@BOOK{NAP25506, author = "Transportation Research Board and National Academies of Sciences, Engineering, and Medicine", editor = "Christopher Forinash", title = "Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit", doi = "10.17226/25506", abstract = "Transit-priority projects seek to improve transit service quality and mobility and to increase transit ridership.The TRB Transit Cooperative Research Program's TCRP Research Report 208: Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit presents and analyzes the communication approaches used by cities and transit agencies in the delivery of transit-priority projects and the factors that make certain approaches more or less effective.Some of the findings include: identify key stakeholders early in the project planning process, develop a coordinated strategic communications plan that targets stakeholder groups, and commit to strategic communications throughout a project life-cycle.", url = "https://nap.nationalacademies.org/catalog/25506/strategic-communications-to-improve-support-for-transit-priority-projects-report-and-toolkit", year = 2019, publisher = "The National Academies Press", address = "Washington, DC" }