VIEW LARGER COVER
TRB's Transit Cooperative Research Program (TCRP) Research Report 201: Understanding Changes in Demographics, Preferences, and Markets for Public Transportation explores how changes in demographics, traveler preferences, and markets for public transportation affect transit ridership in the present and the future. The report explores how an individual’s demographics affect their long-term values, their current attitudes, and the type of neighborhood they choose to live in. Each of these factors also affects their likelihood to ride transit.
Accompanying the report are seven technical appendices:
- Technical Appendix 1: Literature Review and Project Bibliography
- Technical Appendix 2: Demographics in Support of Chapter 2
- Technical Appendix 3: Geography and Neighborhood Type in Support of Chapter 3
- Technical Appendix 4: Survey and Market Segmentation in Support of Chapter 4
- Technical Appendix 5: Analysis of Preference in Support of Chapter 5
- Technical Appendix 6: Integrated Behavioral Modeling in Support of Chapter 6
- Technical Appendix 7: Information and Communications Technology in Support of Chapter 7
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