Publishing 2012 Current and Future Publishing Issues Washington Book Publishers

Michael Jensen April 2007

<-- previous	overview	NEXT -->

Taking Advantage of Web 2.0: Discoverability Google is biggest example of "collective intelligence" PageRank: short explanation Search Engine Optimization Our content can be "destinations" for collective intelligence (if it's made available) Entice your customers to have a relationship with you Respect your customers in return

<-- previous	overview	NEXT -->
Most of "Web 2.0" is alien to existing publishing culture		Fighting Invisibility: Search Engine Optimization