| Year |
TV
Homes (million) |
TV
Advertising Revenue (billion $) |
Cable TV
Homes (million) |
Cable TV
Subscriber Revenues (billion $) |
Cable TV
Advertising Revenues (billion $) |
TV/Cable Revenues per TV Household ($) | Newspaper & Periodical Circulation Revenues (billion $) |
Newspaper &
Periodicals Advertising Revenues (billion $) |
Telephone Industry Total Revenues (billion $) |
Telephone
Industry Directory Advertising (billion $) |
|---|---|---|---|---|---|---|---|---|---|---|
| 1970 | 58.5 | 3.6 | 5.1 | 0.3— | 62 | 3.0a | 7.0 | 19.4 | 0.7 | |
| 1975 | 68.5 | 5.3 | 9.8 | 0.8— | 77 | 5.3 a | 9.7 | 33.4 | 1.1 | |
| 1980 | 76.3 | 11.4 | 17.5 | 2.4— | 149 | 9.2 a | 18.1 | 59.8 | 2.3 | |
| 1985 | 84.9 | 20.3 | 36.7 | 8.8 | 0.8 | 249 | 13.2 | 30.9 | 92.3 | 2.3 |
| 1990 | 90.8 | 26.8 | 51.7 | 17.2 | 2.5 | 323 | 17.9 | 40.1 | 114.6 | 2.6 |
| 1993 | 93.9 | 28.7 | 57.2 | 22.2 | 4.0 | 348 | 20.3 | 41.2 | 128.7 | 2.9 |
(a) Estimated by the author from Census data.
Sources: Paul Kagan Associates; Statistical Abstract of the United States; FCC, Statistics of Communications Common Carriers.