8:50 a.m.–9:40 a.m.

“Communication of Health Information to the Public: How and When NIH Communicates to the Public”

Anne Thomas, MS, National Institutes of Health

9:40 a.m.–9:50 a.m.

Discussion

9:50 a.m.10:40 a.m.

“Risk Perception and Risk Communication”

Baruch Fischhoff, PhD, Carnegie Mellon University

10:40 a.m–11:20 a.m.

Discussion

Lawrence Green, DrPH, (Discussant)

University of British Columbia, Canada

11:20a.m.–11:35a.m.

Break

11:35 a.m–12:15 p.m.

“The Effectiveness of Various Communication Strategies in Promoting Behavior Change”

John Pierce, PhD, University of California, San Diego

12:15 p.m.–12:55 p.m.

“Commercial versus Political Speech: Constitutional Implications for Advertising and Public Health Communication”

Lawrence Gostin, JD, LLD

Member, Committee on Health and Behavior: Research, Practice and Policy

12:55 p.m–1:15 p.m.

Discussion

Lawrence Green, DrPH, (Discussant)



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