Publishing 2012 Current and Future Publishing Issues Washington Book Publishers

Michael Jensen April 2007

<-- previous	overview	NEXT -->

SWOT: Weaknesses What Weaknesses need adjusting? Preconceptions about what a "book" is? Understanding of "online culture"? In-house technical skills? Rich metadata for providing to partners? Investment in training/education of staff? Emphasis on reference/"information" publishing? Contacts in outsourcing businesses?

<-- previous	overview	NEXT -->
Strengths, Weaknesses, Opportunities, Threats (SWOT)		SWOT: Opportunities