Barbara Kline Pope Vita/Resume

Barbara Kline Pope bkline AT nas . edu Barbara Kline Pope is Executive Director for Communications for The National Academies, and Executive Director of The National Academies Press (NAP), publisher for the National Academies (National Academy of Sciences, National Academy of Engineering, Institute of Medicine, National Research Council). Prior to her current position, Barbara Kline Pope was NAP's Marketing Director for 12 years, and has been using the Web as a dissemination, outreach, and marketing tool since its inception. As a frequent speaker at publishing venues, as the primary author of the groundbreaking study on the effect of free PDF on publishing revenues, undertaken at the National Academies Press in 2002, and as a key proponent of targeted open access to increase dissemination, Barbara Kline Pope has helped shape online publishing for more than a decade. Recently, Barbara led the development of programs to enhance the public's engagement in and appreciation of science. These programs include The Science & Entertainment Exchange, The Science Ambassadors Program, and the Top Ten Topics activity. In addition, she is responsible for engaging non-traditional audiences in the work of the National Academies. Barbara Kline Pope holds a M.S. (1990) in textile marketing from the University of Maryland and a B.S. (1981) from Indiana University of Pennsylvania. Barbara Kline Pope's Recent Awards, Publications, and Presentations: Winner of the INFORMS Society for Marketing Science Practice Prize: The Practice and Impact of Marketing Science, October 2007, co-presenter/author with P.K. Kannan, "Pricing Digital Content Product Lines: A Model and Application for the National Academies Press." Kannan, P.K., Barbara Kline Pope, and Sanjay Jain (2009), "Pricing Digital Content Product Lines: A Model and Application for the National Academies Press [2.4 MB PDF]," Marketing Science, July-August 2009 Vol. 28, no. 4, pp. 620-636. University of Maryland/R.H. Smith School of Business/MBA Program/E-Service: January 2009, guest lecturer, "Publishing for Impact: Running a Business within a Mission-Driven Organization." University of Maryland/R.H. Smith School of Business/MBA Program/Marketing Management: January 2009, guest lecturer, "Marketing Research at the National Academies Press." European Marketing Academy Conference (EMAC), Special Session: Award-Winning Papers in Marketing, May 2008, presenter, "Pricing Digital Content Product Lines: A Model and Application for the National Academies Press." "Communicating Science: Because Science Matters," Science 1 June 2007, Vol. 316, no. 5829, p. 1286. The George Washington University College of Professional Studies Summer Publishing Institute for Professionals--Agile publishing strategies: Transforming Traditional Publishing, June 2007, speaker, "The Experience of the National Academies Press." The World Bank: June 2007, plenary session speaker, "Publishing for Impact: Breaking Boundaries: POD and Internet Distribution-The Experience of the National Academies Press." An Evaluation Study of the National Academies Press's E-Publishing Initiatives: Final Report, January 2003 Will They Pay? Measuring Consumer Demand and Price Preferences for Electronic Delivery of Books, Seybold NY, Design-Build-Communicate 2002 National Academies Press: A Case Study The Journal of Electronic Publishing, June, 1999 Volume 4, Issue 4