APPENDIX A
Workshop on Health, Communications, and Behavior

IOM Committee on Health and Behavior:

Research, Practice and Policy

January 6, 1999

8:30 a.m.–1:15 p.m.

Arnold and Mabel Beckman Center, Room 1C

100 Academy Drive, Irvine, CA

AGENDA

8:30 a.m.–8:40 a.m.

Welcome and Opening Remarks

Edward N.Brandt, Jr., MD, PhD (Committee Chair)

Member, Committee on Health and Behavior: Research, Practice and Policy

8:40 a.m.8:50 a.m.

Introduction to Workshop

Robert Kaplan, PhD (Workshop Chair)

Member, Committee on Health and Behavior: Research, Practice and Policy



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OCR for page 357
Health and Behavior: The Interplay of Biological, Behavioral, and Societal Influences APPENDIX A Workshop on Health, Communications, and Behavior IOM Committee on Health and Behavior: Research, Practice and Policy January 6, 1999 8:30 a.m.–1:15 p.m. Arnold and Mabel Beckman Center, Room 1C 100 Academy Drive, Irvine, CA AGENDA 8:30 a.m.–8:40 a.m. Welcome and Opening Remarks Edward N.Brandt, Jr., MD, PhD (Committee Chair) Member, Committee on Health and Behavior: Research, Practice and Policy 8:40 a.m.–8:50 a.m. Introduction to Workshop Robert Kaplan, PhD (Workshop Chair) Member, Committee on Health and Behavior: Research, Practice and Policy

OCR for page 357
Health and Behavior: The Interplay of Biological, Behavioral, and Societal Influences 8:50 a.m.–9:40 a.m. “Communication of Health Information to the Public: How and When NIH Communicates to the Public” Anne Thomas, MS, National Institutes of Health 9:40 a.m.–9:50 a.m. Discussion 9:50 a.m.–10:40 a.m. “Risk Perception and Risk Communication” Baruch Fischhoff, PhD, Carnegie Mellon University 10:40 a.m–11:20 a.m. Discussion Lawrence Green, DrPH, (Discussant) University of British Columbia, Canada 11:20a.m.–11:35a.m. Break 11:35 a.m–12:15 p.m. “The Effectiveness of Various Communication Strategies in Promoting Behavior Change” John Pierce, PhD, University of California, San Diego 12:15 p.m.–12:55 p.m. “Commercial versus Political Speech: Constitutional Implications for Advertising and Public Health Communication” Lawrence Gostin, JD, LLD Member, Committee on Health and Behavior: Research, Practice and Policy 12:55 p.m–1:15 p.m. Discussion Lawrence Green, DrPH, (Discussant)