Publishing 2012
Current and Future Publishing Issues
Washington Book Publishers
Michael Jensen
April 2007



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Publishing 2012: the near future


  • Universal broadband, even in rural areas
  • Always-on, all the time
  • Cellphone/E-Ink/handheld readers much cheaper
  • Print On Demand + traditional print
  • Podcast/videocast/samplers habitual
  • "Information" cheap/free, some "knowledge" still purchased
  • Online audience participation presumed



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Fighting Invisibility: Search Engine Optimization
Publishing 2012, Continued