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APPENDIX A Workshop on Health, Communications, and Behavior IOM Committee on Health and Behavior: Research, Practice and Policy January 6, 1999 8:30 a.m. - 1:15 p.m. Arnold and Mabel Beckman Center, Room 1C 100 Academy Drive, Irvine, CA AGENDA 8:30 a.m. - 8:40 a.m. Welcome and Opening Remarks Edward N. Brandt, Jr., MD, PhD (Committee Chair) Member, Committee on Health and Behavior: Research, Practice and Policy 8:40 a.m. - 8:50 a.m. Introduction to Workshop Robert Kaplan, PhD (Workshop Chair) Member, Committee on Health and Behavior: Research, Practice and Policy 357
358 APPENDIX A 8:50 a.m. - 9:40 a.m. âCommunication of Health Information to the Public: How and When NIH Communicates to the Publicâ Anne Thomas, MS, National Institutes of Health 9:40 a.m.- 9:50 a.m. Discussion 9:50 a.m. - 10:40 a.m. âRisk Perception and Risk Communicationâ Baruch Fischhoff, PhD, Carnegie Mellon University 10:40 a.m - 11:20 a.m. Discussion Lawrence Green, DrPH, (Discussant) University of British Columbia, Canada 11:20 a.m.-11:35 a.m. Break 11:35 a.m -12:15 p.m. âThe Effectiveness of Various Communication Strategies in Promoting Behavior Changeâ John Pierce, PhD, University of California, San Diego 12:15 p.m.-12:55 p.m. âCommercial versus Political Speech: Constitutional Implications for Advertising and Public Health Communicationâ Lawrence Gostin, JD, LLD Member, Committee on Health and Behavior: Research, Practice and Policy 12:55 p.m -1:15 p.m. Discussion Lawrence Green, DrPH, (Discussant)