National Academies Press: OpenBook

Transit Advertising Sales Agreements (2004)

Chapter: ACKNOWLEDGMENTS

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Suggested Citation:"ACKNOWLEDGMENTS." National Academies of Sciences, Engineering, and Medicine. 2004. Transit Advertising Sales Agreements. Washington, DC: The National Academies Press. doi: 10.17226/23381.
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Page 9

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TCRP COMMITTEE FOR PROJECT J-7 CHAIR FRANK T. MARTIN Santa Clara Valley Transportation Authority MEMBERS DEBRA W. ALEXANDER Capital Area Transportation Authority DWIGHT FERRELL Consultant MARK W. FUHRMANN Hiawatha Project Office ROBERT H. IRWIN British Columbia Transit PAUL J. LARROUSSE National Transit Institute WADE LAWSON South Jersey Transportation Authority DAVID A. LEE Connecticut Transit HAYWARD M. SEYMORE, III Laidlaw Transit Services, Inc. PAM WARD Ottumwa Transit Authority JOEL R. WASHINGTON Washington Metropolitan Area Transit Authority APTA LIAISON DAVID PHELPS American Public Transportation Association TRB LIAISON PETER L. SHAW Transportation Research Board COOPERATIVE RESEARCH PROGRAMS STAFF ROBERT J. REILLY, Director, Cooperative Research Programs CHRISTOPHER W. JENKS, Manager, TCRP & CTBSSP TCRP SYNTHESIS STAFF STEPHEN R. GODWIN, Director for Studies and Information Services JON WILLIAMS, Manager, Synthesis Studies DONNA L. VLASAK, Senior Program Officer DON TIPPMAN, Editor CHERYL Y. KEITH, Senior Secretary ACKNOWLEDGMENTS Bruce Schaller, Schaller Consulting, Brooklyn, New York, was responsible for collection of the data and preparation of the report. Valuable assistance in the preparation of this synthesis was pro- vided by the Topic Panel, consisting of Joseph A. Caruso, Marketing Director, Milwaukee County Transit System; Tony Griffin, Manager, Business Development and Marketing, Metropolitan Atlanta Rapid Transit Authority; Kathleen Herrmann, Deputy General Counsel, General Law, Chicago Transit Authority; Dennis P. Hinebaugh, Tran- sit Program Director, Center for Urban Transportation Research, University of South Florida; John MCGee, Chief Officer, Revenue, Marketing, and Sales, Southeastern Pennsylvania Transit Authority; Lydia E. Mercado, Federal Transit Administration, U.S. Department of Transportation; Ronald Rydstrom, Assistant Manager, Market De- velopment, Office of Marketing, Washington Metropolitan Area Transit Authority; Peter L. Shaw, Senior Program Officer, Transpor- tation Research Board; Rose Sheridan, Vice President, Communications and Marketing, American Public Transportation Association; and Aaron Weinstein, Department Manager, BART Marketing and Research, San Francisco Bay Area Rapid Transit District. This study was managed by Donna L. Vlasak, Senior Program Officer, who worked with the consultant, the Topic Panel, and the J-7 project com- mittee in the development and review of the report. Assistance in project scope development was provided by Stephen F. Maher, P.E., and Jon Wil- liams, Managers, Synthesis Studies and Amelia Mathis. Don Tippman was responsible for editing and production. Cheryl Keith assisted in meeting lo- gistics and distribution of the questionnaire and draft reports. Christopher W. Jenks, Manager, Transit Cooperative Research Program, assisted TCRP staff in project review. Information on current practice was provided by many transit agencies. Their cooperation and assistance was most helpful.

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TRB’s Transit Cooperative Research Program (TCRP) Synthesis 51: Transit Advertising Sales Agreements documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.

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