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TRB’s National Cooperative Highway Research Program Report 742: Communicating the Value of Preservation: A Playbook presents guidance for communicating the value of highway system maintenance and preservation.

The report includes numerous examples and models that transportation agency staff members can use to present to agency leadership, elected officials, and the public to make the case for allocating budgetary and other resources to preserve and maintain the public’s investment in highway infrastructure.

TR News 292: May-June 2014 includes an article about the report.

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Suggested Citation

National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. https://doi.org/10.17226/22666.

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Publication Info

187 pages |  8.5 x 11 |  DOI: https://doi.org/10.17226/22666
Chapters skim
Front Matter i-vii
Chapter 1. Playbook Welcome 1-17
Chapter 2. Building Blocks for Effective Communications 18-18
Chapter 3. Audience Identification 19-28
Chapter 4. Message Design 29-40
Chapter 5. Message Delivery 41-53
Chapter 6. Market Research 54-59
Chapter 7. Go Create a Campaign! 60-60
Appendix A. Example Materials Developed for the Project 61-119
Appendix B. Additional Industry Examples 120-152
Appendix C. Supplemental Playbook Material 153-169
Appendix D. Additional Project Research 170-188

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