Publishing 2012
Current and Future Publishing Issues
Washington Book Publishers
Michael Jensen
April 2007



<-- previous
overview
NEXT --> 


Phase I continued: Audience attitudes:


  • Content is scarce, valued, and of presumed quality
  • Books, magazines, newspapers are still the gold standards.
  • Paper version is "real thing"
  • Content is still considered a "thing": container = content
  • Universities had networks early, and had libraries with increasing budgets for "e-stuff"




<-- previous
overview
NEXT --> 
Phase I continued: Internet access
Phase I continued: Publishing Successes