Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.
45 RefeRences 1. Funk/Levis & Associates, âSocial Media for Public Agen- cies,â n.d. [Online]. Available: http://www.oregon.gov/ ODOT/PT/TECH_ASSIST/FUN-249_Social_Media_ for_Public_Agencies.pdf?ga=t [accessed Mar. 15, 2011]. 2. Human Capital Institute, Social Networking in Govern- ment: Opportunities & Challenges, Part 1: An Overview of Opportunities & Challenges, Jan. 2010, 18 pp. [Online]. Available: http://www.hci.org/lib/social-networking- government-opportunities-challenges-part-1 [accessed Mar. 30, 2011]. 3. âThe Use of Social Media by Transportation Agencies,â The Urban Transportation Monitor, Vol. 25, No. 1, Feb. 14, 2011, pp. 18â25. 4. National Association of State Chief Information Officers, Friends, Followers, and Feeds: A National Survey of Social Media Use in State Government, Sep. 2010, 37 pp. [Online]. Available: http://www.nascio.org/publications/ documents/NASCIO-SocialMedia.pdf. 5. Current Uses of Web 2.0 Applications in Transportation, John A. Volpe National Transportation Systems Center, Cambridge, Mass., Mar. 2010, 50 pp. 6. Madden, M., Older Adults and Social Media, Pew Research Center, Washington, D.C., Aug. 27, 2010, 13 pp. 7. Webster, T., Twitter Usage in America: 2010, The Edison Research/Arbitron Internet and Multimedia Study, 2010, 49 pp. 8. Pingdom, âStudy: Ages of Social Network Users,â Feb. 16, 2010 [Online]. Available: http://royal.pingdom. com/2010/02/16/study-ages-of-social-network-users/ [accessed Mar. 16, 2011]. 9. Pingdom, âStudy: Males vs. Females in Social Net- works,â Nov. 27, 2009 [Online]. Available: http://royal. pingdom.com/2009/11/27/study-males-vs-females-in- social-networks/ [accessed Mar. 16, 2011]. 10. Smith, A., Mobile Access 2010, Pew Research Center, Washington, D.C., July 7, 2010, 25 pp. 11. Smith A., âProblems Associated with Surveying Small Demographic Groups,â Apr. 12, 2010 [Online]. Avail- able: http://pewinternet.org/Commentary/2010/August/ Why-not-report-Asians.aspx [accessed June 13, 2011]. 12. Smith, A., Government Online, Pew Research Center, Washington, D.C., Apr. 27, 2010, 68 pp. 13. Starnes, T., â5 Free Tools for Social Media Metrics,â FSC î©Inter@ctive Blog, Mar. 30, 2011 [Online]. Available: http://blog.fscinteractive.com/wordpress/index.php/ 5-free-tools-for-social-media-metrics.html [accessed Apr. 15, 2011]. 14. Lasica, J.D., â14 Free Tools to Measure Your Social Influence,â socialbrite, Dec. 16, 2010 [Online]. Available: http://www.socialbrite.org/2010/12/16/12-free-tools-to- measure-your-social-influence/ [accessed Apr. 15, 2011]. 15. Owyang, J. and J. Lovett, Social Marketing Analytics: A New Framework for Measuring Results in Social Media, Altimeter Group, San Mateo, Calif., Apr. 22, 2010, 27 pp. 16. Hrdinová, J., N. Helbig, and C.S. Peters. Designing Social Media Policy for Governments: Eight Essential Elements, Center for Technology in Government, University at Albany SUNY, Albany, N.Y., May 2010, 21 pp. 17. Washington State Department of Transportation, WSDOT Web Site Monetizing Feasibility Study, Jan. 2010, 54 pp. [Online]. Available: http://www.wsdot.wa.gov/NR/ rdonlyres/869519D2-0DE5-4ED2-B30D-24D91E0B 9913/0/FinalWSDOTWebSiteReport_20100122.pdf [accessed June 22, 2011]. 18. State Chief Information Officer, âAdvertisements, Endorsements and Sponsorships on State Entity Web- sites,â NYS-P10-001, Mar. 25, 2010, 6 pp. [Online]. Available: http://www.cio.ny.gov/policy/NYSP10-001 AdvertisementsEndorsementsandSponsorships.pdf [accessed June 22, 2011]. 19. Trend Micro, 2010 Corporate End User Study: Global Rise in Workplace Social Networking, July 12, 2010, 8 pp. [Online]. Available: http://trendmicro.mediaroom.com/ index.php?s=23 [accessed Mar. 31, 2011]. 20. Leiman S. and L. Dezzutti, 2011 Federal Media and Mar- keting Study Overview, Third annual release, Mar. 29, 2011, 37 pp. [Online]. Available: http://marketconnection sinc.com/images/2011_media_study_overview.pdf [accessed Mar. 31, 2011]. 21. âSocial Media Guidelines: King County,â Dec. 6, 2010, 8 pp. [Online]. Available: http://www.kingcounty.gov/ exec/socialmedia.aspx [accessed June 16, 2011]. 22. ISACA, Social Media: Business Benefits and Security, Governance and Assurance Perspectives, 2010, 10 pp. [Online]. Available: http://www.isaca.org/Knowledge- Center/Research/Documents/Social-Media-Wh-Paper- 26-May10-Research.pdf [accessed Apr. 14, 2011]. 23. Elkin, N., âTop 10 Social Media Misconceptions,â iMedia Connection, Aug. 4, 2008 [Online]. Available: http://www.imediaconnection.com/content/20056.asp [accessed July 16, 2010]. 24. Rose, J., âPortlandâs âMost Beloved Bus Driverâ Parked by TriMet over Blog Post about Bicyclist,â The Oregonian, July 22, 2010 [Online]. Available: http://www.oregon live.com/portland/index.ssf/2010/07/portlands_most_ beloved_bus_dri.html [accessed July 25, 2010]. 25. âComments,â NextStop, n.d. [Online]. Available: http:// www.nextstopstl.org/policies/nextstop-stls-comments- policy/ [accessed June 15, 2011]. 26. Social Media Guidance for Agencies and Staff, Govern- ment of South Australia, Adelaide, n.d., 12 pp.
46 27. State of Utah Social Media Guidelines, Sep. 29, 2009, 4 pp. [Online]. Available: http://www.thetransitwire. com/wp-content/uploads/2009/11/utah-social-media- guidelines.pdf [accessed Mar. 22, 2011]. 28. City of Edmonton Corporate Communications Branch, âSocial Media Guidelines,â Edmonton, AB, Canada, Nov. 2010, 10 pp. 29. Cehrs, A., âHow to Handle Online Criticism of Your Organization,â Associations Now, Mar. 2011 [Online]. Available: http://www.asaecenter.org/Resources/ANow Detail.cfm?ItemNumber=57720 [accessed Mar. 17, 2011]. 30. Sundwall, J., âFinding Your Social Media Voice,â Dec. 2, 2009, 42 pp. [Online]. Available: http://www.slide- share.net/jedsundwall/finding-your-social-media-voice [accessed Mar. 31, 2011]. 31. Blogging at EPA for Greenversations, U.S. Environ- mental Protection Agency, Washington, D.C., May 30, 2008 (minor updates Dec. 8, 2008), 6 pp. 32. âScreen Reader User Survey #2 Results,â WebAIM, n.d. [Online]. Available: http://webaim.org/projects/screen readersurvey2/ [accessed Apr. 15, 2011]. 33. Dolson, J.C., âAccessibility and Social Media,â Practical eCommerce, Jan. 21, 2010 [Online]. Available: http://www. practicalecommerce.com/articles/1581-Accessibility-and- Social-Media [accessed Apr. 15, 2011]. 34. Bigham, J.P. and A.C. Cavender, âEvaluating Existing Audio CAPTCHAs and an Interface Optimized for Non- Visual Use,â Apr. 2009, 10 pp. [Online]. Available: http:// citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.169. 9373&rep=rep1&type=pdf [accessed Apr. 15, 2011]. 35. GSA Social Media Handbook, General Services Adminis- tration, Washington, D.C., July 17, 2009, 14 pp. [Online]. Available: http://www.gsa.gov/graphics/staffoffices/social mediahandbook.pdf [accessed Mar. 22, 2011]. 36. Perlman, E., âSocial Media Sitesâ Handicap Hurdle,â Governing, Oct. 2009 [Online]. Available: http://www. governing.com/columns/tech-talk/Social-Media-Sites- Handicap.html. Posted October 2009 [accessed Mar. 22, 2011]. 37. âCounty Social Media Use Policy and Procedure,â County of Orange, Santa Ana, Calif., May 18, 2010, 15 pp. [Online]. Available: http://egov.ocgov.com/vgnfiles/ ocgov/CIO/Docs/OC-Social-Media-Use-Policy-v1_2.pdf [accessed Mar. 22, 2011]. 38. Sophos, Security Threat Report 2010, 41 pp. [Online]. Available: http://www.sophos.com/sophos/docs/eng/ papers/sophos-security-threat-report-jan-2010-wpna. pdf [accessed July 12, 2010]. 39. Palo Alto Networks, âTop 10 Social Networking Threats,â July 12, 2010 [Online]. Available: http://www.network world.com/news/2010/071210-social-network-threats. html [accessed July 14, 2010]. 40. Martinez-Cabrera, A., âHackers Turn to Social Media to Attack Companies,â San Francisco Chronicle, Feb. 2, 2010 [Online]. Available: http://www.sfgate.com/cgi-bin/ article.cgi?f=/c/a/2010/02/01/BUJB1BR33G.DTL& type=tech [accessed July 13, 2010]. 41. Best Practices Study of Social Media Records Policies, American Council for TechnologyâIndustry Advisory Council, Mar. 2011, 31 pp. [Online]. Available: http://www. actgov.org/knowledgebank/whitepapers/Documents/ Shared%20Interest%20Groups/Collaboration%20and %20Transformation%20SIG/Best%20Practices%20of %20Social%20Media%20Records%20Policies%20- %20CT%20SIG%20-%2003-31-11%20%283%29.pdf [accessed April 14, 2011]. 42. Information Management: Challenges in Federal Agenciesâ Use of Web 2.0 Technologies, Testimony of Gregory C. Wilshusen before the House Subcommittee on Information Policy, Census, and National Archives, GAO-10-872T, U.S. Government Accountability Office, Washington, D.C., July 22, 2010, 18 pp. 43. Opsahl, A. âTwitter and Government Transparency,â Government Technology, Feb. 17, 2010 [Online]. Available: http://www.govtech.com/gt/articles/738213 [accessed Feb. 18, 2010]. 44. Schrier, B., âCity of Seattle Social Media Use Policy,â Oct. 2, 2009 [Online]. Available: http://seattle.gov/pan/ SocialMediaPolicy.htm [accessed Mar. 22, 2011]. 45. Best Practices for State Agency Social Media Usage in North Carolina, Dec. 2009, 9 pp. [Online]. Available: http://www.records.ncdcr.gov/guides/best_practices_ socialmedia_stateagency_20091217.pdf [accessed Apr. 21, 2011]. 46. Government 2.0: Privacy and Best Practices, Report on the DHS Privacy Office Public Workshop, June 22 and 23, 2009, Nov. 2009, 38 pp. [Online]. Available: http://www.cio.gov/Documents/DHS_Privacy_Report_ Govt_2.0_11-2009.pdf [accessed Mar. 16, 2011]. 47. âPrivacy,â NextStop, May 22, 2009. [Online]. Available: http://www.nextstopstl.org/policies/privacy/ [accessed June 15, 2011]. 48. Godwin, B., S. Campbell, J. Levy, and J. Bounds, âSocial Media and the Federal Government: Perceived and Real Barriers and Potential Solutions,â Dec. 23, 2008, 4 pp. [Online]. Available: http://www.usa.gov/webcontent/ documents/SocialMediaFed%20Govt_BarriersPotential Solutions.pdf [accessed Mar. 30, 2011]. 49. âMass.Gov® Social Media Policy,â n.d. [Online]. Avail- able: http://www.mass.gov/?pageID=mg2terminal&L=5 &L0=Home&L1=State+Government&L2=Citizen+ Involvement&L3=Participate+in+Government&L4= Interact+Online+with+State+Government&sid=mass gov2&b=terminalcontent&f=social_media_policy&csid= massgov2 [accessed Mar. 22, 2011]. 50. King, C., â30 Social Media Predictions from 30 Social Media Pros,â Social Media Examiner, Jan. 3, 2011 [Online]. Available: http://www.socialmediaexaminer. com/30-social-media-predictions-from-30-social-media- pros/ [accessed June 23, 2011].
47 51. â2011 Social Media Forecast: Digging Deeper,â {Grow} Blog, Dec. 28, 2010 [Online]. Available: http://www. businessesgrow.com/2010/12/28/2011-social-media- forecast-digging-deeper/ [accessed June 23, 2010]. 52. Lichtenberg, R., â10 Ways Social Media Will Change in 2011,â ReadWriteWeb, Dec. 15, 2010 [Online]. Avail- able: http://www.readwriteweb.com/archives/10_ways_ social_media_will_change_in_2011.php [Accessed June 23, 2011]. 53. Schultz, D., âOnline Coupon Offer Nearly Doubles D.C. Bikeshare Membership Overnight,â Transportation Nation, Apr. 22, 2011 [Online]. Available: http://transportation nation.org/2011/04/22/online-coupon-aides-in-d-c- bikeshares-dramatic-ascent/ [accessed Apr. 23, 2011].