Publishing 2012 Current and Future Publishing Issues Washington Book Publishers

Michael Jensen April 2007

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Fighting Invisibility: Search Engine Optimization Linked key terms, actively used Substantive content, highly internally linked Ensure others link to you Ensure all website images have "meaningful alt tags" Encourage participation by others (email this, digg/del.icio.us/etc.)

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Taking Advantage of Web 2.0: Discoverability		Publishing 2012: the near future