 |
 |
Read
more than 3,700 books online FREE! More than 1900 PDFs now available
for sale |
|
|
|
 |
|
Food Marketing to Children and Youth:
Threat or Opportunity?
|
|
Status: Available Now
Size: 536 pages, 6 x 9
Publication Year:2006
|
|
|
| Print |
List Price |
Your Price |
|
 |
HARDBACK
ISBN-10: 0-309-09713-4
ISBN-13: 978-0-309-09713-0
|
$54.95 |
$49.46 |
Add to Cart |
|
Authors:
Committee on Food Marketing and the Diets of Children and Youth, J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, Editors
Authoring Organizations
Description:
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed ...
Read More |
|
|
Full Text
Jump to this book's table of contents to begin reading online for free.
|
Web Search Builder
Use this book's key terms to search within this book, across our
collection, or across the Web.
Reference
Finder
Paste in your own text to find books that relate to your topic.
|
|
Description
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children s dietary and related health patterns are shaped by the interplay of many factors their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environments all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Reviews
"Statistics, studies, and health concerns blend in a powerful survey recommended for college-level collections in education and health"
--Library Bookwatch
About the PDF: What am I Buying?
About Our PDFs
This book can be purchased as a computer file. The format of the file is called a "PDF". To open, view and print the file, you must have third party software (e.g. Adobe Reader or XPDF) installed on your computer.
Benefits of Buying a PDF
-
Instant. Buy it, download it immediately, and start reading.
-
Convenient. Download it to your laptop and read it whenever, wherever.
-
Searchable. Search for any word or phrase.
What are my options?
| If you want ...
| Then ...
|
| ... only a portion of the book | ... select a PDF Chapter |
| ... a computer file containing the entire book |
... buy a PDF |
| ... to read the book immediately and also own a copy for your bookshelf |
... buy the bundle |
| ... a copy for your bookshelf |
... buy the book |
Will my PDF be emailed to me?
No. After buying the PDF, we will email you instructions on how to download the file from our Web site. The PDF file will not be emailed to you.
See our Frequently Asked Questions for more information including:
|
SIGN UP FOR...
 New Title Emails
Read about the newest releases and receive special offers.
|
|
|
Items in cart [0]