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ties of constituents (Box 3.1). To date, they have operated
relatively independently of one another. Though some sharing of
technology and research has occurred, much of the technology
transfer has been mediated through the university research
community; few direct connections have been made between companies
actively engaged in developing entertainment products and services
and DOD.
Movement of people between DOD and the entertainment industry is
limited. Many people from the entertainment industry were reluctant
to participate in the workshopor serve on the steering
committee that convened the workshopbecause of the project's
connection with defense and their impressions that few
opportunities exist for collaboration. Nevertheless, workshop
participants provided personal examples of the key movements of
people between the two communities that have cross-pollinated each
other's efforts: Eric Haseltine, vice-president of research and
development and chief scientist at Walt Disney Imagineering, began
his career in flight simulation at Hughes Aircraft Company; and
Carl Norman, a senior producer with the games company Strategic
Simulations Inc., is a former Marine officer who later worked on
simulation and training systems for the Corps. Yet most workshop
participants agreed that a movement of people between defense and
entertainment is not the trend. Jordan Weisman, of Virtual World
Entertainment, remarked that employee migration between the
entertainment industry and DOD is minimal and that this is a
contributing factor to the minimal amount of technology transfer
between the two communities. Such differences both influence and
are influenced by differences in the business models that the two
communities follow. Overcoming them will require efforts to improve
communication between members of the two communities.
Different Business Models
DOD and the entertainment industry differ significantly in their
goals, motivations, and methods of doing business. These
differences make it difficult for the communities to work together
to advance the technology base for modeling and simulation, but
with sufficient interest on both sides, ways can be found to
overcome these obstacles. While few formal attempts at coordinating
research or conducting joint research have been tried, a handful of
companies have successfully transitioned from defense work to
commercial work, demonstrating the possibility of success. Further
attempts to facilitate greater coordination of research activities
between DOD and the entertainment industry will have to build upon
these examples to find ways to bridge the gap between the two
communities.