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Suggested Citation:"Appendix B: Workshop Statement of Task." National Academies of Sciences, Engineering, and Medicine. 2016. Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report. Washington, DC: The National Academies Press. doi: 10.17226/21876.
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B

Workshop Statement of Task

An ad hoc committee will plan and conduct a 3-day interactive, multidisciplinary public workshop that focuses on addressing the underlying challenges inherent in developing and evaluating an effective communication strategy for Air Force leadership. During the workshop, participants will be asked to discuss options for how best to describe the complexity of the Air Force mission to a wide spectrum of audiences to include recent high school graduates as well as soon to retire Airmen. It is anticipated that the workshop will help to define a baseline for measuring effective communication within the Air Force as well as to explore ideas on how to best communicate with each generation of Air Force personnel, to include: millennials, generation X, baby boomers, and the silent generation. Finally, the workshop will identify possible options for new organizational processes that could enhance communication effectiveness as well as discussing the analytical tools and methods that are available for evaluating communication effectiveness. The committee will plan and organize the workshop, select and invite speakers and discussants, and moderate the discussions. A committee-authored workshop report will be prepared in accordance with institutional guidelines.

Suggested Citation:"Appendix B: Workshop Statement of Task." National Academies of Sciences, Engineering, and Medicine. 2016. Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report. Washington, DC: The National Academies Press. doi: 10.17226/21876.
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Page 33
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The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains -- air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people.

To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.

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