dition to managing the Niman Ranch pork operation, he still raises 2,500 Farmers’ Hybrid hogs with his wife, Phyllis, and business partner, Jon Carlson, on the Willis Free Range Pig Farm. He also grows his own non-GMO soybean and organic alfalfa and oats, which are used for feed and bedding. Mr. Willis received his BA from the University of Iowa.


Lawrence E. Elworth is the executive director of the Center for Agricultural Partnerships (CAP), a nonprofit organization that is dedicated to solving agricultural problems by helping farmers adopt more environmentally sound and profitable practices. Mr. Elworth has worked with more than 100 partners involved in the commercial production of more than a dozen crops, including lettuce, celery, apples, pears, cotton, soybeans, corn, wheat, walnuts, and peanuts. CAP projects have successfully implemented innovations that improve agriculture’s impact on natural resources in 15 states. Mr. Elworth served in senior policy positions at the U.S. Department of Agriculture and the White House, and raised tree fruit in Virginia and Pennsylvania. He received his BA from Guilford College and his MBA from Mount Saint Mary’s.

C. Clare Hinrichs is an associate professor of rural sociology at the Pennsylvania State University. Her research, teaching, and public engagement activities are all concerned with societal transitions to sustainability, with particular attention to food systems, agriculture, and the environment. She has conducted farming-systems-oriented field research with dairy farmers, maple syrup producers, swine farmers, and organic growers. Her current projects focus on organizational strategies and outcomes of localizing food systems in a globalizing environment and on the sustainability and rural development implications of biomass energy crop production. Dr. Hinrichs received her PhD in development sociology from Cornell University.

Susan Smalley is the director of the C.S. Mott Group for Sustainable Food Systems at Michigan State University, a group that engages communities in applied research and outreach to promote sustainable food systems with a goal to improve access and availability of healthful, locally produced food. She helped to establish and serves as an advisor to the Michigan Farmers Market Association. Her work includes research and outreach dealing with developing and enhancing farmers’ markets, sustainable farming, organic farming, direct marketing, and developing sustainable food and farming businesses. Dr. Smalley has additional experience in extension education and leadership development, including Myers-Briggs®, experiential learning, and new instructional approaches. She serves as the Michigan coordinator for small and part-time farming and is a past Michigan coordinator for Sustainable Agriculture Research and Education (SARE). She has a BS in home economics, MA in adult and continuing education, and PhD in extension education from Michigan State University.

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