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Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? Workshop in Brief

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Food Literacy

How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? Workshop in Brief (2015)
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Description

On September 3-4, 2015, the Institute of Medicine Food and Nutrition Board convened a workshop to discuss how communications and marketing impact consumer knowledge, skills, and behavior around food nutrition, and healthy eating. The workshop goals developed by the planning committee were to: (1) describe the current state of the science concerning the role that consumer education, health communications and marketing, and other forms of communication play in affecting consumer knowledge with respect to food safety, nutrition, and other health matters; (2) explore how scientific information is communicated, including the credibility of the source and of the communicator, and the clarity and usability of information; and (3) explore the current state of the science concerning how food literacy can be strengthened through communications tools and strategies. This report highlights key points made by individual speakers and summarizes the workshop presentations and discussions.

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Suggested Citation

National Academies of Sciences, Engineering, and Medicine. 2015. Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? Workshop in Brief. Washington, DC: The National Academies Press. https://doi.org/10.17226/21863.

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Publication Info

6 pages | 8.5 x 11
DOI: https://doi.org/10.17226/21863
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