UPDATING THE USDA NATIONAL BREASTFEEDING CAMPAIGN: LOVING SUPPORT MAKES BREASTFEEDING WORK
April 26, 2011
Keck Center
500 Fifth Street, NW
Room 100
Washington, DC 20001
INTRODUCTION AND KEYNOTE
8:30 – 8:40 a.m. | Welcome, Introductions, and Purpose |
Rafael Pérez-Escamilla | |
Workshop Moderator and Planning Committee | |
Chair | |
Yale University | |
8:40 – 8:45 a.m. | Opening Remarks |
Douglas Greenaway | |
National WIC Association | |
8:45 – 9:15 a.m. | Keynote Address |
Loving Support Makes Breastfeeding Work— | |
Historical Perspective | |
Debra R. Whitford | |
Supplemental Food Programs Division | |
Food and Nutrition Service, USDA | |
PANEL 1—WHAT HAS CHANGED? |
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9:15 – 10:00 a.m. | Panel Presentations |
Introduction by Moderator | |
Gail Harrison | |
University of California, Los Angeles |
Panelists | |
Changes in Communications Patterns | |
Georgia Galanoudis | |
Parents Network Custom Solutions | |
Changes in the WIC Program Environment | |
Kiran Saluja | |
Public Health Foundation Enterprises WIC Program | |
Research Findings on Changes and Impacts: | |
Birth Month Study, Peer Counseling Study, | |
Participant Characteristics | |
Joseph Robare | |
Office of Research and Analysis, Food and Nutrition | |
Service, USDA | |
Changes in Programs, Laws, and Policies in Relation | |
to Breastfeeding | |
Marsha Walker | |
U.S. Breastfeeding Committee Legislative Group | |
10:00 – 10:15 a.m. | Break |
10:15 – 10:45 a.m. | Discussion: Panelists to Address Select Audience |
Questions | |
PANEL 2—LESSONS LEARNED FROM OTHER CAMPAIGNS |
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10:45 – 11:45 a.m. | Panel Presentations |
Introduction by Moderator | |
Karan DiMartino | |
Massachusetts Department of Public Health | |
Panelists | |
What Is Social Marketing? | |
R. Craig Lefebvre | |
University of South Florida, RTI International | |
The VERB Campaign | |
Faye L. Wong | |
National Centers for Chronic Disease Prevention | |
and Health Promotion |
Lessons Learned from the National Breastfeeding | ||
Awareness Campaign: 2004–2006 | ||
Suzanne Haynes | ||
Office of Women’s Health, HHS | ||
Loving Support and Innovative State Campaigns | ||
Carole Peterson | ||
National WIC Association, Breastfeeding | ||
Chairperson | ||
Brazilian Breastfeeding Promotion Experience | ||
Rafael Pérez-Escamilla, Yale University | ||
11:45 a.m. – | Break | |
12:00 p.m. | ||
12:00 p.m. – | Discussion: Panelists to Address Select Audience | |
12:30 p.m. | Questions | |
12:30 – 12:45 p.m. | RESPONSE TO MORNING SESSIONS | |
Laurence Grummer-Strawn | ||
Centers for Disease Control and Prevention, HHS | ||
12:45 – 2:00 p.m. | Lunch | |
PANEL 3—WHERE DOES THE CAMPAIGN GO FROM HERE? |
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2:00 – 3:10 p.m. | Panel Presentations | |
Introduction by Moderator | ||
James Lindenberger | ||
University of South Florida | ||
Panelists | ||
Considerations for Program Components, Messages, | ||
and Image | ||
Claudia F. Parvanta | ||
University of the Sciences in Philadelphia | ||
Communication Tools | ||
Jay Bernhardt | ||
University of Florida |
Implementation Tools Needed by WIC Staff | |
Cathy Carothers Every Mother, Inc. | |
Strategic Community-Based Partnerships | |
Katherine Shealy | |
Division of Nutrition, Physical Activity, and Obesity, | |
CDC | |
Identifying Research Gaps | |
Kiran Saluja | |
Public Health Foundation Enterprises WIC Program | |
Defining Goals and Evaluating Success | |
Dawn E. Baxter | |
Independent Consultant, Public Health Campaigns | |
3:10 – 3:30 p.m. | Break |
3:30 – 4:15 p.m. | Discussion: Panelists to Address Select Audience Questions |
4:15 – 4:30 p.m. | RESPONSE TO AFTERNOON SESSION |
William A. Smith | |
Editor, Social Marketing Quarterly | |
4:30 p.m. | CONCLUDING REMARKS AND ADJOURNMENT |
Rafael Pérez-Escamilla | |
Workshop Moderator and Planning Committee | |
Chair | |
Yale University |