Transit Advertising Sales Agreements

National Academies of Sciences, Engineering, and Medicine

doi:10.17226/23381

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Transit Advertising Sales Agreements

(2004)

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TRB’s Transit Cooperative Research Program (TCRP) Synthesis 51: Transit Advertising Sales Agreements documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.

Contributor(s): National Academies of Sciences, Engineering, and Medicine; Transportation Research Board; Transit Cooperative Research Program

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Suggested Citation

National Academies of Sciences, Engineering, and Medicine. 2004. Transit Advertising Sales Agreements. Washington, DC: The National Academies Press. https://doi.org/10.17226/23381.

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Publication Info

99 pages | 8.5 x 11 | DOI: https://doi.org/10.17226/23381

Chapters		skim
TCRP SYNTHESIS 51 - TRANSIT ADVERTISING SALES AGREEMENTS	1-1
TRANSPORTATION RESEARCH BOARD EXECUTIVE COMMITTEE 2004	2-2
TCRP SYNTHESIS 51 - TITLE PAGE	3-4
THE NATIONAL ACADEMIES	5-5
PREFACE	6-6
CONTENTS	7-8
ACKNOWLEDGMENTS	9-9
SUMMARY	10-11
CHAPTER ONE - INTRODUCTION	12-13
CHAPTER TWO - CURRENT PRACTICES IN TRANSIT ADVERTISING	14-23
CHAPTER THREE - MARKET FOR TRANSIT ADVERTISING	24-26
CHAPTER FOUR - ADVERTISING RATES AND REVENUES	27-33
CHAPTER FIVE - CONTRACTING ISSUES	34-38
CHAPTER SIX - ADVERTISING ACCEPTANCE POLICIES	39-41
CHAPTER SEVEN - CASE STUDIES IN NONTRADITIONAL FORMS OF TRANSIT ADVERTISING	42-47
CHAPTER EIGHT - CONCLUSIONS	48-50
REFERENCES	51-51
BIBLIOGRAPHY	52-52
APPENDIX A - SURVEY QUESTIONNAIRE	53-58
APPENDIX B - SURVEY RESPONDENTS	59-60
APPENDIX C - SAMPLE REQUESTS FOR PROPOSALS	61-84
APPENDIX D - SAMPLE ADVERTISING PLACEMENT REPORTS	85-88
APPENDIX E - SAMPLE ADVERTISING ACCEPTANCE POLICIES	89-108
STANDARD ABBREVIATIONS	109-109

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