National Academies Press: OpenBook

Transit Advertising Sales Agreements (2004)

Chapter: REFERENCES

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Suggested Citation:"REFERENCES." National Academies of Sciences, Engineering, and Medicine. 2004. Transit Advertising Sales Agreements. Washington, DC: The National Academies Press. doi: 10.17226/23381.
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42 REFERENCES Arbitron Inc., “Market Survey Schedule and Population Rankings,” Spring 2003 [Online]. Available: http://www.arbitron.com/downloads/bluebk_sp03.pdf. Boga, T.R., “How Municipalities Can Maintain Maximum Control Over Private Advertising on Public Property,” California Bar Journal, Aug. 2001 [Online]. Available: http://www.calbar.ca.gov/calbar/2cbj/01aug/mclestdy.htm. Butziger, J.M., T. Griffin, and M. Hill, “Motion Pictures in MARTA Tunnels: The Start of an Advertising Technol- ogy Revolution,” APTA Rail Transit Conference Pro- ceedings, June 10, 2001. Cimine, D., “The Ten Ways Outdoor Is Different Today,” Outdoor Magazine, Jan./Feb. 2002. Ephron, E., “Media-Mix Needs to Think Smaller,” Ephron on Media, Feb. 2002 [Online]. Available: http://www. ephrononmedia.com. Federal Transit Administration, “Dear Colleague” letter dated June 15, 2001 [Online]. Available: http://www.fta. dot.gov/office/public/c0801.html. FindLaw for Legal Professionals, “Speech Plus—The Con- stitutional Law of Leafleting, Picketing, and Demon- strating” [Online]. Available: http://supreme.lp.findlaw. com/constitution/amendment01/20.html [accessed May 18, 2003]. Gateway Outdoor Advertising, “Advertising Information” [Online]. Available: http://www.gatewayoutdoor.com/ aboutus/advertisinginformation.htm [Accessed May 16, 2003]. Lamar Outdoor, “FORM 10-K Annual Report Pursuant to the Securities Exchange Act of 1934,” for the fiscal year ending Dec. 31, 2002 [Online]. Available: http://www.sec. gov/Archives/edgar/data/1090425/000095013503001940/ d04216e10vktxt [Feb. 28, 2003]. MediaWeek Online, “Managing Mergers,” Feb. 24, 2000 [Online]. Available: http://www.mediaweek.co.uk/ ThisWeek.Features.View.aspx?ContentID=64 [May 16, 2003]. Obie Media Corporation, “FORM 10-K Annual Report Pursuant to the Securities Exchange Act of 1934,” for the fiscal year ending Nov. 30, 2002 [Online]. Available: http://www.sec.gov/Archives/edgar/data/1025169/ 000120095203000264/ob_10k302.txt [Feb. 28, 2003]. Outdoor Advertising Association of America (OAAA), “2002 Outdoor Advertising Revenues: A Rock in the Storm,” press release, March 6, 2003a [Online]. Avail- able: http://www.oaaa.org/news/release.asp?RELEASE_ ID=1310. Outdoor Advertising Association of America (OAAA), “New Outdoor Ad Ratings Systems Ready for Battle: Arbitron and Nielsen Face Off with New Technologies,” June 11, 2003b [Online]. Available: http://www.oaaa.org/ news/release.asp?RELEASE_ID=1329. Outdoor Advertising Association of America (OAAA), “Outdoor Advertising Outperforms Other Media in 2001,” press release, March 18, 2002 [Online]. Avail- able: http://www.oaaa.org/news/release.asp?RELEASE_ ID=1268. Silverberg, B.R., Synthesis of Transit Practice 32: Tran- sit Advertising Revenue: Traditional and New Sources and Structures, Transportation Research Board, National Research Council, Washington, D.C., 1998, 58 pp. TNS Media Intelligence/CMR, “No Surprise: Total Ad Spending Down 9.8% for 2001,” March 6, 2002 [Online]. Available: http://www.tnsmi-cmr.com/news/ 2002/030602.html. TNS Media Intelligence/CMR, “U.S. Advertising Market Shows Healthy Growth,” March 10, 2003 [Online]. Avail- able: http://www.tnsmi-cmr.com/news/2003/ 031003.html. Viacom Inc., “FORM 10-K Annual Report Pursuant to the Securities Exchange Act of 1934,” for the fiscal year ending Dec. 31, 2002 [Online]. Available: http://www. sec.gov/Archives/edgar/data/813828/000104746903010 441/a2105801z10-k.htm [Mar. 27, 2003].

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TRB’s Transit Cooperative Research Program (TCRP) Synthesis 51: Transit Advertising Sales Agreements documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.

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