Publishing 2012 Current and Future Publishing Issues Washington Book Publishers

Michael Jensen April 2007

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E-publishing Skill Sets, continued Technology implementation can be outsourced, but understanding cannot Broadly engaged in information space Find and mine new niches Find and mine micromarkets for your content Find and monetize licensing opportunities Be willing to take risks with openness, the hardest thing for any publisher to do.

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Changing E-publishing Skill Requirements		Conclusion: Required Conceptual Shifts: