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CLIMATE COMMUNICATIONS INITIATIVE Strategic Plan January 2019 Prepared for the National Academies of Sciences, Engineering, and Medicine by the Advisory Committee for the Climate Communications Initiative
Advisory Committee for the Climate Communications Initiative Committee Membership David W. Titley (Chair), The Pennsylvania State University, University Park Dominique Brossard, University of WisconsinâMadison Robert D. Bullard, Texas Southern University, Houston Caitlin Choate, Airbnb, San Francisco, CA Mariette DiChristina, Scientific American; Nature Research Group, New York, NY David Goldston, Massachusetts Institute of Technology, Arlington, VA William K. Hallman, Rutgers, The State University of New Jersey, New Brunswick David D. Herring, National Oceanic and Atmospheric Administration, Silver Spring, MD Matthew Krehbiel, Achieve, Inc., Washington, DC Maureen Lichtveld (NAM), Tulane University, New Orleans, LA David May*, AIG, New York, NY Sabrina McCormick, The George Washington University, Washington, DC Tancred Miller, North Carolina Division of Coastal Management, Morehead City Philip Mote, Oregon State University, Corvallis Anton Oenning, Future Shape, LLC, San Francisco, CA Michael P. Ramage (NAE), ExxonMobil Research and Engineering Company (Retired), Moorestown, NJ Louis (Lou) Schick, NewWorld Capital Group, LLC, Delmar, NY Susan Tierney, Analysis Group, Aurora, CO Staff Amanda Purcell, Program Officer, Board on Atmospheric Sciences and Climate (BASC) Holly Rhodes, Program Officer, Division of Behavioral and Social Sciences and Education Amanda Staudt, Board Director, BASC Michael Hudson, Senior Program Assistant, BASC Rob Greenway, Program Associate, BASC Shelly-Ann Freeland, Financial Associate, BASC Leyla Balimtas, Communications Associate, Division on Earth and Life Studies * Starting January 2, 2019, David May became Chief Communications Officer for the National Academies and is no longer with AIG. i
Acknowledgments We are incredibly grateful to a large number of staffâin particular, the Climate Communications Initiative brain trustâthat provided input and advice to the Advisory Committee in development of this strategic plan: Riya Anandwala, ONPI Alina Baciu, HMD/Board on Public Health Michael Banker, GRP/Communications Franklin Carrero-Martinez, PGA/Science and Technology for Sustainability Laura DeFeo, DELS/Executive Office Elizabeth Eide, DELS/Board on Earth Sciences and Resources & Water Science and Technology Board John Holmes, DEPS/Board on Energy and Environmental Systems Nancy Huddleston, DELS/Communications Geoff Hunt, LabX Julie Ische, Office of Development Bill Kearney, ONPI Chris King, Office of Congressional and Government Affairs Jay Labov, DBASSE and DELS/Teacher Advisory Council Lisa Marflak, TRB/Communications Steve Mautner, Office of Communications Ann Merchant, Office of Communications Michael Murphy, Office of Development Alison Purvis, Office of Development Susan Roberts, DELS/Ocean Studies Board Heidi Schweingruber, DBASSE/Board on Science Education Amanda Staudt, DELS/Board on Atmospheric Sciences and Climate & Polar Research Board Vaughan Turekian, PGA/Executive Office Toby Warden, DBASSE/Board on Environmental Change and Society & Board on Human-System Integration Melissa Welch-Ross, DBASSE/Executive Office DBASSE = Division of Behavioral and Social Sciences and Education; DELS = Division on Earth and Life Studies; DEPS = Division on Engineering and Physical Sciences; GRP = Gulf Research Program; HMD = Health and Medicine Division; ONPI = Office of News and Public Information; PGA = Policy and Global Affairs; TRB = Transportation Research Board Additionally, the Advisory Committee and staff team are indebted to a number of individuals who agreed to read the draft plan and provide their feedback before the plan was made publicly available: Richard Alley (NAS), Evan Pugh University Professor of Geosciences, The Pennsylvania State University Brian Baird, Former Representative (D-WA) Ann Bartuska, Vice President for Land, Water, and Nature, Resources for the Future Peter Frumhoff, Director of Science and Policy and Chief Climate Scientist, Union of Concerned Scientists Won Ha, Vice President for Strategic Communications, Energy Foundation Katharine Hayhoe, Professor and Director of the Climate Science Center, Texas Tech University ii
Kathy Jacobs, Director, Center for Climate Adaptation Science and Solutions, University of Arizona Tony Leiserowitz, Director, Yale Program on Climate Change Communication Terry Maple, Smithgall-Watts Professor Emeritus, Georgia Institute of Technology Lexi Shultz, Vice President of Public Affairs, American Geophysical Union Robyn Wilson, Associate Professor of Risk Analysis and Decision Science, The Ohio State University iii
Contents Introduction .................................................................................................................................................. 1 Background and Context............................................................................................................................... 1 ï· The Role of the National Academies in Communicating Climate-Related Information .................. 2 ï· Development of the Strategic Plan .................................................................................................. 3 The Strategic Plan for the Climate Communications Initiativeâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦.4 ï· Vision................................................................................................................................................ 4 ï· Potential Audiences and Stakeholders ............................................................................................ 4 ï· The CCI Priorities .............................................................................................................................. 6 o Priority 1: Understanding Audiences .................................................................................. 7 ï§ The Communications Learning Cycle ..................................................................... 7 ï§ Approaches to Understanding Audiences ............................................................. 8 ï§ Institutionalizing Understanding Audiences ........................................................ 10 o Priority 2: User-Centric, Climate-Related Content ........................................................... 11 ï§ User-Centric Climate Content Inventory ............................................................. 13 ï· Categorizing Content Based on Use........................................................ 13 ï· Other Categorizations and Elements for an Accessible Inventory ......... 14 ï· Initiating Inventory Development........................................................... 15 ï· Evaluating the Inventory......................................................................... 15 ï§ A Digital-First Climate Portal and More Accessible Products .............................. 16 ï§ Ability to Respond Quickly ................................................................................... 18 ï· Deciding When to Respond .................................................................... 19 ï· Framework for Making Decisions About Responding ............................ 19 ï· Who and How ......................................................................................... 21 ï· The Shape of Quick Responses ............................................................... 21 ï· Evaluating the Quick-Response Capability ............................................. 22 ï· Individuals as Ambassadors for the National Academies Climate-Related Work ....................................................................................................... 22 o Priority 3: Collaborations with Other Organizations ........................................................ 23 ï§ Goals of Collaborations ........................................................................................ 24 ï§ Types of Collaborations to Consider .................................................................... 24 ï§ Selecting Collaborators ........................................................................................ 25 ï§ Framework for Making Decisions About Collaborations ..................................... 26 o Priority 4: Sustaining the CCI ............................................................................................ 26 ï§ Coordination and Communication ...................................................................... 27 ï§ Conducting Future Work...................................................................................... 28 ï· Institutional Learning and Evaluation ............................................................................................ 28 Appendix: Climate Communications Initiative Advisory Committee Biosketches ..................................... 30 iv