The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.
Table of Contents
|2 The Science of Health Communication: Guiding Principles for Population Health Campaigns||5-10|
|3 The News Media as a Catalyst for Action||11-22|
|4 Effective Use of Digital Media to Advance Population Health Goals||23-32|
|5 Effective Messaging Strategies: A Review of the Evidence||33-44|
|6 The Power of Television and Film||45-58|
|7 Final Comments||59-66|
|Appendix A: References||67-68|
|Appendix B: Workshop Agenda||69-72|
|Appendix C: Biographical Sketches of Workshop Speakers||73-82|
The National Academies Press and the Transportation Research Board have partnered with Copyright Clearance Center to offer a variety of options for reusing our content. You may request permission to:
For most Academic and Educational uses no royalties will be charged although you are required to obtain a license and comply with the license terms and conditions.
For information on how to request permission to translate our work and for any other rights related query please click here.
For questions about using the Copyright.com service, please contact:
Copyright Clearance Center
22 Rosewood Drive
Danvers, MA 01923
Tel (toll free): 855/239-3415 (select option 1)
Loading stats for Communicating to Advance the Public's Health: Workshop Summary...