A high percentage of transit agencies believe social media is important for increasing ridership, improving customer satisfaction, and improving agency image.
The TRB Transit Cooperative Research Program's TCRP Synthesis 156: Uses of Social Media in Public Transportation updates 2012's TCRP Synthesis 99: Uses of Social Media in Public Transportation and again explores the use of social media among transit agencies. It documents innovative and effective practices in the United States and Canada.
Table of Contents
|Chapter 1 - Introduction||4-7|
|Chapter 2 - Literature Review||8-17|
|Chapter 3 - Survey||18-25|
|Chapter 4 - Case Examples||26-43|
|Chapter 5 - Conclusions||44-47|
|Glossary of Terms||48-50|
|Abbreviations and Acronyms||54-54|
|Appendix A - Participating Agencies||55-58|
|Appendix B - Survey Questionnaire||59-71|
|Appendix C - Survey Results||72-107|
|Appendix D - Social Media Metrics of the Case Examples||108-112|
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