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Improving Risk Communication

Status: Available Now

Size: 352 pages, 6 x 9

Publication Year:1989

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PAPERBACK ISBN-10: 0-309-08669-8 ISBN-13: 978-0-309-08669-1	$67.50	$60.75	Add to Cart

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PDF Download [4.5 MB]	$52.00	Add to Cart
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Authors:
Committee on Risk Perception and Communication, National Research Council
Authoring Organizations

Description:
Technological risk and the process of explaining risks to the public have become major public issues. The mention of Bhopal or Love Canal can provoke emotional arguments--not only about the hazards themselves but also about how they were explained to ...
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Table of Contents
Select a link below to start reading online free!
Front Matter	i-xx
Summary	1-13	(skim)
1 Introduction	14-29	(skim)
2 Understanding Hazards and Risks	30-53	(skim)
3 Conflict About Hazards and Risks	54-71	(skim)
4 Purposes of Risk Communication and Risk Messages	72-93	(skim)
5 Common Misconceptions About Risk Communication	94-107	(skim)
6 Problems of Risk Communication	108-142	(skim)
7 Recommendations for Improving Risk Communication	143-182	(skim)
Appendixes	183-184	(skim)
Appendix A: Background Information on Committee Members and Professional Staff	185-192	(skim)
Appendix B: Bibliography	193-210	(skim)
Appendix C: Risk- A Guide to Controversy	211-319	(skim)
Appendix D: Availability of Working Papers	320-320	(skim)
Appendix E: Key Terms and Distinctions	321-322	(skim)
Index	323-332	(skim)

Description

Technological risk and the process of explaining risks to the public have become major public issues. The mention of Bhopal or Love Canal can provoke emotional arguments--not only about the hazards themselves but also about how they were explained to the public. As new laws, the threat of AIDS, and other factors make risk communication more crucial, officials in government and industry are seeking guidelines on how to communicate effectively and responsibly.
This volume offers an approach to better quality in risk communication. The combined insight of experts from government, business, and universities, Improving Risk Communication draws on the most current academic and practical information and analysis. Issues addressed include why risk communication has become more difficult in recent decades, what the major problems are, and how common misconceptions often hamper communication campaigns. Aimed especially at top decisionmakers in government and industry, the book emphasizes that solving the problems of risk communication is as much about improving procedures as improving the content of risk messages.
Specific recommendations for change include a Risk Message Checklist and a call for developing a consumer's guide to risk. Appendixes provide additional details.

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