Guidebook for Preparing Public Notification Programs at Airports (2017)

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93 A p p e n d i x B Benefit/Effort Matrix Table B-1 summarizes the benefits listed in Table A-1 in conjunction with the effort it takes to purchase, implement, and maintain the tool or method. Table B-1. Benefits and efforts table. 1) IPAWS 2) Reverse 911 3) Direct Circuits 4) Social Media 5) Press Releases 6) Printed Communications 7) Website/Online Portals 8) Internal Networks/Emails 9) PAS/FAS 10) Telephone-Land Line / VoIP 11) Mobile Phone - Voice 12) Mobile Phone - Text 13) Web Enabled Mobile Devices 14) Radios/Walkie-Talkies 15) Runners/Messengers 16) Programmable Signs 17) Bullhorns/Megaphones 18) Integrated Communication Platforms Abbreviations Defined: H - High M - Medium L- Low M L M M L H H M M M H H L M L H H L M M M M M H Benefits L M M L H M L Effort L L H M L

94 Figure B-1. Benefits and efforts graph. The benefits and efforts table has been converted into a benefits/efforts matrix (Figure B-1). Methods or tools in the green zones will provide the lowest effort and the highest benefi t to airport operators of all sizes. The top left quadrant is the most beneficial tools and methods with the lowest effort. Methods and tools in the yellow zones are reasonable for some airports to use, but smaller airports might find the effort to be too high for the benefits gained. The red zone will require more justification for implementation. These are high cost tools and methods with relatively low benefits. Benefit Scale Low: Short sentence Message not retained Not visual Limited number of receivers One notification tool Medium: Several sentences Message is retained Not visual Small group of receivers A couple of notification tools Large: Continuous notifications Message retained Visual Several groups of receivers Several notification tools Effort Scale Low: No infrastructure changes Small resources needed to maintain No reoccurring costs Medium: Minor infrastructure changes Small resources needed to maintain Some reoccurring costs Large: Major infrastructure changes Several resources needed to maintain Continuing reoccurring costs