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Advancing Effective Obesity Communications: Proceedings of a Workshop (2020)

Chapter: Appendix A: Workshop Agenda

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Suggested Citation:"Appendix A: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
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Appendix A

Workshop Agenda

Advancing Effective Obesity Communications:
A Workshop

September 16, 2019
National Academy of Sciences Building
2101 Constitution Avenue, NW, Washington, DC
Lecture Room

8:30 AM Welcome

Nico Pronk, HealthPartners Institute and HealthPartners; Chair, Roundtable on Obesity Solutions

SESSION 1: Where Are We?:
An Overview of Communications and the Communications Environment

8:35

Facilitator: Megan Nechanicky, General Mills Canada

Presentation: Adelaide Feuer, Edelman

Presentation: Vish Viswanath, Harvard University

Panel Discussion on the Obesity Solutions Communications Environment

Rebecca Puhl, University of Connecticut

Suzi Gates, Centers for Disease Control and Prevention

Suggested Citation:"Appendix A: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
×
Audience Q&A
10:05 Workshop Overview

Sylvia Rowe, SR Strategy, Planning Committee Chair

10:15 PHYSICAL ACTIVITY BREAK

SESSION 2: What Are We Learning?:
What’s Working and What’s Challenging?

10:30 Obesity Solutions Communications Landscape

Facilitator: Liz Skrbkova, Novo Nordisk

Speakers:

Patricia Nece, Obesity Action Coalition

Brian Dunn, Concentric Health Experience

Christopher Gallagher, Potomac Currents, LLC

Brian Southwell, RTI International and Duke University

Audience Q&A
12:00 PM LUNCH

SESSION 3: Moving Forward:
Where Should We Focus?

1:00 Facilitators: Carol Byrd-Bredbenner, Rutgers University, and Suzi Gates, Centers for Disease Control and Prevention
Speakers:

Gary Foster, WW International, Inc. (formerly Weight Watchers, Inc.)

Luis Garcia, MarketVision

Marla Hollander, Voices for Healthy Kids, American Heart Association

Paula Clayton, National Association of Chronic Disease Directors

2:30 PHYSICAL ACTIVITY BREAK
2:45 Facilitated Discussion/Audience Q&A
Suggested Citation:"Appendix A: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
×

SESSION 4: Reflections:
Advancing Effective Communications of Obesity Solutions

3:15 Facilitator: April Oh, National Cancer Institute, National Institutes of Health
Opening Remarks
Panel:

Vish Viswanath, Harvard University

Patricia Nece, Obesity Action Coalition

Dietram Scheufele, University of Wisconsin–Madison

Kevin Ronneberg, HealthPartners

Interactive Audience Discussion
4:30 Closing

Sylvia Rowe, SR Strategy; Planning Committee Chair

Suggested Citation:"Appendix A: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
×

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Suggested Citation:"Appendix A: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
×
Page 59
Suggested Citation:"Appendix A: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
×
Page 60
Suggested Citation:"Appendix A: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
×
Page 61
Suggested Citation:"Appendix A: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
×
Page 62
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On September 16, 2019, the Roundtable on Obesity Solutions of the Health and Medicine Division of the National Academies of Sciences, Engineering, and Medicine, held a public workshop, Advancing Effective Obesity Communications, in Washington, DC. The workshop explored effective communication of obesity-related issues by providing an overview of the current communications environment and addressing the complexity of identifying key audiences and developing targeted messages. Speakers discussed communications strategies to reach specific intermediary audiences, such as the public, decision makers, and policy makers. The workshop also explored challenges in communicating about obesity issues, which include aligning the intended meaning of messages with an individual's perception of and response to those messages, addressing obesity bias and stigma through communications, and addressing misinformation. This publication summarizes the presentations and discussions that occurred at the workshop.

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