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SWOT: Opportunities
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What Opportunities are arising?
- Huge potential new audiences/markets via Google, Yahoo, etc.
- Potential library markets for aggregated content
- New companies/technologies are making it easier to digitize and e-publish
- Amazon and other digital marketplaces enable additional revenue
- Consortial arrangements (publisher cooperation) on topic-specific
aggregations
- Remote print-on-demand reduces shipping costs, local
print-on-demand decreases warehousing (but still higher unit cost)
- Possible to "test market" with POD
- First-to-market collections of historical/social sciences resources
for university library market, via partnerships
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