MONDAY | SEPTEMBER 23, 2013
The Sciences of Communication
8:30-8:45 | Welcome Barbara Kline Pope, Executive Director for Communications, The National Academies |
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Moderators: Baruch Fischhoff (Carnegie Mellon University) and Dietram Scheufele (University of Wisconsin–Madison) | ||
8:45-10:00 | Lay Narratives and Epistemologies Doug Medin (Northwestern University) |
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Discussion with Ann Bostrom (University of Washington) and Kevin Dunbar (University of Maryland) | ||
10:00-10:30 | Break | |
10:30-11:45 | Motivated Audiences: Belief and Attitude Formation About Science Topics Susan Fiske (Princeton University) |
Discussion with Craig Fox (University of California, Los Angeles) and Bill Hallman (Rutgers University) | ||
11:45-1:00 | Lunch | |
1:00-2:15 | Communicating Uncertainty Baruch Fischhoff (Carnegie Mellon University) |
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Discussion with David Budescu (Fordham University) and Adam Finkel (University of Pennsylvania) | ||
2:15-3:30 | Social Networks Noshir Contractor (Northwestern University) |
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Discussion with Deb Roy (Massachusetts Institute of Technology and Twitter) and Katherine Milkman (University of Pennsylvania) | ||
3:30-4:00 | Break | |
4:00-5:15 | Science Communication as Political Communication Dietram Scheufele (University of Wisconsin, Madison) |
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Discussion with Kathleen Hall Jamieson (University of Pennsylvania) and Patrick Sturgis (Southampton University) | ||
5:15-5:30 | Wrap-Up/Lessons Learned Baruch Fischhoff (Carnegie Mellon University) |
TUESDAY | SEPTEMBER 24, 2013
Science in a Time of Controversy
8:30-8:45 | Welcome Ralph Cicerone, President, National Academy of Sciences |
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8:45-9:30 | Keynote Address Responding to the Attack on the Best Available Evidence Kathleen Hall Jamieson (University of Pennsylvania) |
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9:30-10:00 | Break |
Moderator: Cara Santa Maria (Pivot TV) | ||
10:00-11:30 | Panel 1 • Individual and Social Perceptions of Science: Three Cases | |
Geoengineering: Public Attitudes, Stakeholder Perspectives, and the Challenge of “Upstream” Engagement Nick Pidgeon (Cardiff University) |
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What Good Is a Guideline That People Can’t Remember?: The Benefits of Extreme Simplicity in Communicating Nutrition Science Rebecca Ratner (University of Maryland) |
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Enhanced Active Choice: A New Method to Change Behavior Punam Keller (Dartmouth College) |
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Discussants: Bill Hallman (Rutgers University) and Rick Borchelt (U.S. Department of Energy) |
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11:30-12:15 | Lessons from Business Davis Masten (Quantified Self) and Peter Zandan (Hill+Knowlton Strategies) |
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12:15-1:30 | Lunch | |
1:30-3:00 | Panel 2 • Influences of Social Networks | |
The Science of Social Media Duncan Watts (Microsoft) |
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Charting Science Chatter Through Social Media Deb Roy (Massachusetts Institute of Technology and Twitter) |
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What Makes Online Content Viral? Katherine Milkman (University of Pennsylvania) |
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Discussants: Noshir Contractor (Northwestern University) and Xeni Jardin (Boing Boing) |
3:00-3:30 | Break | |
3:30-5:00 | Panel 3 • Narratives in Science Communication Science | |
Narratives: Mass Media and Ethical Considerations Michael Dahlstrom (Iowa State University) |
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How Scientists Talk to One Another About Their Science—and What the Public Hears Kevin Dunbar (University of Maryland) |
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Tales Teens Tell: Interactive Media Communications Can Improve Adolescent Health Julie Downs (Carnegie Mellon University) |
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Discussants: Melanie Green (University of North Carolina, Chapel Hill) and Marty Kaplan (University of Southern California) | ||
5:00-5:30 | Science Collaboration: Surging Seas Gabrielle Wong-Parodi (Carnegie Mellon University) and Ben Strauss (Climate Central) |
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5:30-7:00 | Reception, Great Hall |
WEDNESDAY | SEPTEMBER 25, 2013
Creating Collaborations for Communication
8:30-9:00 |
Welcome and Orientation Alan Leshner, CEO, American Association for the Advancement of Science |
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9:00-9:15 | Break and move to workshop locations | |
9:15-12:15 | Concurrent workshops | |
Climate Change Workshop | ||
Science Content Expert: Ralph Cicerone (National Academy of Sciences) |
Communication Researchers: Tony Leiserowitz (Yale University) and Nick Pidgeon (Cardiff University) Communication Practitioner: Joe Witte (NBC, retired) Facilitator: Lynn Litow Flayhart |
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Evolution Workshop | ||
Science Content Expert: Eugenie Scott (National Center for Science Education) Communication Researchers: Robert Pennock (Michigan State University) and Ed Maibach (George Mason University) Communication Practitioner: Dan Vergano (National Geographic) Facilitator: William Courville |
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Obesity/Nutrition Workshop | ||
Science Content Expert: David Allison (University of Alabama at Birmingham) Communication Researchers: Julie Downs (Carnegie Mellon University) and Brian Wansink (Cornell University) Communication Practitioner: Kathleen Zelman (WebMD) Facilitator: Ellen Harvey |
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Nanotechnology Workshop | ||
Science Content Expert: Paul Weiss (University of California, Los Angeles) Communication Researchers: Elizabeth Corley (Arizona State University) and Dietram Scheufele (University of Wisconsin, Madison) Communication Practitioner: Julia Moore (Woodrow Wilson International Center for Scholars) Facilitator: Richard Tanenbaum |
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12:15-1:30 | Lunch | |
1:30-3:30 | Continuation of concurrent workshops | |
3:30-4:00 | Break and return to auditorium |