Transit-priority projects seek to improve transit service quality and mobility and to increase transit ridership.
The TRB Transit Cooperative Research Program's TCRP Research Report 208: Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit presents and analyzes the communication approaches used by cities and transit agencies in the delivery of transit-priority projects and the factors that make certain approaches more or less effective.
Some of the findings include: identify key stakeholders early in the project planning process, develop a coordinated strategic communications plan that targets stakeholder groups, and commit to strategic communications throughout a project life-cycle.
Table of Contents
|Section 1 - Overview||1-3|
|Section 2 - Research Approach||4-5|
|Section 3 - Strategic Communications Toolkit||6-20|
|Section 4 - Case Studies||21-34|
|Section 5 - Survey Approach and Results||35-43|
|Section 6 - Conclusion||44-44|
|Appendix A - Transit Agency/City Contact List||45-46|
|Appendix B - Transit Agency Survey||47-54|
|Appendix C - Interview Instrument||55-62|
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