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Technical, Business, and Legal Dimensions of Protecting Children from Pornography on the Internet Proceedings of a Workshop (2002) / Chapter Skim
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15 Business Models: Kid-Friendly Internet Businesses
Pages 96-103

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From page 96...
... I am also a father of two girls aged 5 and 7, and many of my comments are informed by the fact that I am a concerned parent. 15.1 BUILDING AN INTERNET BUSINESS What are the primary challenges of building a business based on the idea of attracting kids to safe and appropriate Internet content?
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From page 97...
... When you click on a PC game, something happens right away; the same cannot be said for content coming over the Internet. A snowballing series of other business challenges arise out of these bandwidth constraints.
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From page 98...
... Another major challenge to a business seeking to provide content to kids in a safe way is financing. This is obviously the biggest issue facing Internet companies of any type today, but even when we got started in early 1999, during the glory days of the Internet, the kids' segment was difficult for the venture capital community.
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From page 99...
... Not only does it make for a poor entertainment content experience, but it also makes for a poor advertising experience. The traditional form of advertising on the Web is a banner ad, which you click and it takes you to another site.
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From page 100...
... But at the time, we looked at the companies doing this and saw the difficulties that they were having. The Learning Company and others in the educational space had difficult distribution models and had to provide incentives for purchases by offering very substantial rebates.
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From page 101...
... 2Irv Shapiro said his company targets the ages between very young children and teens, primarily kids aged 6 to 12. He uses a subscription model paid for by the schools.
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From page 102...
... Calculators alone are not a magic bullet for doing math. 3Winnie Wechsler suggested that Web sites linked to television networks or other preexisting media seem to do well.
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From page 103...
... I will not say whether this is right or wrong, but the children's educational software industry targets kids starting at that age and even younger. A year or two ago, The Learning Company introduced software that teaches toddlers how to bang on keyboards.
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  • putting content
  • constraints pose
  • preexisting media
  • entire month
  • monetize kids

  • create beautiful
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  • introduced software
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  • secret code

  • provide content
  • real challenges
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  • educational software
  • perform extremely


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