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Communicating to Advance the Public's Health: Workshop Summary (2015)

Chapter: Appendix B: Workshop Agenda

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Suggested Citation:"Appendix B: Workshop Agenda." Institute of Medicine. 2015. Communicating to Advance the Public's Health: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/21694.
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Appendix B

Workshop Agenda

Roundtable on Population Health Improvement
Workshop: Communication to Improve Population Health
September 22, 2014
Auditorium, Beckman Center of the National Academies
Irvine, California

WORKSHOP OBJECTIVES:

  1. Explore what we know to improve health in the United States and in all communities
    1. the science of health communication
    2. how to think about audiences and messages
  2. Explore what it will take to generate widespread awareness/acceptance/action to improve health, including through
    1. entertainment media
    2. news media
    3. social media
8:15 a.m. Welcome, Introductions, and Context
   
  David Kindig, professor emeritus of population health sciences, emeritus vice chancellor for health sciences, University of Wisconsin School of Medicine and Public Health; co-chair, IOM Roundtable on Population Health Improvement; co-chair, workshop planning committee
   
  Sanne Magnan, president and chief executive officer, Institute of Clinical Systems Improvement; chair, workshop planning committee
   
Suggested Citation:"Appendix B: Workshop Agenda." Institute of Medicine. 2015. Communicating to Advance the Public's Health: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/21694.
×
8:45 a.m. Keynote: The Science of Health Communication
   
  Robert Hornik, Wilbur Schramm Professor of Communication, Annenberg School for Communication, University of Pennsylvania
   
9:15 a.m. Discussion – moderated by Sanne Magnan
   
9:45 a.m. Panel I: How the News Media Informs How We View What Makes Us Healthy
   
  Moderator: Ceci Connolly, managing director, Health Research Institute, PricewaterhouseCoopers
   
  Michelle Levander, director, University of Southern California Annenberg School for Communication and Journalism The California Endowment Health Journalism Fellowship; editor, ReportingonHealth.org; co-editor, Boyle Heights Beat
   
  Karen Bouffard, reporter, Detroit News
   
  Kate Long, former reporter, Charleston Gazette; co-director, Try This West Virginia project, West Virginia Healthy Kids and Families Coalition
   
10:45 a.m. Break
   
11:00 a.m. Discussion with Panel I – moderated by Ceci Connolly
   
11:30 a.m. Panel II: The Power of Social Media for Reaching New Audiences: Evolving Practices, Emerging Evidence
   
  Moderator: Michelle Larkin, assistant vice president, Program Portfolios, Robert Wood Johnson Foundation
   
  Dana March, editor-in-chief, 2×2 Project, Mailman School of Public Health, Columbia University
   
  Carlos Roig, executive vice president, Media and Content Strategy, Home Front DC
   
12:15 p.m. Lunch
   
1:15 p.m. Discussion with Panel II – moderated by Michelle Larkin
   
Suggested Citation:"Appendix B: Workshop Agenda." Institute of Medicine. 2015. Communicating to Advance the Public's Health: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/21694.
×
1:45 p.m. Panel III: Identifying Audiences and Crafting Messages (e.g., behavioral and social sciences)
   
  Moderator: Marthe Gold, Logan Professor, Department of Community Health and Social Medicine, Sophie Davis School of Biomedical Education, City University of New York
   
  Sarah Gollust (via Skype), assistant professor, McKnight Land-Grant Professor, School of Public Health, Division of Health Policy & Management, University of Minnesota
   
  Jeff Niederdeppe (via Skype), associate professor, Department of Communication, College of Agriculture and Life Sciences, Cornell University
   
2:15 p.m. Discussion with Panel III – moderated by Marthe Gold
   
2:45 p.m. Panel IV: The Power of Television and Film in Advancing Ideas to Improve Health and Alter the Factors That Shape It
   
  Moderator: Dana March, editor-in-chief, 2×2 Project, Mailman School of Public Health, Columbia University
   
  Kate Folb, director, Hollywood, Health & Society, Annenberg School for Communication and Journalism, University of Southern California
   
  Rachel Poulain, associate producer, California Newsreel
   
3:45 p.m. Discussion with Panel IV – moderated by Dana March
   
4:15 p.m. Reactions to the Day and Significance for Future Action in Communicating to Achieve Healthier Communities and a Healthier Nation
   
  Introduction by: George Isham, senior advisor, HealthPartners, senior fellow, HealthPartners Institute for Education and Research; co-chair, Roundtable on Population Health Improvement
   
  Michael Manganiello, founding partner, HCM Strategists
   
5:15 p.m. Adjourn
Suggested Citation:"Appendix B: Workshop Agenda." Institute of Medicine. 2015. Communicating to Advance the Public's Health: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/21694.
×

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Suggested Citation:"Appendix B: Workshop Agenda." Institute of Medicine. 2015. Communicating to Advance the Public's Health: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/21694.
×
Page 69
Suggested Citation:"Appendix B: Workshop Agenda." Institute of Medicine. 2015. Communicating to Advance the Public's Health: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/21694.
×
Page 70
Suggested Citation:"Appendix B: Workshop Agenda." Institute of Medicine. 2015. Communicating to Advance the Public's Health: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/21694.
×
Page 71
Suggested Citation:"Appendix B: Workshop Agenda." Institute of Medicine. 2015. Communicating to Advance the Public's Health: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/21694.
×
Page 72
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The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.

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