Perceptions of the role of business in society are changing. Increasingly, as expectations change both internally and externally, companies are seeking opportunities to enhance their competitiveness while also meeting societal needs. The benefits of such opportunities were articulated in Michael Porter and Mark Kramer’s 2011 article “Creating Shared Value.” Since then a global movement within the corporate sector to identify opportunities to align core business strategies with the needs of society has accelerated. Highlighting this growing movement, in 2015, Fortune magazine published its first Change the World list to illuminate companies that have embraced shared value principles and are “doing well by doing good.” Companies that are creating shared value are using their core capabilities and competitive advantage to address social challenges within sectors such as the environment, education, and finance. Challenges in the health sector are among those being addressed through shared value and there are demonstrated examples of how companies are positively impacting health while increasing their business value.
This workshop will explore the opportunities, limits, and challenges to maximize the benefits of shared value creation to meet the health needs of communities around the globe. The opportunities as well as the limits of shared value in health will be illuminated through an analysis of global disease priorities and the corporate domains of core products and services, employee health, and community–employer interactions. Challenges will be identified and discussed in the areas of regulation, management of conflicts of interest, and implementation of new business models. Focusing on the journey, not just the results, lessons will be learned from a range of industries as well as perspectives on addressing challenges and trade-offs both inside and outside an organization, measuring progress and results, and the impacts and implications for other global health stakeholders.
This 2-day public workshop has been planned by an ad hoc expert committee. The intended audience is the PPP Forum members and the organizations that they represent, other public and private entities collaborating across sectors to further global health and safety, and academics and researchers focused on understanding the value proposition and impact of partnerships.