NCHRP Report 610: Communicating the Value of Transportation Research
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NCHRP Report 610:
Communicating the Value of Transportation Research
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TRB's National Cooperative Highway Research Program (NCHRP) Report 610: Communicating the Value of Transportation Research explores integrating communications throughout the research process and introduces new ways to think about communicating the value of research. The report examines the signs of good communications practices, the communication process, planning and evaluating communications efforts, communicating for specific audiences, and case studies on good communication practices within and outside of the transportation community.

An overview of NCHRP Report 610 is available online. The overview briefly introduces the need, process for, and good practices of integrating communications into transportation research. The contractor's final report on the research associated with NCHRP Report 610 was published as NCHRP Web-Only Document 131.

A summary of the report, as published in January-February 2010 issue of the TR News is available online. A webinar, which is available in a recorded format, was produced by TRB on this report on January 27, 2010.


  • Transportation
  • Transportation — About Research
  • Transportation — Education and Training

Publication Info

64 pages | 8.5 x 11

Table of Contents

skim chapter
NCHRP Report 610: Communication Matters Guidebook 1-62
================ 63-1
Transportation Research Board 2009 Executive Committee 2-2
Communicating the Value of Transportation Research Guidebook 3-4
About The National Academies 5-6
Contents 7-7
Introduction 8-8
Why You Want to Read This Guidebook 9-9
How the Guidebook Is Organized 10-10
Chapter 1: Signs of Good Communication Practices 11-13
Chapter 2: The Communication Process 14-14
Context 15-17
Strategy 18-19
Content 20-21
Communication Channels 22-26
Style 27-29
Communication Planning 30-33
Evaluation and Feedback 34-36
Chapter 4: Putting It All Together: Communicating to Specific Audiences 37-37
Communicating with Research Program Managers 38-39
Communicating with Congress, Legislators, and Staff 40-41
Communicating with Policy Makers 42-43
Communicating with the News Media 44-46
Communicating with the Public 47-48
Appendix 1: Transportation Case Studies 49-49
Adaptive Control Software Lite 50-50
Northwestern University New Bridge Steel 51-51
California Seismic Bridge Retrofi tProgram 52-52
Virginia Fiber-Reinforced Polymer Bridge Deck 53-53
Missouri Statewide Installation of Median Cable Barriers 54-54
Oregon Mileage Fee Concept and Road User Fee Pilot Program 55-56
Appendix 2: Non-Transportation Best Practices 57-57
St. Jude Children's Research Hospital 58-58
Susan G. Komen for the Cure 59-59
Consultative Group on International Agriculture Resources 60-60
Association of Fish and WildlifeAgencies 61-61
References 62-62
Acronyms 63-64

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