A high percentage of transit agencies believe social media is important for increasing ridership, improving customer satisfaction, and improving agency image.
The TRB Transit Cooperative Research Program's TCRP Synthesis 156: Uses of Social Media in Public Transportation updates 2012's TCRP Synthesis 99: Uses of Social Media in Public Transportation and again explores the use of social media among transit agencies. It documents innovative and effective practices in the United States and Canada.
National Academies of Sciences, Engineering, and Medicine. 2022. Uses of Social Media in Public Transportation. Washington, DC: The National Academies Press. https://doi.org/10.17226/26451.
Chapters | skim | |
---|---|---|
Front Matter | i-viii | |
Summary | 1-3 | |
Chapter 1 - Introduction | 4-7 | |
Chapter 2 - Literature Review | 8-17 | |
Chapter 3 - Survey | 18-25 | |
Chapter 4 - Case Examples | 26-43 | |
Chapter 5 - Conclusions | 44-47 | |
Glossary of Terms | 48-50 | |
References | 51-53 | |
Abbreviations and Acronyms | 54-54 | |
Appendix A - Participating Agencies | 55-58 | |
Appendix B - Survey Questionnaire | 59-71 | |
Appendix C - Survey Results | 72-107 | |
Appendix D - Social Media Metrics of the Case Examples | 108-112 |
The Chapter Skim search tool presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter. You may select key terms to highlight them within pages of each chapter.