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Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit

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Description

Transit-priority projects seek to improve transit service quality and mobility and to increase transit ridership.

The TRB Transit Cooperative Research Program's TCRP Research Report 208: Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit presents and analyzes the communication approaches used by cities and transit agencies in the delivery of transit-priority projects and the factors that make certain approaches more or less effective.

Some of the findings include: identify key stakeholders early in the project planning process, develop a coordinated strategic communications plan that targets stakeholder groups, and commit to strategic communications throughout a project life-cycle.

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Suggested Citation

National Academies of Sciences, Engineering, and Medicine. 2019. Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit. Washington, DC: The National Academies Press. https://doi.org/10.17226/25506.

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Publication Info

72 pages | 8.5 x 11
DOI: https://doi.org/10.17226/25506
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