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Strengths, Weaknesses, Opportunities, Threats (SWOT)
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What Strengths can be amplified?
- Content that is best in print, but promotable digitally?
- Content that is appealing for a particular audience?
- Content that is worth paying for?
- Content you can sell to aggregators?
- Content you can use to entice, for other purposes?
- Content in multiple "containers"?
- Partnerships with other publishers and entities?
- Understanding of marketplace and intermediators?
- Understanding of audience expectations?
- Understanding of author expectations?
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