APPENDIX A

WORKSHOP AGENDA AND SPEAKERS

JUNE 21, 1995

INTRODUCTORY REMARKS

M. Granger Morgan, Head, Department of Engineering and Public Policy, Carnegie-Mellon University (Study Committee Chair)

SESSION 1

Motor Vehicle Safety Information Needs and Available Data Moderator: Tom Gillespie, Director, Great Lakes Center for Truck and Transit Research, The University of Michigan (committee member)

  1. Overview of available vehicle safety data

    1. Introduction to motor vehicle safety data and NHTSA's safety data bases

      • Lindsay Griffin, Research Psychologist, Texas Transportation Institute (committee member)

    2. Insurance industry safety data

      • Stephen Oesch, General Counsel, Insurance Institute for Highway Safety

  2. Link between safety data and on-road crash experience

    1. NCAP test predictions and frontal crash test results

      • Chuck Kahane, Science Advisor, Plans and Policy, National Highway Traffic Safety Administration

    2. Why doesn't NCAP provide useful consumer information?

      • Ernie Grush, Manager, Accident Statistics and Experiment Design, Ford Motor Company



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OCR for page 143
Shopping for Safety: Providing Consumer Automotive Safety Information APPENDIX A WORKSHOP AGENDA AND SPEAKERS JUNE 21, 1995 INTRODUCTORY REMARKS M. Granger Morgan, Head, Department of Engineering and Public Policy, Carnegie-Mellon University (Study Committee Chair) SESSION 1 Motor Vehicle Safety Information Needs and Available Data Moderator: Tom Gillespie, Director, Great Lakes Center for Truck and Transit Research, The University of Michigan (committee member) Overview of available vehicle safety data Introduction to motor vehicle safety data and NHTSA's safety data bases Lindsay Griffin, Research Psychologist, Texas Transportation Institute (committee member) Insurance industry safety data Stephen Oesch, General Counsel, Insurance Institute for Highway Safety Link between safety data and on-road crash experience NCAP test predictions and frontal crash test results Chuck Kahane, Science Advisor, Plans and Policy, National Highway Traffic Safety Administration Why doesn't NCAP provide useful consumer information? Ernie Grush, Manager, Accident Statistics and Experiment Design, Ford Motor Company

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Shopping for Safety: Providing Consumer Automotive Safety Information New approaches for predicting crashworthiness of new cars Forrest Council, Director, Highway Safety Research Center, University of North Carolina Questions and answers Roundtable discussion Questions: How good are currently available safety data? How could existing data be improved to provide meaningful information to consumers? Are there other data that could be used to produce summary measures of crash performance that are not being collected? Participants George Parker, Vice President, Engineering Affairs, Association of International Automobile Manufacturers Robert White, Assistant Director, Program Evaluation and Methodology Division, General Accounting Office Jack Gillis, Director of Public Affairs, Consumer Federation of America Henry Jasny, Legal Counsel, Advocates for Highway and Auto Safety SESSION 2 Public Perceptions of Highway Safety and Automobile Purchasing Decisions Moderator: Eva Kasten, Executive Vice President, The Advertising Council, Inc., Washington, D.C. What do we know about the role of information generally, and safety in particular, in consumer car purchase and product use decisions? Results of NHTSA focus groups and town meetings Jim Hackney, Director, Office of Market Incentives, National Highway Traffic Safety Administration Car manufacturers buying surveys Vann Wilber, Director, Safety and International Technical Affairs, American Automobile Manufacturers Association

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Shopping for Safety: Providing Consumer Automotive Safety Information George Parker, Vice President, Engineering Affairs, Association of International Automobile Manufacturers Consumer safety information—a dealer's perspective Bob Suddith, Dealer Operator and President, Hoffman Auto Park Questions and answers Effects of consumer information/public education on purchase decisions and product use Effectiveness of public advertising communications Theodore Dunn, Technical Consulting Director, Advertising Research Foundation To label or not to label? Terry Van Houten, General Engineer, Division of Human Factors, U.S. Consumer Product Safety Commission Effects of energy labels on consumer awareness and use in the purchase of major appliances Thomas J. Maronick, Head, Office of Impact Evaluation, Federal Trade Commission Roundtable discussion Question: What more do we need to know about buyer automobile purchasing decisions and the role of safety in those decisions? Participants Robert Knoll, Testing Director, Auto Test Division, Consumers Union of United States, Inc. David Van Sickle, Director of Automotive Engineering, American Automobile Association Diane Steed, President, Coalition for Vehicle Choice SESSION 3 Panel Discussion: Future Directions Moderator: R. David Pittle, Vice President, Technical Director, Consumers Union of United States, Inc. (committee member) Questions What kinds of safety information do consumers need to know to distinguish a more safe car from a less safe car?

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Shopping for Safety: Providing Consumer Automotive Safety Information How can safety information best be delivered to support informed consumer decision making? Should considerations of safety be made more prominent in the purchase decision process, and, if so, how can this be accomplished? Participants Leonard Evans, Principal Research Scientist, General Motors Research and Development Center Philip Haseltine, President, American Coalition for Traffic Safety Clarence Ditlow, Director, Center for Auto Safety Paul Bloom, Professor of Marketing, Kenan-Flagler Business School, University of North Carolina CONCLUDING REMARKS M. Granger Morgan