The current pandemic requires adoption of health-promoting behaviors, such as mask wearing, physical distancing, and handwashing. The first two of these behaviors—mask wearing and physical distancing—require the development of health habits that are new to the U.S. population and inconsistent with existing habits and norms. Handwashing is not a new habit, but is practiced inconsistently.
How can leaders encourage adherence with these prevention strategies? This rapid expert consultation from the Societal Experts Action Network helps decision makers, at the federal, state, and local levels, identify what is known about strategies to increase adherence to protective behaviors to mitigate the spread of COVID-19. By understanding these strategies, decision makers can choose the ones that work best for their community. Download the full rapid expert consultation now.
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Make the Behavior Easy to Start and Repeat | Example: install easily-accessible handwashing or sanitizing stations in public areas | |
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Make the Behavior Rewarding to Repeat | Example: make mask wearing instantly gratifying by promoting fashionable masks, or masks with sports team logos or other identity decorations that make them fun to wear | |
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Tie the Behavior to an Existing Habit | Example: encourage individuals to keep masks by their front door so that they associate putting their mask on with putting on their shoes | |
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Alert People to Behaviors that Conflict with Existing Habits and Provide Alternative Behaviors | Example: identify alternative behaviors: “To reduce the spread of COVID-19, do not shake hands at work meetings, instead wave or bow” | |
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Provide Specific Descriptions of Desired Behaviors | Example: use messages such as “maintain at least 6 feet of separation from others” instead of “socially distance” |
Download the Full Rapid Expert Consultation
The Societal Experts Action Network (SEAN) links decision makers with social, behavioral, and economic science researchers who can provide evidence-based expert guidance that supports local, state, and federal policies and responses related to COVID-19. The network, an activity of the National Academies of Sciences, Engineering, and Medicine that is sponsored by the National Science Foundation, responds to the most pressing questions and provides rapid, actionable responses. To learn more about SEAN, visit nationalacademies.org/SEAN.
The network appreciates any and all feedback on its work. Please send comments to SEAN@nas.edu, or fill out the feedback form on the right.