National Academies Press: OpenBook
« Previous: Front Matter
Page 2
Suggested Citation:"Table of Contents." National Academies of Sciences, Engineering, and Medicine. 2019. Strategic Communications Toolkit to Improve Support for Transit-Priority Projects. Washington, DC: The National Academies Press. doi: 10.17226/25506.
×
Page 2

Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.

TCRP J-11/Task 29 | Final Report Strategic Communications to Improve Support for Transit-Priority Projects Nelson\Nygaard Consulting Associates, Inc. | ii Table of Contents 1 Report Overview ................................................................................................................ 1 Project Summary ........................................................................................................................................ 1 Background ................................................................................................................................................. 1 Key Terms .................................................................................................................................................... 2 Primary Findings ......................................................................................................................................... 3 Limitations .................................................................................................................................................... 3 2 Research Approach ............................................................................................................. 4 Transit Agency / City Survey .................................................................................................................. 4 Transit Agency / City Interviews ............................................................................................................. 5 3 Strategic Communications Toolkit ....................................................................................... 6 Strategic Communication Solves Problems ........................................................................................... 7 Decisions for Strategic Communications ................................................................................................ 8 Communication Methods: Overview ....................................................................................................... 9 Communication Methods: Examples ..................................................................................................... 10 Evaluating Communication Methods ..................................................................................................... 11 Strategic Communications Guide .......................................................................................................... 12 Obstacles and Challenges ..................................................................................................................... 13 Learning from Experience ...................................................................................................................... 14 Additional Factors for Success ............................................................................................................... 15 Effective Strategic Communication Examples .................................................................................... 16 4 Case Studies ..................................................................................................................... 22 Key Takeaways ....................................................................................................................................... 23 CMAX Cleveland Avenue Bus Rapid Transit / Enhanced Bus Service ...........................................24 L Taraval Rapid Project .......................................................................................................................... 26 16th Street NW Bus Lanes Project ........................................................................................................ 28 Regional Transit Signal Priority Implementation Program ............................................................... 30 NE Grand Avenue Transit Lane ............................................................................................................. 32 Alum Rock / Santa Clara Bus Rapid Transit ....................................................................................... 34 5 Survey Approach & Results .............................................................................................. 36 6 Conclusion ........................................................................................................................ 50 7 Implementation Memorandum ......................................................................................... 51 Purpose ...................................................................................................................................................... 51 8 Appendices ....................................................................................................................... 54 A. Transit Agency / City Contact List ................................................................................................... 55 B. Transit Agency Survey ........................................................................................................................ 58 C. Interview Instrument ............................................................................................................................ 67

Next: 1 Report Overview »
Strategic Communications Toolkit to Improve Support for Transit-Priority Projects Get This Book
×
MyNAP members save 10% online.
Login or Register to save!
Download Free PDF

TRB’s Transit Cooperative Research Program (TCRP) Research Report 208 explores the use and effectiveness of strategic communications in building public support for transit-priority projects.

Transit priority projects are efforts to improve transit service, particularly in terms of speed and reliability, by prioritizing the movement of transit vehicles over automobiles.

The report analyzes the communication approaches used by cities and transit agencies in the delivery of transit-priority projects, and the factors that make certain methods more or less effective.

The report is structured around the presentation of a toolkit and the findings of research into strategic communications for transit-priority projects transit-priority projects. The toolkit is designed to serve as a guide for cities and transit agencies to effectively implement strategic communications strategies for transit-priority projects, and is derived from the findings of project research.

  1. ×

    Welcome to OpenBook!

    You're looking at OpenBook, NAP.edu's online reading room since 1999. Based on feedback from you, our users, we've made some improvements that make it easier than ever to read thousands of publications on our website.

    Do you want to take a quick tour of the OpenBook's features?

    No Thanks Take a Tour »
  2. ×

    Show this book's table of contents, where you can jump to any chapter by name.

    « Back Next »
  3. ×

    ...or use these buttons to go back to the previous chapter or skip to the next one.

    « Back Next »
  4. ×

    Jump up to the previous page or down to the next one. Also, you can type in a page number and press Enter to go directly to that page in the book.

    « Back Next »
  5. ×

    To search the entire text of this book, type in your search term here and press Enter.

    « Back Next »
  6. ×

    Share a link to this book page on your preferred social network or via email.

    « Back Next »
  7. ×

    View our suggested citation for this chapter.

    « Back Next »
  8. ×

    Ready to take your reading offline? Click here to buy this book in print or download it as a free PDF, if available.

    « Back Next »
Stay Connected!