federal civil and criminal penalties. Formerly, trade secrets were protected only by state laws.
  • The 1998 State Street Bank decision of the Federal Circuit Court of Appeals upheld the patentability of business application software.

Perhaps with the exception of the biotechnology industry, where new firms with strong patent positions find it easier to attract financing and large established pharmaceutical firms depend on intellectual property protection to protect their enormous up-front drug development investments, the effects of strong IPR protection are far from clear. Overall, there has been an increase in patenting, suggesting that firms are able to appropriate more of their technology investments. At the same time, the costs of protecting IPRs in litigation are high, suggesting that the main beneficiaries of strong IPRs are established firms. Recent research presented at an April 1998 Stanford University workshop on intellectual property and industry competitive standards suggests that patenting motivations, and hence strategies, differ systematically among industries and across countries (Headley, 1998; Cohen et al., 1998).

Trade Liberalization

In two successive multilateral trade negotiations and a host of bilateral settings, some of them focused on particular industries, products, or technologies, the United States has pursued a reduction in tariffs and nontariff barriers and a recognition that a variety of public policies heretofore considered to be of domestic interest only—R&D supports, competition policy, and IPR policies—have discriminatory trade effects and ought to be subject to international rules. Successive administrations have also resisted limitations on foreign investment and avoided the kinds of import limitations previously used on foreign steel, automobiles, and other products.

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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Research Support

The federal government's support of academic research in all major scientific and engineering fields as well as its substantial support for training scientists and engineers via fellowships, traineeships, and research project funding is perhaps the postwar microeconomic policy with the longest duration and continuous political support, until recently fluctuating only at the margin and to some extent in its composition because of the dependence of some research fields on mission agencies with changing requirements and fluctuating budgets. Federal support of research by all performers in most research fields continued to increase in real terms through the 1990s in a few research fields. In others, mainly physical science and engineering fields, federal support peaked in 1992 or 1993 and continued to decline until 1997, the last year for which actual funding obligations by research field are known. The implications are discussed below, and the data are presented in Appendix A. Of course, the effects of the reduction in research funding will not be discernable for several years, if then.

Other Policies

Not all public policies have exhibited consistency over the past decade-and-a-half. The taxation of capital has been especially erratic over a long period—for example, with regard to the neutrality of the tax system. With the exception of the Tax Reform Act of 1986, the tax system has strongly favored certain kinds of investments over others, with some biases changing dramatically from one tax bill to another.

The evidence presented at the STEP Board's conference on international tax policy is that U.S. tax rules governing foreign income and expense allocations of U.S.-based corporations and the tax treatment of corporate R&D have important economic consequences through their influence on the levels and location of research and innovation and capital investments of multinational companies that account for most of the R&D performed in and most of the goods and services exported from the United States. Yet these policies have been subject to the vagaries of the federal budget and partisan politics. For example, since its first introduction in 1981, the research experimentation tax credit has expired and been renewed nine times, occasionally after lapsing entirely and from time to time in a slightly different form that the one previously in effect (Nadiri and Mamuneas, 1997).

In one respect there has been greater consistency in federal tax policy. The Tax Reform Act of 1986 lowered the federal statutory corporate income tax rate from 46 to 34 percent, and it has remained near that level since, making the United States, initially at least, a relatively low tax country. Similarly, the statutory tax rate on capital gains has been reduced.

Coordinated, targeted policies supporting particular industrial sectors have

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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been rare, in contrast to the amount of debate that took place in the 1980s and early 1990s about the wisdom of such policies. There have been several instances of protection against competing imports—steel and apparel, for example—but among the industries examined, the semiconductor industry represents the only case of multiple government interventions. These included support of manufacturing technology development and diffusion, action against foreign dumping, and assistance in foreign market penetration. The authors of the STEP semiconductor study attribute some but not most of the industry's turnaround to these policies (Mowery, ed., 1999). In contrast, a number of state as well as federal programs to support precompetitive technology development have been untargeted but also modestly funded and often short lived. Not surprisingly, their effects have been diffuse.

In explaining U.S. industries' performance, the STEP case studies do not yield firm conclusions about the relative contributions of particular macro- and microeconomic policies. Their influence, undoubtedly, has varied over time and from industry to industry. All in all, however, the U.S. policy environment in this period has been supportive of industrial growth. Indeed, it approximated the most frequent prescriptions for recovery in the 1980s. For example, DRI opined in 1984 that the steps to promote a "healthier development of U.S. manufacturing" should include lowering interest rates, exchange rates, and the cost of capital through budget deficit reduction and capital market liberalization; opening up world markets through more aggressive trade policies; stable monetary and fiscal policies, to avoid the cyclical pattern of the postwar period and to encourage long-term investment; support of basic research and training, including support of cooperative research projects to meet world competition; and regulatory and tax policies that favor industrial development (Eckstein et al., 1984).

Industry and Firm Strategies

The public policy environment, however favorable to innovation and growth, has not dictated the variety of ways—some familiar, others more subtle, and not all of them successful—in which U.S. companies and industries went about responding to domestic and foreign competition, new market opportunities, and technological change. The 11 industries that the Board examined pursued one or a combination of the following strategies, with at least some near-term improvement in performance.

Specialization

In a number of industries, U.S. firms have restructured their product lines rather than continue competing head to head with Japanese firms in established lines of business. U.S. semiconductor producers, for example, exited from the memory chip market, focusing instead on microprocessors and customized

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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devices where innovative design capacity conferred an advantage. As expected, these turned out to be the fastest-growing markets and, unlike the memory device market, did not readily attract new country entrants such as Korea.

Consolidation

A high rate of merger and acquisition activity characterized several industries in the 1980s and 1990s, not always with beneficial results. The case study of banking concludes that much of the consolidation as well as much of the industry's investment in information technologies initially diminished rather than increased stock market values.

Internationalization

Nearly all industries, even trucking and food retailing, increased their international activities in one way or another, or by using a combination of strategies—exports, mergers, alliances, and foreign investment—but rarely by large-scale movement of production offshore. An exception was the U.S. hard disk drive industry, which continued to compete head-to-head with Japanese and European producers, successfully increasing its global market share, by locating production of current-generation products in Singapore and older products elsewhere in Asia. Design and R&D functions did not follow, however, but have remained largely in the United States. Indeed superior management of geographically dispersed operations—R&D, production, and distribution—appears to be a comparative advantage of the U.S. Industry.

Globalization in the Hard Disk Drive Industry

One important ingredient [in American dominance in the disk drive industry] has been the globalization of assembly. Innovation is critical, but companies have to be equally effective at transferring new products quickly into volume production while keeping costs down in the face of rapid price erosion. The president of Seagate, the world's largest disk drive company, says that his company is happy to be a follower rather than an innovator but to outproduce its competitors. The centerpiece of this production strategy has been overseas assembly.

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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In general, American firms have not been known for their manufacturing prowess. Yet U.S. disk drive companies have demonstrated that this generalization does not hold for all industries. American disk drive companies competed squarely in and came to dominate the low-margin, high-volume segments—the price and capacity points most in demand by users of personal computers. Judged by what scholars have had to say about the manufacturing failures of American firms in other industries, this is an extraordinary accomplishment. American industry achieved it primarily by being the first as a group to shift assembly offshore to lower-cost locations, where it quickly constituted an entire value chain of activities. If Silicon Valley is the geographical synonym for innovation, then non-Japan East Asia has come to signify low-cost assembly and logistics management. . .

In 1982 and 1983 Seagate, Computer Memories, Ampex, and Tandon, all independent producers, became the first companies to move HDD assembly to locations for reasons other than access to host country markets. These firms began to assemble drives in what they saw as the best location from a cost standpoint, selecting low-wage areas in Asia, particularly Singapore. . .

By 1990 Singapore was the world's largest producer of HDDs, accounting for 55 percent of global output, measured in shipments, with the rest of Southeast Asia accounting for only a percentage point more. . .

The revealed global strategies of American and Japanese firms could not have been more different. By 1990, eight years after the first HDD was produced in Singapore, American firms assembled two-thirds of their disk drives in Southeast Asia. What began as a variation from the norm became a collective phenomenon. In contrast, Japanese companies assembled almost none in Southeast Asia, and only 2 percent in the rest of Asia. Japanese companies instead continued to manufacture predominantly in Japan, where they produced 95 percent of their disk drives. . .

Eventually the success of the American firms impelled the Japanese to follow with investments in Southeast Asia. Between 1991, when Fujitsu began production in Thailand, and 1996, all the principal Japanese HDD firms gradually shifted manufacturing to Southeast Asia, principally the Philippines.

—David McKendrick, University of California at San Diego

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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Manufacturing Improvement and Cost Reduction

Several industries focused on reducing costs and improving productivity and quality in the manufacturing process. In the case of semiconductors, this yielded substantial gains, not only for producers but also for the struggling U.S. semiconductor equipment industry, although not surpassing the yield rates of Japanese semiconductor manufacturers.

Systems Integration Innovation in the Banking Industry

. . . Most retail banks do not have something called an R&D group. If they do, these groups play an important, but small role in the overall innovation practices of the organizations. Marketing, business units, information technology, and a complex web of information technology suppliers and consultants drive the innovation processes in banking.

Consider the case of National Bank, where there was no division devoted to thinking about or implementing innovation, no "research and development" or similar functional structure. Rather, pressure for innovation built incrementally as a result of numerous smaller initiatives by marketing, by those responsible for managing technological systems, and by line managers. Each area felt competitive pressure and began to develop responses. At National Bank, these responses were eventually, to some extent, collected and channeled through the implementation team, although they also maintained some momentum of their own.

At National Bank, translating this pressure to innovate into actual technological and organizational changes was greatly facilitated by the continuing presence of consultants and of suppliers of technology. Indeed, one way to understand at least part of the role of consultants is that they function as suppliers of the organizational technology required to leverage the potential gains from innovations in computing and telecommunications systems. While the organization continues to develop its capacity to learn and innovate, it explicitly recognizes that it has considerable distance to travel in order to exercise this capacity more independently.

One further lesson we take from National in the midst of this redesign is that changes in IT, and in technological capabilities can spark the desire for system-wide innovation and even shape its particular form. With

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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the enthusiastic promotion of consultants and outside vendors, technology is perceived by retail banks to be a catalyst for change across the organization. Yet even where this technology is over-sold, poorly understood, or fails to deliver on its promises, the process of innovation may take on its own momentum.

—Frances Frei, Harvard University, and Patrick Harker and Larry Hunter, University of Pennsylvania

Strategic Repositioning

Probably most important, firms in several U.S. industries have shown a remarkable ability to introduce new products and processes, capitalizing on shifts in demand to create new markets, often through the deployment of technologies new to those industries, as well as to accomplish cost reduction and quality improvement. In many cases this pattern has been associated with new entrants (e.g., specialty chemical firms, "fabless" semiconductor design firms that contract out their manufacturing, package express carriers, and steel minimills) or with intermediary firms supplying information technology and engineering services (e.g., consulting and accounting firms, software producers, systems integrators, logistics suppliers).

Specialized Engineering Firms in the Chemical Industry

The rise of [large-scale chemical production] involved a new division of labor and involved a new type of firm—specialized process design and engineering contractors, hereafter the SEFs. In addition to supplying proprietary processes, some SEFs also acted as licensers on behalf of chemical firms and provided design and engineering know-how. During the past ten or fifteen years, SEFs may have declined in importance but in the post-World War II period as a whole they have played an important role in developing new and improved processes and a crucial one in diffusing new technologies.

As one might expect, given the comparative emphasis on large-scale production, the United States enjoyed an early lead in chemical engi

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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neering of plants. The first SEFs were formed in the early part of this century, and their clients were typically oil companies. Prominent among the early SEFs are companies such as Kellogg, Badger, Stone and Webster, UOP, and Scientific Design. . .

Initially European and Japanese firms, and later firms in the Middle East and East Asia, benefited greatly from the technology transfer by the SEFs. Between 1960 and 1990 roughly three-fourths of the petrochemical plants built all over the world were engineered by SEFs. By providing technology licenses to firms the world over, SEFs played a major role in the diffusion of chemical, especially petrochemical, technologies. As independent developers of technology, SEFs were similar in some respects to today's biotechnology companies, often partnering with several different chemical firms in developing new technologies. . .

Thus, a major consequence of SEFs was, paradoxically enough, to reduce the strategic importance of process technology, in essence by helping to develop and supply a market for technology. The large number of potential licensees and the possibility of competing innovation made it difficult for a chemical firm to gain long-term advantage from a single innovation. Only by continual improvements and innovation could a company hope to derive a long-term advantage, and in some cases even that was not sufficient.

In addition to inducing entry and creating competition on a global scale, the development of a market in technology licenses brought to the fore the importance of other factors influencing competitive success—availability of raw materials and capital, proximity to market, and other idiosyncratic factors such as severity of environmental regulation and macroeconomic instability. The important point is that although initially the benefits of the division of labor between chemical producers and SEFs accrued to U.S. chemical firms, over time these benefits became available to chemical producers in other countries as well. The very factors that underpin the U.S. success also enabled other countries to catch up.

—Ashish Arora, Carnegie Mellon University, and Alfonso Gambardella, University of Urbino

The largest trucking companies first purchased logistics services and later established subsidiaries to provide them to other transportation firms.

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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Customer Needs and Logistics Innovations in the Trucking Industry

Globalization, technology, and specialization have combined to bring a new dimension to the trucking industry: logistics. Logistics can be defined as a concept to guide economic processes and as a tool of rationalization to optimize purchasing, transport, reshipment, and warehousing. Logistics uses the right information to move materials to the right place, at the right time, for the right cost. While logistics once belonged in the realm of the manufacturing firm, today trucking firms are seizing the initiative and absorbing the logistics function into their value chains.

As customers focus on cutting costs and developing core competencies, trucking firms are restructuring to offer the total transportation solution by including logistics and a variety of other transportation options in their corporate portfolio. The logistics business, almost nonexistent ten years ago, is now approximately a $20-30 billion industry segment and is projected to grow at about 20 percent a year.

Logistics may not only provide functionally and lower costs to the customer; it may also improve service and increase the customer's perception of value. This is especially true because many customers are focusing on ways to reduce costs and improve quality in response to international competition. Consequently, many U.S. businesses are steadily reducing their investment in inventory. Manufacturers are also faced with the need to reduce cycle time. . .

The availability of appropriate technology has facilitated the growth of logistics. . . Logistics providers are using large databases, complex software and algorithms, supporting hardware, and the latest trucking and communication technologies to track fleets, organize customers and loads, and provide the most efficient way to satisfy the customer. . .

Firms have used different organizational arrangements to incorporate logistics in their arsenal. Schneider, the nation's largest TL firm, is associated with logistics provider, Schneider Logistics. The logistics arm of Schneider innovates and develops products to enable Schneider to compete effectively and efficiently. In contrast, J.B. Hunt, another TL firm and a close competitor of Schneider, has a logistics arm, a wholly owned subsidiary call Hunt Logistics, which provides independent logistics services. . .

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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Smaller firms specializing in logistics are usually organizing in one or two ways: either as dedicated contract carriers or as not-asset based supply chain management companies. . .

Logistics and supply chain management have brought about some restructuring of the trucking industry. Firms are now offering a variety of transportation services including TL, LTL, logistics, package express, and intermodal as one-stop transportation solution. They are accomplishing the feat of ''one call, one carrier'' primarily through acquisitions, mergers, and alliances.

—Anuradha Nagarajan, James Bander, Harish Krishnan, and Chelsea White, III, University of Michigan

Changing Sources of Innovation

In computers, pharmaceuticals, and perhaps chemicals, innovation processes have changed radically, and U.S.-based firms, not necessarily the industry leaders of a decade or two ago, have capitalized on the shift to achieve a strong competitive advantage. Bresnahan describes how in the computer industry a "Silicon Valley" system of organizing innovations—multiple innovative companies excelling in components, hardware, software, networking, and other specialized parts of the industry—replaced the integrated, hierarchical, more self-contained "IBM" system of innovation.

U.S. Competitive Advantage in Computing

With [so much] change, it is natural to ask what has led to the long persistence of U.S. dominance in the industry. Some factors favoring American competitiveness persisted over time. First among these is the large size and rapid growth of the American market. Some of the growth is related to the U.S. macroeconomy; the rest is related to education in computer technologies and a highly skilled labor force in information technology. U.S. tax, antitrust, and legal policy has not been supportive of computing, but it has not been dangerously hostile either. U.S. universities, always a source of entrepreneurship, have been highly receptive to

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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the launching of new scientific fields and academic curricula. Finally, there is the tendency for dominant firms and technologies to persist for a long time within the industry's established segments.

Other sources of American competitive advantages have been changing over time. In mainframes, for example, the major sources of American advantage were linked to a single firm's advantages; IBM presented a unique commitment to R&D policies and to the Chandelerian three-pronged investments in management, production, and marketing. No other firm in the world was able to match IBM's capabilities and investments. In mini- and microcomputers, U.S. advantages were related to favorable entry and growth conditions for new firms in new market segments and to the creation of open multifirm platforms that created local knowledge externalities. In computer networks, U.S. advantages are related to the presence of local knowledge externalities and strong complementarities between various components of the multiform standard platform. The creation of each of these new segments involved very substantial entry opportunities for new firms. . .

The geographic location of the competencies supporting American success has several times shifted within this large country. In mainframes, American advantages were related to the areas of IBM location of R&D and production, centered in New York but widely dispersed. For minicomputers, the sources of competitive advantages were mainly centered with the eastern part of the United States, with important exceptions such as Hewlett Packard. In microcomputing, and even more so in computer networks, there has been a regional shift from areas in the eastern part of the United States westward toward Silicon Valley. . .

Perhaps the most important advantage, however, has been the flexibility of the U.S. computing industry—its ability to abandon old competencies in favor of new ones.

—Timothy Bresnahan, Stanford University

In pharmaceuticals, the revolution in molecular biology was exploited as a production tool by small biotechnology start-up firms and as a research and drug discovery tool by the large established pharmaceutical producers.

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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Science-Based Innovation in the Pharmaceuticals Industry

The transition from random to guided drug discovery required the development of a large body of new knowledge and substantially new organizational capabilities in drug research. So-called random drug discovery drew on two core disciplines—medicinal chemistry and pharmacology. Successful firms employed battalions of skilled synthetic chemists and pharmacologists who managed smoothly running, large-scale screening operations. Although a working knowledge of current biomedical research might prove useful as a source of ideas about possible compounds to test or alternative screens to try, by and large firms did not need to employ researchers at the leading edge of their field or to sustain a tight connection to the publicly funded research community, and firms differed greatly in the degree to which they invested in advanced biomedical research.

The ability to take advantage of the techniques of "guided search," in contrast, required a very substantial extension of the range of scientific skills employed by the firm—a scientific workforce that was tightly connected the larger scientific community and an organizational structure that supported a rich and rapid exchange of scientific knowledge across the firm. . .

For those firms that had already made the transition to guided drug discovery, the adoption of the tools of genetic engineering as an additional resource in the search for small molecule drugs was a fairly natural extension of existing competence base. . .

Although newly founded firms pioneered the use of genetics as a source of large molecular weight drugs, established firms led the way in the use of genetic technology as a tool for the discovery of traditional or small molecular weight drugs. The speed with which the new techniques were adopted varied enormously, however. . .

Firms such as Merck, Pfizer, and SmithKline-Beecham, for example, made the transition relatively straightforwardly. Those firms that had been more firmly oriented toward the techniques of random drug design, however, found the transition much more difficult.

—lain Cockburn, University of British Columbia, Rebecca Henderson, Massachusetts Institute of Technology, Luigi Orsenigo, Università Commerciale Luigi Bocconi, and Gary Pisano, Harvard University

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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A similar biotechnology-based shift may be occurring in the chemicals industry as Dupont and Monsanto focus their product portfolios on agricultural and other life science products. Their manufacturing know-how differs and is not easily shared, supporting the competitive advantage of an individual firm.

Other Innovation System Changes

These fundamental changes in information technologies and biotechnology remain linked to long-range research in electrical engineering, computer sciences, and molecular biology, but over the past decade or longer U.S. industries have evolved different ways of accessing research.7 The large corporate research facilities of such companies as IBM, AT&T, Dupont, and Xerox were sharply reduced in size and, apparently, refocused on shorter-term product development. New corporate linkages to university research have been created, through direct funding by a single company of a particular university center, institute, or laboratory, through consortia such as the Semiconductor Research Corporation, or through faculty involvement in launching start-up companies.

Although the incidence and value to firms of outsourcing R&D are unclear, the increase in their frequency extends to the proliferation of joint research ventures, strategic alliances with foreign and other U.S. firms (many of them focused more on joint marketing than on R&D), and cooperative arrangements with federal laboratories through cooperative research and development agreements (CRADAs). The downsizing of some central corporate laboratories appears to have gone hand-in-hand with decentralizing the R&D function, perhaps linking it more tightly to business units and therefore to profit-making incentives.

R&D and Innovation in the Steel Industry

Although new innovations do affect competitiveness in the steel industry, there is no obvious trend between the industry's in-house R&D spending and its economic performance. R&D spending at the major integrated firms decreased drastically in the mid-1980s shortly before these firms began making their greatest increases in productivity, followed by increases in profitability. The minimill producers have little or no in-house R&D and yet have performed well during this same period. It could be argued that the minimills are living off the research of others. In

7  

Appendix B reviews the national data relating to the generalizations in this section.

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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contrast, it is not clear whether major international firms such as Nippon Steel, Usinor, and POSCO have had good financial performance because of their relatively large investment in R&D, or if they were able to invest heavily in R&D because of good financial performance. Again, the question of how R&D spending is related to economic performance is not obvious in the global steel industry.

The improved economic performance of the U.S. steel industry may be due more to the effective use of R&D resources, capabilities, and the organization and less to the investment in R&D. When the integrated firms restructured their operations and reorganized their in-house R&D to cut costs and improve productivity, they lost a large part of their R&D capability and skills. However, the R&D organization became more efficient and focused more directly on production and issues relevant to customers. The in-house R&D organizations formed tighter relationships with production plants, suppliers, and customers. The acquisition of new technology innovations came more from other sources, including particular suppliers and foreign steel producers. The "not-invented-here" syndrome, which sometimes neglected advances made outside one's own company, that had prevailed prior to the 1980s disappeared almost completely. . .

In contrast, minimill producers have always effectively utilized innovations developed elsewhere. The U.S. minimills became international leaders in the commercialization of a series of processes that led to the development of continuous steel processing. This process improved the conversion time of raw materials to finished products from several months to ten hours or less. As such, the minimill sector has achieved astounding production efficiency and high profitability in the last two decades. The minimill industry's effective adoption and commercialization of innovations from other sources has been a large determinant of its competitiveness and economic success.

For the U.S. steel industry as a whole, R&D resources have been more effectively utilized, even as R&D resources have decreased dramatically.

—Richard Fruehan, Dany Cheij, and David Vislosky, Carnegie Mellon University

Increasingly, however, innovation in many industries is not traceable directly to any source, inside or outside a firm, with formal research as a major activity but is introduced from

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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  • intermediary firms such as specialized engineering firms (SEFs) in chemical processing, consulting and accounting firms in information technologies, and logistic firms providing Global Positioning System (GPS)-based vehicle location systems to truckers and time-sensitive delivery systems to food retailers and apparel firms;

Customer-Driven Technical Change in the Apparel Industry

New demands from other parts of the apparel production channel—upstream suppliers of fabric and particularly downstream retailers—and pressures from foreign competition are transforming the inflexible manufacturing-driven domestic production system. Unlike apparel, these other sectors are characterized by large firms and rising levels of concentration. For example, the four largest apparel retailers held 17.9 percent of the market in 1992, compared with 6.4 percent in 1972. The corresponding figures are 27.6 percent and 11.2 percent for women's specialty shops and 53.1 percent and 38.8 percent for department stores. Increased concentration, along with the availability of offshore suppliers, has shifted decision-making power within the production channel from clothing manufacturers to mass retailers.

Increased cost pressures following the wave of leveraged buyouts and mergers in retailing in the 1980s encouraged retailers to reduce the costs of inventories by adopting new information technologies, such as electronic point of sale (EPOS) data and computerized ordering and stock management programs. These cost-cutting practices are known as "lean retailing." The proliferation of clothing styles, colors, and sizes as well as the shortening of product life cycles in the 1980s further intensified the incentives for adopting lean retailing practices. . .

More products and more rapid style change tend to raise inventory and markdown costs and to increase the possibility of lost sales. They also raise uncertainty about consumer demand because there are fewer products with a market history and less time in a season to adapt to demand fluctuations. . .

In principle, just-in-time supply allows retailers to place smaller initial orders because replenishment supplies can be obtained throughout the selling season in response to actual sales. As a result, inventories, stockouts, and markdowns would be reduced. Just-in-time delivery is not consistent with the supply capabilities of the inflexible domestic progressive bundle system (PBS), however, and is beyond the reach of dis

Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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tant offshore supply chains. Introducing a quick supply capability into domestic PBS supply channels has involved both a willingness among retailers to pay a cost premium for quick and accurate fulfillment of replenishment orders and to provide the information systems needed to link domestic clothing manufacturing to retail sales data.

The main instrument for building just-in-time supply chains has been the transfer of new information technologies from lean retailers to apparel manufacturers. Examples include electronic data interchange (EDI) of point-of-sale data between retailers and clothing manufactures and the use of EPOS computer programs to trigger quick-response shipments and initiate new production.

—Peter Doeringer and Audrey Watson, Boston University

  • suppliers, customers, and marketing departments;
  • trade associations such as the Food Marketing Institute that developed and promoted the Efficient Consumer Response system in retailing; and
  • customers and/or suppliers demonstrating or developing new products or services of higher quality or with improved capability.
  • Efficient Consumer Response in the Retail Food Industry

    [Efficient consumer response (ECR)] is U.S. supermarkets' answer to their more competitive environment. The major goals are to produce and ship products in response to consumer demand, eliminate costs that do not add value, reduce inventories, spoilage, and paperwork, and simplify transactions between companies.

    The ECR movement was launched after Wal-Mart and other discount mass merchandisers entered food retailing with supercenters. ECR is akin to "lean-inventory management" or "just-in-time delivery" in manufacturing. The purpose is to reduce costs by increasing the efficiency of distribution. The strategy calls for grocery retailers, wholesale distributors, and manufacture suppliers to be linked together electronically and to cooperate closely. . .

    Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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    The vision of ECR is that a timely, accurate, paperless flow of information starts at the checkout counter and facilitates a smooth, continuous flow of product that matches consumer purchases. Computers and software programs allow data to be transmitted directly to distributors and/or manufacturers in real time. This flow of information allows fast-moving items to be replenished automatically and makes it possible for manufacturers to adjust production lines in response to consumer demand. In contrast, in the past information circulated much more slowly and only in closed circles—between consumers and retailers, between retailers and wholesale distributors, and between wholesalers and food manufacturers and other suppliers.

    To respond to the increased competition and need to improve efficiency, industry leaders formed the ECR working group in mid-1992. ECR was developed through the main trade associations to ensure that its benefits would be widely available. . .

    The fundamental stimulus for the ECR initiative was the intensified competition from nonfood retailers, such as Wal-Mart. Moreover, it was known that Wal-Mart had plans to enter food retailing, which it has since done with its supercenters, combining discount general merchandise and food. Food retailing is a relatively low-tech, fragmented industry. The success of the ECR initiative depended on the backing and financial support of trade associations, especially FMI and the Grocery Manufacturers Association (GMA). In addition, the large manufacturers, such as Proctor and Gamble, were behind the ECR initiative and provided much of the necessary funding. Major food product manufacturers, such as Proctor and Gamble and Coca-Cola, have substantial research and development budgets, in contrast to the retailers. The manufacturers saw ECR as a way to increase their own efficiency and profitability by streamlining distribution in partnership with the retailers.

    —Jay Coggins and Ben Senauer, University of Minnesota

    The Board's case studies, especially of the service industries—trucking, food retailing, and banking—but also apparel, powder metal parts, and other manufacturers, underscore that efficient absorption and deployment of technology from external sources such as software, systems, consulting, and accounting firms, as well as suppliers, customers, and competitors, are themselves risky endeavors that, in addition to capital, require knowledge, skill experimentation, and analysis that for the most part are not classified as R&D.

    Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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    CONCERNS FOR THE FUTURE

    The STEP Board believes that the goal of public policy should be (1) to sustain a high rate of growth of the economy over the long-term by removing sources of inefficiency and (2) to achieve a wider distribution of its benefits. The corporate strategies and apparently supportive public policies of the 1990s, although successful, almost certainly will need to be changed in the future to fit different circumstances. This race has no single clock and no finish line.

    Moreover, several developments have undermined the stability associated with a world of vertically integrated firms with in-house R&D and proprietary technology. One is the emergence of specialized providers of R&D and technical services purveying expertise to all comers throughout the world and moving industrially relevant technologies more rapidly across national boundaries.

    Several enduring characteristics of the American polity and economy probably bode well for the future. One is the sheer size of the domestic American market and the scale of its resources. A second is the remarkable flexibility of the political and economic systems, encouraging experimentation in the development and commercialization of new technology and providing relatively little protection for enterprises committed to established ways of doing business. A related factor is the culture's tolerance for failure. Finally, contrary to recent conventional wisdom about managers' and investors' myopia, markets over time, although they fluctuate, do a reasonably good job of favoring firms with high growth prospects.8

    Despite the Board's general satisfaction with the progress of the past decade (and, taking a longer perspective, the postwar period) and our guarded optimism about America's economic future, the position of American industries in world markets requires further study and continual monitoring. In the meantime, our collective investigations raise four policy concerns that should be addressed: (1) the adequacy of measures and statistical data on research and innovation broadly defined; (2) the employment, income, and labor market effects of industrial resurgence and the adequacy of human capital to sustain it; (3) the implications for research, innovation, and technology diffusion of some aspects of the

    8  

    In their chapter, Landau and Arora (1999) present recent stock market data for a number of the leading companies and industry averages for most of the industries examined in the STEP project. Their comparison strongly suggests that investors perceive which companies are well managed and have reasonable prospects for growth. Two extreme examples are the extraordinarily high valuation of Microsoft, which has few tangible assets, and the low valuation of USX, a major steel producer with large physical assets, which is not seen as having a brilliant future or impressive technological capability. Companies in technologically progressive industries like computers, software, and pharmaceuticals are deemed to have better growth prospects than firms in industries that are not. That does not mean these underinvested industries are not important to the economy, but their failure to attract capital demonstrates their modest future prospects as global financial markets become more and more integrated. As the Euro becomes a strong rival to the dollar, more sound comparison of corporate growth potential can be made on an international basis.

    Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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    continued extension of intellectual property rights protection; and (4) divergent trends in public and private investment in R&D infrastructure.

    Industrial Research and Innovation Data

    Revealing as the Board believes the industry case studies are, the findings are anecdotal. Carefully selected statistical data, collected nationally on a recurring but not necessarily very frequent basis, also are needed to help discern and track changes in innovation processes as well as to help design and evaluate public policy measures affecting innovation. Unfortunately, the data gathered by the federal government and some private investigators shed little light on the structural changes in innovation processes described above. For example, industrial R&D spending data collected at the enterprise level rather than the business-unit level cannot be linked to particular products and services or locations and reflect shifts in competition, orientation, and organization only on the basis of broad industry categories of dubious value. Current science and technology indicators and data fall woefully short of illuminating a major part of the story of American industry in the 1990s—the origins of a variety of information technology products and services and their implementation in a cross-section of industries. This is because data on innovation-related activities and investments other than formal R&D and patenting are extremely limited. In particular,

    • technology adoption is captured only in occasional surveys and only in the manufacturing sector;
    • specialized technology providers (consulting, engineering, and systems firms, etc.) are not surveyed regularly;
    • intersectoral flows of information are captured poorly, in part because data on the mobility and activities of technically trained people, the principal agents of technology transfer, are not adequately developed or exploited; and
    • measures of the value of intellectual capital and innovation are lacking.

    The STEP Board believes that in principle the following steps would greatly improve the information base for microeconomic policy design and evaluation, although questions of feasibility, burden and compliance, administration, and cost need to be examined:9

    • R&D spending data should be collected at the business-unit level.

    9  

    The following were among the principal suggestions of scholars, analysts, industrialists, and policymakers participating in the STEP Board's February 1997 workshop on industrial research and innovation indicators for public policy (Cooper and Merrill, 1997).

    Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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    • The government should conduct periodic innovation and technology adoption surveys in service as well as manufacturing industries.
    • Emerging industries and intermediary organizations that play a key role in technology transfer and implementation should be included in appropriate surveys.
    • Statistical agencies, scholars, universities, and professional associations should consider how human resources data (on training, career paths, and work patterns of technically trained people) can be improved and used to assess knowledge flows and innovation trends.
    • Where possible, relevant currently collected datasets (e.g., R&D, patents, publications, employment) should be linked to each other and to geographic location by identifying information.
    • Federal statistical agencies should explore whether public-private partnerships could produce information useful to both corporate managers and public policymakers at less cost and effort and with less burden on respondents.

    Labor Implications

    The employment and income implications of technological and industrial change have been among the most contentious economic issues in the 1990s. One debate involves the extent of job displacement by downsizing, movement of operations offshore, or other factors and the effectiveness of public policies to assist workers' adjustment and retraining. A related issue is the apparent increase in wage differences between workers at the bottom and those at the top of the income distribution. This phenomenon is probably due in part to the fact that technological changes place a premium on skilled workers and put workers with minimal basic skills at further disadvantage. This income dispersion is moderated when other measures of welfare—total compensation and household consumption—are substituted for individual wages.

    A third concern is that lack of an adequate, well-trained workforce may inhibit the capacity of the United States to remain prosperous and a locus of innovation. There is no doubt, in particular, about the great demand across most sectors of the U.S. economy and elsewhere for workers skilled in creating and developing information technologies. Innovation in and deployment of information technologies are straining the capacity of educational institutions and training programs to produce people with the necessary knowledge and skills to sustain this momentum. Immigration quotas have been raised, states and some firms have hastily expanded degree and training programs, and companies are paying higher premiums or accessing foreign skilled labor through foreign direct investment or telecommunications. What is not clear is whether, despite these measures, there will remain a critical shortfall between supply and demand and what if any steps should be taken to alleviate it.

    Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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    Intellectual Property Rights

    In advanced industrial economies where, increasingly, intellectual assets are the principal source of value, productivity, and growth, strong intellectual property rights—conferred by patents, copyrights, and penalties for misappropriation of trade secrets—are an important inducement to invention and investment. For this reason, the extension and strengthening of IPRs in the United States and elsewhere in the past 25 years were appropriate and probably necessary. It may be that in some respects those processes should proceed further. On the other hand, there is growing friction over the assertion and exercise of some IPRs and claims that in some circumstances they may be discouraging research, its communication, and use. The question arises whether in some respects IPR strengthening and extension have proceeded too far.

    Many enhancements of underlying IPR regimes reflect a greater professed appreciation of the incentive effects of protection on investment in R&D and use of intellectual property and appear to have had tangible results in a number of sectors, such as biotechnology and software. In recent years there has been an unprecedented surge in the overall number of U.S. patents applied for and granted to U.S. firms each year; and several major corporations, such as IBM, have made a great effort to exploit intellectual property through licensing. But these trends contrast with survey evidence suggesting that U.S. manufacturing firms in industries other than pharmaceuticals and chemicals rely more heavily on trade secrecy and lead time to recoup their R&D investments than they do on legal mechanisms such as patents and that, if anything, the effectiveness of patents as a means of appropriating R&D returns has declined since the early 1980s (Cohen et al., 1998).

    In short, apart from pharmaceuticals and biotechnology, the effects of IPR changes on innovation and technical advance are highly uncertain—with respect to either the incentive provided to the innovator to capture the benefits of his invention, investment, and effort and therefore invest more resources and effort in innovation or the encouragement to the inventor to provide the information to others who might improve upon it. At the same time there are concerns about the manner in which IPRs are being asserted and exercised in some circumstances. These concerns can be categorized by their potential effects:

    • on the performance and communication of academic research
      • concern that an international agreement favored by the European Union and the U.S. Patent and Trademark Office to extend copyrights to scientific databases will inhibit research;
      • concern that expressed gene sequence and other biological material patents will make it prohibitively complicated and expensive to conduct research using these tools or, alternatively, expose research investigators to infringement suits;
      • concern that allowing federal grantees to obtain patents has altered their incentives to conduct basic versus applied research;
    Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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    • concern that universities', researchers', and sponsoring companies' financial interests in exploiting academic results (by IPRs and otherwise) are inhibiting open, timely scientific communication; and
    • concern that universities' and potential industry research sponsors' inability to resolve differences over IPRs will discourage corporate support of academic research.
      • on personnel mobility and informal technical communication between rival companies
      • concern that enforcement of new federal trade secrecy laws, providing civil and criminal penalties for misappropriation, will have a chilling effect on mobility and informal know-how trading among firms (von Hippel, 1987).
      • on industry investment in R&D and innovation, both radical and incremental, initial and subsequent innovation
      • concern about the uncertainty of the scope of IPRs;
      • concern that slow and secret patent administration processes reduce R&D incentives;
      • concern about high litigation uncertainties and costs, both financially and in terms of the time of scientists, engineers, and managers; and
      • concern about licensing terms barring probing the intellectual content of software or genomic material and making modifications and improvements (so-called ''decompilation'')
      • on industry competition and structure
      • concern about the use of patent portfolios to block competitors' entry or discourage related research; and
      • concern about the penalties for initial innovators (e.g., business software developers) when IPR protection shifts from trade secrecy to patents.

    The STEP Board believes that broad reassessment of IPR policies is therefore timely. What have been the costs and benefits of the actions taken in the last several years? The unintended as well as intended consequences? What should be the direction of IPR policies in the next decade or two decades? Should there be different approaches to intellectual property protection depending on the subject matter?

    Long-Range Research

    The improved competitive performance of many of the industries examined by the STEP Board has come about in the face of reductions in industry-funded longer-range research in some sectors. The industry case studies and limited

    Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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    national data suggest that this frequent observation applies to at least some of the industries reliant on the physical and information sciences, engineering, and mathematics—electronics, software, networking, and materials processing (steel, chemicals, and metal parts). Leading corporate performers of industrial research in the 1970s—AT&T, IBM, Kodak, DuPont, and Xerox—had by the mid-1990s all downsized, redirected, and restructured their activities, particularly those concentrated in central research facilities, out of economic necessity and, in all likelihood, with near-term benefits for corporate balance sheets. The fastest-growing firms in information technology—Intel, Sun Microsystems, and Microsoft—for the most part eschewed traditional large-scale research organizations. But this pattern has not extended to pharmaceutical companies, the new biotechnology enterprises that have become profitable, or the chemical firms that have shifted emphasis to life science products.

    Since 1992, public investment in research as well as development has declined as a result of budget reduction pressures, but also unevenly. As a function of their dependence on agencies with changing missions and declining budgets overall—the Department of Defense (DOD), National Aeronautics and Space Administration (NASA), and the Department of Energy (DOE)—certain fields of research have borne the brunt. They include most engineering and physical science fields, especially electrical and mechanical engineering, physics, and chemistry, although apparently not computer science and materials engineering. Together, the federal government's electrical engineering research support for all performers declined 36 percent between 1993 and 1997; university research support dropped 32 percent. There is little evidence that agencies' research portfolios (e.g. the National Science Foundation's) have been adjusted to compensate for the reductions in mission agencies' spending in these fields. At the same time, research in the biological and especially the medical sciences has benefited from steady growth in the budget of the National Institutes of Health, their principal source of support. Budget projections by agency through the year 2003 show a continuation of the same trends.10

    NSF data on federal spending by field of research are available only through fiscal year 1997. In most cases, the reductions began to occur in fiscal year 1993. Five years is simply too short a period to be sure that these are long-term trends. Furthermore, agency research portfolios even in the same field differ markedly in character, so that a small reduction in one agency's budget might have a qualitatively more important impact on research in the field than a larger reduction in some other agency's spending. Determining how changes in spending by an

    10  

    See Appendix A for a detailed analysis of the impact of federal budget changes through fiscal year 1997 on major research fields related to industrial activity. These data are presented in some detail here because, surprisingly, they have not been published elsewhere although the general trends have been observed by others including the Committee on Science, Engineering, and Public Policy (1998, 1999).

    Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
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    industry relate to changes in federal support of fields contributing to innovations in the industry would require a careful and detailed assessment.

    Despite these caveats, the downward trend in public and private investment in certain fields of research is of concern because

    • with a lag time, overall private R&D spending tends to follow the pattern of public spending, suggesting that a downward trend is difficult to reverse;
    • the majority of federal investment in most research fields is, appropriately, a function of particular government missions and their political support; but the productivity of a field and its long-range prospects for contributing to successful applications may be neglected in the process of allocating resources to different programs; and
    • although there is no reason that currently constituted research fields should continue to be supported at the same or increasing levels, there is apparently no mechanism for assessing support of fields of research related to industrial activity across agencies and for making adjustments in one agency's budget to compensate for another agency's spending reductions dictated by changes in the latter's mission.

    The trends in several engineering and physical science disciplines are of sufficient concern to justify a selective effort to assess whether they are adverse and, if so, what steps should be taken to change them. Among the questions that need to be addressed in each assessment are the following:

    • What kinds of research in what subfields are being negatively affected?
    • Are investigators able to shift research sponsorship from federal agencies with declining budgets to agencies with increasing budgets?
    • Is industry or another nonfederal source compensating for the decrease in public spending?11
    • To what extent do changes in support levels reflect changes in research and technological opportunities?
    • What are the sources of support for graduate education in the field and is there a direct relationship between research funds and graduate training support?

    11  

    For example, the nonprofit Microelectronics Advanced Research Corporation, a subsidiary of the industry-funded Semiconductor Research Corporation, is an industry-sponsored fund ($20 million in 1998) supporting long-range research at universities in technologies relevant to the semiconductor industry's technology roadmap. Its creation was motivated in part by concern about federal spending trends.

    Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
    ×

    If there is judged to be a deficiency in investment, what is the solution? The obvious answer—increased spending, greater efficiency—beg the question "how?", especially when it may not be feasible or appropriate to increase a mission agency's budget to support a particular research field. Other approaches are:

    • Encourage inter-agency coordination. Among other forms this might take, agencies could arrange to share research facilities, avoiding duplication of infrastructure spending and maximizing limited programmatic funds.
    • Encourage government-industry coordination. The semiconductor industry's MARCO program is an example of a private sector effort to compensate for government retrenchment.
    • Institute a balance wheel. This might entail identifying an agency as a focal point for monitoring one or more major fields of research, assessing the need to pick up slack resulting from other agencies' mission-driven decisions, and adjust its own research portfolio accordingly. 12
    • Undertake high-level priority setting. OMB and the Office of Science, Technology and Economic Policy might more directly take the health of key research fields into account in issuing budget preparation instructions, conducting budget cross-cut analyses, and negotiating agencies' budget requests.

    CONCLUSION

    The STEP Board's inquiry about U.S. industrial performance was prompted by the contrast between the diagnosis in the 1980s of secular economic decline and permanent loss of competitiveness and the experience in the late 1990s of growth, profitability, and stock market acceleration. In part the earlier pessimism was a function of the narrow focus on manufacturing industries and overestimation of their foreign competition. But it is also true that underlying U.S. strengths in innovation were masked by adverse macroeconomic conditions, especially high interest rates and the high valuation of the dollar. The resurgence is therefore partly macroeconomic—the combination of steady conservative fiscal policy producing low domestic inflation, interest, and exchange rates—and partly microeconomic—the combination of diverse regulatory, trade, and research policies and the responses of U.S. firms to domestic and foreign competition, new market opportunities, and technological change.

    Hindsight yields cautionary lessons, however. Satisfaction with the resurgence and confidence in its sustainability run the risks of discounting the vulnerability of the macroeconomic environment and ignoring microeconomic trends

    12  

    This is a recommendation of the Committee on Science, Engineering, and Public Policy in its recent report, Evaluating Federal Research Programs (1999).

    Suggested Citation:"Contents of Report." National Research Council. 1999. Securing America's Industrial Strength. Washington, DC: The National Academies Press. doi: 10.17226/9467.
    ×

    that may seriously undermine performance in the future. In the Board's judgment, four issues that merit attention are 1) the adequacy of measures and statistical data on research and innovation broadly defined; 2) the adequacy of human capital to sustain the resurgence; 3) the implications for research, innovation, and technology diffusion of the continued expansion of intellectual property rights protection; and 4) divergent trends in public and private investment in R&D and infrastructure. Short-term strong performance does not necessarily signify a long-term trend unless supporting institutions and policies are both strengthened and adapted.

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    Committee on Science, Engineering, and Public Policy. (1999). Evaluating Federal Research Programs: Research and the Government Performance Act. Washington, D.C.: National Academy Press.

    Committee on Science, Engineering, and Public Policy. (1999). Observations on the President's Fiscal year 2000 Federal Science and Technology Budget. Washington, D.C.: National Academy Press.

    Committee on Science, Engineering, and Public Policy. (1998). Observations on the President's Fiscal year 1999 Federal Science and Technology Budget. Washington, D.C.: National Academy Press.

    Cooper, R., and S. Merrill, eds. (1997). Industrial Research and Innovation Indicators. Washington, D.C.: National Academy Press.


    Diamond v. Chakrabarty, 447 U.S. 303, 206 U.S.P.Q. 193 (1980).

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    Headley, W. (1998). The Stanford Workshop on Intellectual Property and Industry-Competitive Standards: Rapporteur's report. Unpublished manuscript.

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    ×

    Landau, R. and A. Arora. (1998). The dynamics of long-term growth: Gaining and losing advantage in the chemical industry. In U.S. Industry in 2000: Studies in Competitive Performance. D. Mowery, ed. Washington, D.C.: National Academy Press.

    Landau, R., T. Taylor, and G. Wright. (1996). Mosaic of Economic Growth. Stanford, CA: Stanford University Press.


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    National Science Board. (1988). Science & Engineering Indicators--1998. Washington, D.C.: U.S. Government Printing Office.

    Nadiri, I., and R. Mamuneas. (1997). R&D tax incentives and manufacturing-sector R&D expenditures. In Borderline Case: International Tax Policy, Corporate Research and Development, and Investment, J. Poterba, ed. Washington, D.C.: National Academy Press.


    Taylor, J. (1998). The mosaic of economic growth. In Chemicals and Long-Term Growth: Insights from the Chemical Industry, A. Arora, R. Landau, and N. Rosenberg, eds. New York: John Wiley & Sons.

    The Conference Board. (1998). Computers, Productivity, and Growth: Explaining the Computer Productivity Paradox. Research report 1213-98-RR.


    von Hippel, E. (1987). Cooperation between rivals: informal know-how trading. Research Policy 16:291-302.


    Winston, C. (1998). U.S. industry adjustment to economic deregulation. Journal of Economic Perspectives, 12(3):89-110.


    Yardeni, E. (1998). Best Charts of the Month. http://www.yardeni.com/public/hand.pdf.

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    This volume presents the conclusions of the National Research Council's Board on Science, Technology, and Economic Policy from industry studies published under the title, "U.S. Industry in 2000: Studies in Competitive Performance," and other work on U.S. industrial performance. It reviews patterns of corporate strategy and industry restructuring and considers the role of the national monetary and fiscal policies as well as trade, regulatory, and intellectual property policies. The report presents new statistical evidence of trends in public and private R&D expenditures and outlines a policy agenda for the next decade.

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