VIEW LARGER COVER
TRB’s second Strategic Highway Research Program (SHRP 2) Capacity Project C37 has released the final report: Rebranding TCAPP to PlanWorks. TCAPP, which stands for Transportation for Communities—Advancing Projects through Partnerships, is a web portal designed to support collaborative decision making in the transportation planning and project development process. In late 2012, with the research and development phase of TCAPP substantially completed, it was determined that the name TCAPP should be rebranded. The report reviews market research associated with rebranding and presents the research team’s conclusions about rebranding. The report contains seven appendices that provide additional marketing information developed as a part of this project.
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