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Suggested Citation:"Appendix C: Biographies." National Research Council. 2011. Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13106.




Mark J. Cardillo is the executive director of the Camille and Henry Dreyfus Foundation. Dr. Cardillo received his bachelor of science degree from Stevens Institute of Technology in 1964 and his Ph.D. degree in chemistry from Cornell University in 1970. He was a research associate at Brown University, a CNR Research Scientist at the University of Genoa, and a PRF research fellow in the Mechanical Engineering Department at the Massachusetts Institute of Technology. In 1975, Dr. Cardillo joined Bell Laboratories as a member of the technical staff in the Surface Physics Department. He was appointed head of the Chemical Physics Research Department in 1981 and subsequently named head of the Photonics Materials Research Department. Most recently, he held the position of director of Broad Band Access Research. Dr. Cardillo is a fellow of the American Physical Society. He has been the Phillips lecturer at Haverford College and a Langmuir lecturer of the American Chemical Society (ACS). He received the Medard Welch Award of the American Vacuum Society in 1987, the Innovations in Real Materials Award in 1998, and the Pel Associates Award in Applied Polymer Chemistry in 2000.

William F. Carroll is vice president of chlorovinyl issues at Occidental Chemical Corporation in Dallas, Texas, and an adjunct industrial professor of chemistry at Indiana University. He served as ACS president in 2005 and as a member of the ACS Board of Directors from 2004 to 2006. He is the former chair of the International Activities Committee at ACS. He earned a B.A. from DePauw, an M.S. from Tulane University (1975), and a Ph.D. from Indiana University (1978). Carroll has been an ACS member since 1974 and has served on a number of committees. He holds memberships in the Society of Plastics Engineers; American Association for the Advancement of Science; National Organization for the Professional Advancement of Black Chemists and Chemical Engineers; and National Fire Protection Association; he was the recipient of the Vinyl Institute Roy T. Gottesman Leadership Award in 2000.

Michael E. Rogers is the director of the Division of Pharmacology, Physiology, and Biological Chemistry at the National Institute of General Medical Sciences (NIGMS). He received a B.S. from Berry College and a Ph.D. in medicinal chemistry from the University of Mississippi. Dr. Rogers’ research interests are in pharmacology and medicinal chemistry.

James M. Solyst is principal consultant with ENVIRON; he has more than 25 years of experience advising businesses and policy leaders on the application of science in decision making and communicating science to key audiences, including regulatory and legislative bodies. His knowledge of risk analysis and management and communication, combined with experience in national, state, and international regulatory processes, allows him to provide services at a strategic level to industry and government executives. Mr. Solyst is experienced in product stewardship, global chemical management, emergency response, and corporate responsibility. He has assisted U.S. governors with initiatives and incidents through the National Governors’ Association and chemical companies responding to emerging science through the American Chemistry Council. He also has experience working on international initiatives including REACH and the United Nations Environment Programme’s (UNEP’s) Strategic Approach to International Chemicals Management (SAICM) and harmonization of global product stewardship programs. Mr. Solyst is a member of the ACS Committee on Environmental Improvement and an external affiliate of the Johns Hopkins School of Public Health, Risk Sciences

Suggested Citation:"Appendix C: Biographies." National Research Council. 2011. Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13106.

and Public Policy Institute. He received his M.S. in city and regional planning from Ohio State University and his B.A. from the University of Maryland.


Ivan Amato has been writing, editing, and otherwise engaged in acts of communication about the great and ongoing story of science and technology since the mid-1980s. He has been one of the proud and few science communicators who has specialized in chemistry. He has worked primarily in print media, but also has dabbled in radio and TV. Amato has worked on magazine staffs (Science News, Science, and Chemical & Engineering News), as a writer, editor, or both. For much of his career, he has worked independently as a freelancer, placing stories in newspapers and magazines, among them the Washington Post, Baltimore Sun, International Herald Tribune, Time, Science, Fortune, U.S. News and World Report, Scientific American, Technology Review, and Discover. He has done some government work too, the last instance with the President’s Council of Advisors on Science and Technology. He has written several books, including Stuff: The Materials the World Is Made, a 1997 New York Times Notable Book; Pushing the Horizon, an institutional history of the Naval Research Laboratory; and Super Vision: A New View of Nature, a celebration of science imagery. He has received several awards for his writing, including the Grady-Stack award administered by the American Chemical Society and the Foresight Prize for writing on nanotechnology. Two of his articles have been listed in the Best American Science and Nature Writing book series. Most recently, Amato joined the Pew Charitable Trusts in its many-faceted approach to further the public good. For his particular part, he is using his skill set in communications to leverage the work of the Pew Health Group to be as consequential as possible. He lives with his wife, children’s book writer Mary Amato, and his two teenage sons.

Jeannette Elizabeth Brown is a former faculty associate in the Department of Pre-College Programs at the New Jersey Institute of Technology (NJIT). She held the title of New Jersey Statewide Systemic Initiative (NJSSI) regional director having served as the NJIT NJSSI coordinator previously. In this position she designed, developed, and coordinated the NJIT NJSSI K-8 Professional Development Program. Ms. Brown is a fellow (Cohort 3) of the WestEd National Academy for Science and Mathematics Leadership. She is the Chemical Heritage Foundation 2004 Société fellow.

Brown previously held the position of research chemist and worked at Merck & Co. Inc. for 25 years in that capacity. She synthesized new compounds for testing as potential new drug candidates for human and animal health. She suggested new targets for development. At Merck she became coauthor of 15 publications and 5 patents, and she has one patent in her name alone. She earned a Management Award for her work with the Merck Black University Liaison Committee in which she worked with Grambling University to try to improve the chemistry department. Brown started her industrial career at CIBA Pharmaceutical Co. as a junior chemist and worked there for 11 years. She has a research M.S. degree from the University of Minnesota and a B.S. degree in chemistry from Hunter College. She was elected to the Hunter College Hall of Fame for her work as a mentor for young students.

Catherine Conrad is an associate professor and chair of the Department of Geography at Saint Mary’s University in Halifax, Nova Scotia, and the founder and research coordinator of the Community-Based Environmental Monitoring Network ( She has both local and international experience in community-based research (internationally through Canadian International Development Agency projects in Cuba, Ghana, The Gambia, and Vietnam), as well as numerous projects within Canada. Her research spans both science and social science, primarily with the engagement of communities and environmental organizations in the collection of citizen science and community mapping. This involves the collection of information on terrestrial, marine, and freshwater ecosystems, but it is driven from the needs of community organizations. More recently she has initiated a new research project involving perceptions of climate change in sub-Saharan Africa.

Kirsten Ellenbogen is senior director of lifelong learning at the Science Museum of Minnesota (SMM). In this position, Dr. Ellenbogen oversees evaluation and research, adult programs, family and youth programs, school outreach, and field trips. As a Noyce Leadership fellow (2010-2011), she is leading SMM’s efforts to identify the needs of policy makers and create appropriate protocols for using the museum’s resources to help policy makers better use scientific evidence to inform their decisions. She is also president of the Visitor Studies Association, an international network of professionals committed to understanding and enhancing visitor experience in informal learning settings through research, evaluation, and dialogue.

Dr. Ellenbogen started working in science centers in 1987, and she has been a demonstrator, hall interpreter, exhibit developer, evaluator, and researcher in U.S. and U.K. museums. Her leadership activities include service to the field as a founding officer of the Informal Learning Environments Research SIG-American Education Research Association, senior chair of the Informal Science Education Strand-National Association for Research in Science Teaching, and training coordinator of the Visitor Studies Group (U.K.). Kirsten was an affiliated researcher of the Museum Learning Collaborative, project director at the Center for Informal Learning & Schools, King’s College London at its inception,

Suggested Citation:"Appendix C: Biographies." National Research Council. 2011. Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13106.

and a senior associate at the Institute for Learning Innovation. She holds a Ph.D. in science education from Vanderbilt University and a B.A. from the University of Chicago. In addition to authoring more than three dozen publications, she was appointed to the National Academy of Sciences’ committee that produced the volume Learning Science in Informal Environments.

John Emsley is science writer in residence and lecturer at the University of Cambridge. Dr. Emsley began his career as an active researcher in chemistry at the University of London after receiving his degree from the University of Manchester. In addition to his work as a lecturer and researcher, Dr. Emsley has been a freelance writer of popular science for newspapers, broadcast, and books for many years. In 1997, he became science writer in residence at Imperial College, London, later moving to the University of Cambridge. As a freelance journalist, he wrote a column entitled “Molecule of the Month” for the Independent for 6 years. In 1995, Dr. Emsley received the Rhône-Poulenc Science Book Prize for his 1994 volume The Consumer’s Good Chemical Guide: Separating Facts from Fiction About Everyday Products (Corgi Books). In 2003, he was awarded the German Chemical Society’s Writer’s Award (Preis der Gesellschaft Deutscher Chemiker für Schriftsteller). His works include Molecules of Murder; Better Looking, Better Living, Better Loving; and Elements of Murder.

Shelley Geehr, director of the Roy Eddleman Institute, Chemical Heritage Foundation (CHF) leads CHF’s public outreach efforts, including museum and educational programming and outreach to the general public. She also directs the work of the web, magazine, podcast, and education staff. She managed the public relations, marketing, and outreach efforts to launch CHF’s museum in 2008 and is currently overseeing an extensive website redesign made necessary by CHF’s expanded public presence.

Before joining CHF, Ms. Geehr worked for a variety of nonprofit educational and association organizations. She received her B.A. from Muhlenberg College.

Mark Griep is a chemistry professor at the University of Nebraska-Lincoln. He studies bacterial DNA replication and recently received a College Distinguished Teaching Award. He is the author with Marjorie Mikasen of ReAction! Chemistry in the Movies, published by Oxford University Press in 2009. Mikasen is a geometric painter who recently received an Individual Artist’s Fellowship from the Nebraska Arts Council. The authors are married and were awarded an Alfred P. Sloan Foundation grant in the area of public understanding of science to do the research for this book.

Robert Hone is creative director and president, Red Hill Studios. In this capacity, Bob oversees the production and development activities of the company’s portfolio of educational games, health games, and museum exhibitions. He is currently the principal investigator of four grants totaling $2.2 million from the National Science Foundation (NSF) and the National Institutes of Health (NIH) to develop serious games for education and health.

He received B.S. and M.S. degrees from the Massachusetts Institute of technology (MIT) in 1980 in the field of chemical engineering, after which he worked for 3 years as an R&D engineer for DuPont. He moved into the field of science journalism to pursue an interest in communicating science topics to the general public. After receiving a master’s in journalism from the University of California, Berkeley, he joined the documentary staff at KQED and received the American Association for the Advancement of Science (AAAS)-Westinghouse award in 1987 for his series of documentaries shorts on science, medicine, and health: Science Notes. In 1989, he joined the science production unit at WGBH in Boston to serve as one of the Producers on the acclaimed and award-winning PBS-BBC television series about the history of the computer, The Machine That Changed the World.

He returned to the San Francisco Bay area in 1991 to start Red Hill Studios. Over the past 19 years, Bob has won nearly every award possible in the field of educational software including a Codie, the Prix Mobius award, a Muse Award, several Cine Golden Eagles, Communication Arts, numerous Invision Awards, and several National Education Media Network awards. His design efforts span large-scale (5,000 square feet) museum exhibitions, international documentary television specials, educational CD-ROMs, online educational tutorials for major publishers, and educational online games. His current energy focuses on the integration of consumer videogame design approaches with educational and health games.

In addition to producing many award-winning educational multimedia projects, he has also written several books on digital video editing. He is working on a book about educational and health game design called Games that Matter. He was one of the founders of the renowned Multimedia Studies Program at San Francisco State University.

Deborah Illman is a lecturer in the Department of Communications at the University of Washington (UW). Her recent research and teaching activities at UW have focused on science communication and media coverage of science and technology. She teaches a set of three courses for undergraduate and graduate students on writing about science for general audiences, as well as a course on scientific writing for graduate students. Recently, she received an NSF Professional Development Fellowship to study mental models of audiences and decision making in science and technology communication.

Suggested Citation:"Appendix C: Biographies." National Research Council. 2011. Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13106.

Illman directs the Chemistry Communication Leadership Institute, a project funded by NSF with sponsorship from the American Chemical Society. The goal is to cultivate a cadre of chemistry communication leaders who can help bring about a cultural change to promote public communication of chemistry and to mentor others now in the pipeline to be tomorrow’s chemistry communicators.

During 2006-2009, with funding from a Discovery Corps Senior Fellowship of the NSF Chemistry Division, she worked on a project entitled “Team Science,” focused on communicating about large and long-term multidisciplinary research efforts using the NSF Science and Technology Centers as a case study. She organized and chaired a symposium at the AAAS 2007 annual meeting on the subject of team science.

Illman is former associate editor of Chemical & Engineering News, the official news publication of the American Chemical Society. Based first at the Washington, D.C., headquarters and then serving as head of the magazine’s West Coast bureau, Illman covered topics in analytical, environmental, and industrial process chemistry in addition to anchoring chemical education.

Illman is founding editor of Northwest Science & Technology (NWS&T; Honored with 10 awards, including 3 Best of Show awards from the Society for Technical Communication, NWS&T has served as an outreach vehicle, as a research laboratory, and as a platform for an experiential curriculum she developed in science and technology news and nonfiction writing at the UW. Graduates of the UW science writing program have obtained placements at national publications, including Science, Discover, IEEE Spectrum, Dallas Morning News, the Chicago Tribune, and the Boston Globe.

Her professional preparation includes a B.S. in chemistry from the University of Washington and a doctorate in physical chemistry from the State University of Campinas, Brazil. Illman is former associate director of the Center for Process Analytical Chemistry (CPAC), established with a grant from the NSF Industry-University Cooperative Research Center Program and aimed at developing new sensors for in situ analysis and online monitoring and control of chemical processes. During 1988-1989, she served as a science, engineering, and diplomacy fellow of AAAS, conducting an evaluation study of an international research grant program.

Stephen Lyons is an award-winning writer and producer with 30 years of experience in print and broadcast media. Over the last decade, he has written grant proposals and film treatments that have helped raise some $25 million for a half-dozen PBS series and specials for NOVA and American Experience. From April 1996 to June 2000, Lyons served as senior editor for program development at the WGBH Science Unit. There he helped launch new PBS series and specials on evolution, particle physics, the Human Genome Project, architecture, and ancient technology, as well as a series of scientific biographies for NOVA. He also co-wrote and co-produced two NOVA programs.

Lyons later served as project director of the Percy Julian Biography Project, a 4-year effort to increase public awareness of the twentieth century African-American chemist Percy Julian. The project culminated in a 2-hour biography of Julian, written and produced by Lyons and director Llew Smith. Forgotten Genius premiered on NOVA in 2007 and won an Emmy Award, the AAAS Science Journalism Award, and the National Association of Science Writers “Science in Society” Award. Lyons is currently developing, with support from the National Science Foundation, another chemistry project called The Mystery of Matter: Search for the Elements, a 2-hour special about the remarkable human story behind the Periodic Table.

Joy Moore is vice president, Global Partnerships for Seed Technology, where she works with organizations, interest groups, and individuals to define and implement technical resources that serve the interests of scientists around the world.

Before coming to Seed Media Group, Ms. Moore was a publisher at Nature Publishing Group, working with leading scientific and medical societies to extend their publishing programs. She also led the launch of the Nature Network Boston site. She received a B.A. in English literature from the College of William and Mary, but very quickly turned her interests toward scientists and scientific communication through her first job as managing editor for the Journal of Investigative Dermatology. She also held a number of journal and website development and management positions with Blackwell Publishing.

Ms. Moore lives by the sea in Marblehead, Massachusetts, and heads up Seed Media Group’s newest office in Cambridge, Massachusetts.

Martyn Poliakoff began his academic career as an undergraduate at King’s College, Cambridge, obtaining his B.A. (1969) and Ph.D. (1973) under the supervision of J. J. Turner, FRS, on the matrix isolation of large molecules. In 1972, he was appointed as a 1972-1979 research officer in the Department of Inorganic Chemistry of the University of Newcastle upon Tyne. Promotion to senior research officer followed in 1973 and led to a tenured position in 1975. In 1979, he was appointed to a lectureship in the Department of Chemistry at the University of Nottingham. Promotion to reader in inorganic chemistry and then to professor of chemistry followed in 1985 and 1991, respectively. In addition to his chair in Nottingham, Professor Poliakoff is an honorary professor of chemistry at Moscow State University. He was elected fellow of the Royal Society (2002), of the RSC (2002), and of the Institute of Chemical Engineers (IChemE) (2004) and was awarded a CBE for Services to Sciences in the 2007-

Suggested Citation:"Appendix C: Biographies." National Research Council. 2011. Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13106.

2008 New Year Honours. In 2008, he was elected honorary member of the Chemical Society of Ethiopia, and in 2009, he became adviser to the Governors of the Green Chemistry Institute of the ACS.

Susanne Rehn joined the staff of the Deutsches Museum in 2005 as the curator for the chemistry exhibition. Her major project is the redesign of that exhibition, with the reopening scheduled for 2012.

Before moving to the Deutsches Museum, she led one of the R&D laboratories at Boehme KG in Geretsried, Bavaria, a company specializing in producing chemicals for textile and leather processing, for 4 years.

Dr. Rehn completed her Ph.D. in organic chemistry in 2001. As member of the workgroup of Prof. H. Mayr at the Ludwig-Maximilians-Universität (LMU Munich), she wrote about ene-reactions of iminium salts. Prior to her Ph.D. work, she studied chemistry at LMU Munich, completing her diploma thesis in 1996.

Susanne Rehn was born 1971 in Munich; she was raised and went to school in the beautiful countryside of upper Bavaria. She is married and has two sons.

Jorge Salazar is lead producer and on-air host for EarthSky: A Clear Voice for Science. Jorge has conducted more than a thousand in-depth interviews with scientists in the process of creating science content for EarthSky. He is EarthSky’s lead producer and one of a team of on-air hosts for the 90-second EarthSky and 8-minute EarthSky Clear Voices for Science podcasts. He also serves on EarthSky’s Editorial Board, for both English and Spanish content for the sister program “Cielo y Tierra: la clara voz de la ciencia.” These boards are responsible for choosing which scientists to interview, and the interviews form the core of the more than 20 EarthSky science podcasts released every Monday to more than 1,800 broadcast outlets and heard on a variety of online platforms each week including iTunes and Odeo. Jorge has a B.A. in physics from the University of Texas at Austin. He has interviewed leading scientists and experts on subjects as diverse as chemistry, energy, nanotechnology, satellite research, climate change, global health, population, science and policy, astrophysics, and sustainability.

Andrea Twiss-Brooks is co-director, Science Libraries Division, at the University of Chicago Library. She received a B.S. in chemistry from Texas Christian University, an M.S. in chemistry from Cornell University, and an M.S. in library science from the University of North Texas. At the University of Chicago, Andrea has oversight for building library collections to support research, study, and teaching in science, medicine, and technology. A member of the American Chemical Society, she is currently serving as co-chair of the Evaluation & Technology Subcommittee of the Joint Board-Council Committee on Community Activities. The subcommittee is working to identify and deploy tools and technology for promotion and assessment of local National Chemistry Week and Chemists Celebrate Earth Day community-based activities. Andrea is also active in support of scientific information literacy and education, including several years as feature editor for the “Chemical Information Instructor” column of the Journal of Chemical Education; participation in a collaborative effort to create XCITR, a repository of chemical information instructional materials; and coeditor of the geology section of Resources for College Libraries.

David A. Ucko is division director (acting) for the Division of Research on Learning in Formal and Informal Settings at the National Science Foundation, where he had served as deputy division director, section head for science literacy, and program director for informal science education. Formerly, he was executive director of the Koshland Science Museum at the National Academy of Sciences; founding president of Science City at Union Station; president of the Kansas City Museum; chief deputy director of the California Museum of Science & Industry in Los Angeles; and vice president for programs at the Museum of Science & Industry in Chicago. Ucko was a Presidential appointee confirmed by the Senate to the National Museum Services Board. He has chaired the Advocacy and Publications Committees of the Association of Science-Technology Centers. He wrote two college chemistry textbooks while on the faculty of Antioch College in Ohio and the City University of New York. Ucko is a fellow of the American Association for the Advancement of Science and a Woodrow Wilson fellow. He received his Ph.D. in inorganic chemistry from MIT and B.A. in chemistry from Columbia.

Ruth Woodall serves as the director of the Tennessee Scholars Program, a rewards and recognition program that encourages students to take more rigorous courses so they will graduate high school better prepared for postsecondary education. She was hired by the Tennessee Chamber of Commerce and Industry to start this program in 2003. Prior to joining the Tennessee Chamber, Woodall taught chemistry in the Tennessee Public School system for 20 years, serving in four different school systems. After retirement from teaching, her passion for children helped her to be able to start the Tennessee Scholars Program, which has already encouraged more than 20,000 students to graduated better prepared for success after high school. Ruth Woodall graduated from Union University in Jackson, Tennessee, with a B.S. degree in chemistry. She was named Alumni of the Year in 2004 from the Chemistry Department. In 1984 she received her master’s degree in science education from the University of Memphis. Ruth has continued to earn graduate hours in chemistry, business management, public relations, and education.

Suggested Citation:"Appendix C: Biographies." National Research Council. 2011. Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13106.

Ms. Woodall not only advocates volunteerism to her students in the Tennessee Scholars Program, she is a volunteer herself in many community programs. Presently, she holds the office of councilor for the Nashville Section of the American Chemical Society. In her 19 years as an ACS member she has served as chair of the Nashville Section, public relations chair for two local sections (Memphis and Nashville), NCW coordinator for 19 years, government relations chair, Earth Day coordinator, membership chair, and strategic planning chair. She has served the National ACS for 16 years on the Committee on Community Activities and for 6 years on the Committee on Public Relations. She served as a volunteer mentor to help other start public relations committees. She is currently the chair of the Tennessee Government Affairs Committee of the ACS, the general chair for the 2010 National Science Teachers Association (NSTA) regional meeting, the past chair of the Tennessee Science Teachers Association, past chair of the NSTA Life Members Advisory Council, member of the Tennessee ACT Policy Council, member of the Tennessee STEM Council, member of the Board of Directors of the Neurological Sciences Foundation, and member of the Alignment College Access Committee.

In the 19 years that Ms. Woodall has been a member of the ACS, she has been a volunteer as a public relations chair, NCW, Kids & Chemistry, tour speaker, and community organizer of chemistry events and is now a “chemistry ambassador.” She has given more than 100 professional development workshops on chemistry topics to various audiences from K-12 to the general public to counselors to legislators. She has written several articles for the news media and for “In Chemistry.”

Ms. Woodall has conducted more than 500 public speaking engagements in her career. In her position as director of Tennessee Scholars she speak to audiences at schools, conferences, community meetings, and the legislature, and to small and large venues in county, state, and national. Ruth has spoken on subjects of education, science, chemistry, physics, and workforce development.

Pete Yancone is science director of education at the Maryland Science Center (MSC). Leaving the Johns Hopkins University armed with an undergraduate degree in earth and planetary science and a secondary teaching certification for earth sciences and chemistry, Pete Yancone taught middle school earth and physical science in the Baltimore City Public School System in 1976, the same year the Maryland Science Center opened at its current location. The lure of indulging a curiosity about learning, along with a high regard for informal education at the new museum, proved irresistible and led to series of positions working in all phases of Science Center operations. Almost 35 years after joining the MSC team, now as senior director of education, the staff he leads provides the outreach, exhibit facilitation, and program development for the museum.

Suggested Citation:"Appendix C: Biographies." National Research Council. 2011. Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13106.
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Suggested Citation:"Appendix C: Biographies." National Research Council. 2011. Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13106.
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Suggested Citation:"Appendix C: Biographies." National Research Council. 2011. Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13106.
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Suggested Citation:"Appendix C: Biographies." National Research Council. 2011. Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13106.
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Suggested Citation:"Appendix C: Biographies." National Research Council. 2011. Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13106.
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Suggested Citation:"Appendix C: Biographies." National Research Council. 2011. Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13106.
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Next: Appendix D: Workshop Attendees »
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It is critical that we increase public knowledge and understanding of science and technology issues through formal and informal learning for the United States to maintain its competitive edge in today's global economy. Since most Americans learn about science outside of school, we must take advantage of opportunities to present chemistry content on television, the Internet, in museums, and in other informal educational settings.

In May 2010, the National Academies' Chemical Sciences Roundtable held a workshop to examine how the public obtains scientific information informally and to discuss methods that chemists can use to improve and expand efforts to reach a general, nontechnical audience. Workshop participants included chemical practitioners (e.g., graduate students, postdocs, professors, administrators); experts on informal learning; public and private funding organizations; science writers, bloggers, publishers, and university communications officers; and television and Internet content producers. Chemistry in Primetime and Online is a factual summary of what occurred in that workshop.

Chemistry in Primetime and Online examines science content, especially chemistry, in various informal educational settings. It explores means of measuring recognition and retention of the information presented in various media formats and settings. Although the report does not provide any conclusions or recommendations about needs and future directions, it does discuss the need for chemists to connect more with professional writers, artists, or videographers, who know how to communicate with and interest general audiences. It also emphasizes the importance of formal education in setting the stage for informal interactions with chemistry and chemists.

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